Overlaying content items with third-party reviews

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for publishing content. The method comprises identifying a content item for publication. The method further comprises identifying one or more reviews associated with content included in the content item. The method further comprises evaluating a review including determining a rating for the content where determining the rating includes normalizing the rating to a first scale. The method further comprises extracting one or more relevant phrases from the review. The method further comprises publishing the content item along with a normalized rating and the one or more phrases.

What is claimed is: 
     
         1 - 38 . (canceled) 
     
     
         39 . A method comprising:
 identifying, by a data processing system including one or more processors, responsive to receiving a request for content from a client device, a content item for publication on an information resource, the content item identifying a product or service;   determining, by the data processing system, a configuration setting corresponding to the content item and selected by a content provider of the content item, the configuration setting selected to enable display of review information of the product or service with the content item responsive to requests for content from client devices;   identifying, responsive to determining the configuration setting corresponding to the content item, review information including one or more reviews associated with the product or service identified in the content item;   generating, by the data processing system using the review information, review data to display with the content item on the information resource; and   providing, by the data processing system and responsive to the request for content, the content item with the review data to the client device for display.   
     
     
         40 . The method of  claim 39 , comprising:
 identifying the review information including the one or more reviews from reviews available at a time the content item is served and associated with the product or service identified in the content item.   
     
     
         41 . The method of  claim 39 , comprising:
 providing a user interface including a selectable item corresponding to the configuration setting, the content provider of the content item selecting the configuration by interacting with the selectable item.   
     
     
         42 . The method of  claim 39 , wherein the content item is an advertisement. 
     
     
         43 . The method of  claim 39 , wherein identifying the review information including the one or more reviews includes locating online reviews associated with the product or service identified in the content. 
     
     
         44 . The method of  claim 39 , wherein identifying the review information including the one or more reviews includes identifying reviewers that are acceptable to the content provider of the content item. 
     
     
         45 . The method of  claim 39 , comprising:
 parsing content associated with the review information to determine one or more online ratings of the product or service, generating the review data includes determining, using the one or more online ratings of the product or service, a rating of the product or service for providing with the content item.   
     
     
         46 . The method of  claim 45 , wherein an online rating of the one or more online ratings includes a predetermined number of levels or a predetermined number of stars. 
     
     
         47 . The method of  claim 39 , wherein generating the review data includes extracting one or more relevant phrases from the one or more reviews. 
     
     
         48 . The method of  claim 47 , wherein the one or more relevant phrases include a plurality of phrases from a plurality of reviews and the method further comprising providing a control for enabling the client device to navigate to different reviews. 
     
     
         49 . A system comprising:
 a processor; and   a memory storing computer program instructions, the computer program instructions when executed by the processor cause the system to:
 identify responsive to receiving a request for content from a client device, a content item for publication on an information resource, the content item identifying a product or service; 
 determine a configuration setting corresponding to the content item and selected by a content provider of the content item, the configuration setting selected to enable display of review information of the product or service with the content item responsive to requests for content from client devices; 
 identify, responsive to determining the configuration setting corresponding to the content item, review information including one or more reviews associated with the product or service identified in the content item; 
 generate, using the review information, review data to display with the content item on the information resource; and 
 provide, responsive to the request for content, the content item with the review data to the client device for display. 
   
     
     
         50 . The system of  claim 49 , wherein the computer program instructions when executed by the processor cause the system to:
 identify the review information including the one or more reviews from reviews available at a time the content item is served and associated with the product or service identified in the content item.   
     
     
         51 . The system of  claim 49 , wherein the computer program instructions when executed by the processor cause the system to:
 provide a user interface including a selectable item corresponding to the configuration setting, the content provider of the content item selecting the configuration by interacting with the selectable item.   
     
     
         52 . The system of  claim 49 , wherein the content item is an advertisement. 
     
     
         53 . The system of  claim 49 , wherein identifying the review information including the one or more reviews includes locating online reviews associated with the product or service identified in the content. 
     
     
         54 . The system of  claim 49 , wherein identifying the review information including the one or more reviews includes identifying reviewers that are acceptable to the content provider of the content item. 
     
     
         55 . The system of  claim 49 , wherein the computer program instructions when executed by the processor cause the system to:
 parse content associated with the review information to determine one or more online ratings of the product or service, generating the review data includes determining, using the one or more online ratings of the product or service, a rating of the product or service for providing with the content item.   
     
     
         56 . The system of  claim 49 , wherein generating the review data includes extracting one or more relevant phrases from the one or more reviews. 
     
     
         57 . The method of  claim 56 , wherein the one or more relevant phrases include a plurality of phrases from a plurality of reviews and the method further comprising providing a control for enabling the client device to navigate to different reviews. 
     
     
         58 . A non-transitory computer storage medium comprising computer program instructions stored thereon, the computer program instructions when executed by one or more processors cause the one or more processors to:
 identify responsive to receiving a request for content from a client device, a content item for publication on an information resource, the content item identifying a product or service;   determine a configuration setting corresponding to the content item and selected by a content provider of the content item, the configuration setting selected to enable display of review information of the product or service with the content item responsive to requests for content from client devices;   identify, responsive to determining the configuration setting corresponding to the content item, review information including one or more reviews associated with the product or service identified in the content item;   generate, using the review information, review data to display with the content item on the information resource; and   provide, responsive to the request for content, the content item with the review data to the client device for display.