Advertising revenue system for wireless telecommunications providers using the sharing of display space of wireless devices

Abstract

The present invention assists the critical real-time decision making required to make important decision on bidding on various customer procurement commodities in a wireless display advertising markets. The invention provides dynamic pricing as a function of the criteria of the wireless advertising criteria, such as exposures, type of advertisers and geography. In a preferred embodiment, the present invention is a virtual or physical e-commerce application with an interface connected to the wireless advertisement procurement vendors (either the advertising vendor or the wireless telecommunication vendor). A pool of bidders can analyze any tracking data for effective placement in the wireless advertising spaces, such as cell phones, PDAs, or laptops connected to a public or private WAN, based on a number of factors.

1 . A method for dynamically changing factors related to selling a product or service, which comprises:
 with at least one computer, obtaining a desired margin for the product or service;   with the at least one computer, performing a step selected from the group consisting of: dynamically changing, in real time, an amount of a bid for a customer procurement mechanism for selling the product or service such that the amount of the bid enables the desired margin for the product or service to be obtained; and   dynamically changing a price of the product or service to obtain the desired margin for the product or service.   
     
     
         2 . The method according to  claim 1 , which comprises: performing the step of dynamically changing, in real time, the amount of the bid for the customer procurement mechanism for selling the product or service such that the amount of the bid enables the desired margin for the product or service to be obtained. 
     
     
         3 . The method according to  claim 2 , wherein: the customer procurement mechanism is an internet advertisement. 
     
     
         4 . The method according to  claim 2 , wherein: wherein: the customer procurement mechanism is a keyword. 
     
     
         5 . The method according to  claim 2 , wherein the amount of the bid defines a cost of a click through, and which further comprises:
 with the at least one computer, determining a cost of obtaining the customer procurement mechanism based on the cost of the click through and an expected conversion rate;   with the at least one computer, determining whether or not the cost of obtaining the customer procurement mechanism will result in a profit; and   going forward with the bid only if the cost of obtaining the customer procurement mechanism will result in a profit.   
     
     
         6 . The method according to  claim 2 , which comprises: with the at least one computer, submitting the bid in an auction for obtaining the customer procurement mechanism. 
     
     
         7 . The method according to  claim 1 , which comprises: performing the step of dynamically changing the price of the product or service to obtain the desired margin for the product or service. 
     
     
         8 . A system for dynamically changing factors related to selling a product or service, which comprises:
 at least one computer configured for obtaining a desired margin for the product or service;   the at least one computer configured for performing at least one step selected from the group consisting of: dynamically changing, in real time, an amount of a bid for a customer procurement mechanism for selling the product or service such that the amount of the bid enables the desired margin for the product or service to be obtained; and dynamically changing a price of the product or service to obtain the desired margin for the product or service.   
     
     
         9 . The system according to  claim 8 , wherein: the at least one computer is configured to perform the step of dynamically changing, in real time, the amount of the bid for the customer procurement mechanism for selling the product or service such that the amount of the bid enables the desired margin for the product or service to be obtained. 
     
     
         10 . The system according to  claim 9 , wherein: the customer procurement mechanism is an internet advertisement. 
     
     
         11 . The system according to  claim 9 , wherein: wherein: the customer procurement mechanism is a keyword. 
     
     
         12 . The system according to  claim 9 , wherein:
 the amount of the bid defines a cost of a click through;   the at least one computer is configured to determine a cost of obtaining the customer procurement mechanism based on the cost of the click through and an expected conversion rate;   the at least one computer is configured to determine whether or not the cost of obtaining the customer procurement mechanism will result in a profit; and   the at least one computer is configured to go forward with the bid only if the cost of obtaining the customer procurement mechanism will result in a profit.   
     
     
         13 . The system according to  claim 9 , wherein: the at least one computer is configured to submit the bid in an auction for obtaining the customer procurement mechanism. 
     
     
         14 . The system according to  claim 8 , wherein: the at least one computer is configured to perform the step of dynamically changing the price of the product or service to obtain the desired margin for the product or service.