Systems and methods for geofence-based solutions for targeted advertising and messaging

Abstract

Systems and methods are disclosed for providing media, including advertisements and other messages, to mobile devices based upon their location relative to a defined geofence.

What is claimed is: 
     
         1 . A system for providing media associated with an event, comprising:
 a server equipped with a processor and non-volatile computer-readable memory and having an event database stored in the non-volatile computer-readable memory which contains at least one event, wherein the at least one event has a temporal window and a pre-defined geofence associated with it; and   a software application provided in a second non-volatile computer-readable memory and distributable to a plurality of mobile technology platforms, each of which is equipped with a display, an input device, and a further non-volatile computer-readable memory capable of storing a copy of said software application, wherein the copy of said software application, when installed in the further non-volatile computer-readable memory, provides instructions to a further processor associated with each of the plurality of mobile technology platforms to detect a current location of the mobile technology platform and communicate it to the server;   wherein the server is further configured to at least one of receive media from or provide media to at least one mobile technology platform, based on a detection of the presence of said at least one mobile technology platform within said geofence and during said temporal window.   
     
     
         2 . The system of  claim 1 , wherein the server provides media to said at least one mobile technology platform and is further configured to generate a display of the media on said first mobile technology platform based on a detection of the presence of said at least one mobile technology platform within said geofence and during said temporal window. 
     
     
         3 . The system of  claim 2 , wherein the media comprises at least one of an advertisement or a message. 
     
     
         4 . The system of  claim 1 , wherein at least one of the geofence or the temporal window is specified based on information received from a first one of said plurality of mobile technology platforms. 
     
     
         5 . The system of  claim 1 , wherein the media is provided to the plurality of mobile technology platforms based on a detection of the presence of said plurality of mobile technology platforms within said geofence and during said temporal window. 
     
     
         6 . The system of  claim 1 , wherein the media is an image, and at least one of the server or the at least one mobile technology platform is configured to share the image with a device configured to at least one of print, render, or transfer the image onto a tangible object. 
     
     
         7 . The system of  claim 1 , wherein at least one of said plurality of mobile technology platforms is associated with a social network and uses the copy of the software application to share the media with the social network. 
     
     
         8 . The system of  claim 7 , wherein the media is shared over a website associated with the social network. 
     
     
         9 . A method for providing media associated with an event, comprising:
 providing a software application, a copy of which is installed on each of a plurality of mobile technology platforms, wherein each mobile technology platform is equipped with a display and is further equipped with a memory device in which the instance of said software is installed, and wherein said copy of the software application monitors the current location of the mobile technology platform,   creating an event database containing at least one event, wherein the at least one event has a temporal window and a pre-defined geofence associated with it;   using a first mobile technology platform to at least one of receive media or provide media to at least one of a server or a further mobile technology platform based on a detection of the presence of at least one of said first mobile technology platform or said further mobile technology platform within said geofence and during said temporal window.   
     
     
         10 . The method of  claim 9 , wherein said first mobile technology platform receives media from the server and is further configured to generate a display of the media on said first mobile technology platform based on a detection of the presence of said first mobile technology platform within said geofence and during said temporal window. 
     
     
         11 . The method of  claim 10 , wherein the media comprises at least one of an advertisement or a message. 
     
     
         12 . The method of  claim 9 , wherein at least one of the geofence or the temporal window is specified based on information received from a first one of said plurality of mobile technology platforms. 
     
     
         13 . The method of  claim 9 , wherein the media is provided by the server to said plurality of mobile technology platforms based on a detection of the presence of said plurality of mobile technology platforms within said geofence and during said temporal window. 
     
     
         14 . The method of  claim 9 , wherein the media is an image, and at least one of the server or the first mobile technology platform is configured to share the image with a device configured to at least one of print, render, or transfer the image onto a tangible object. 
     
     
         15 . The method of  claim 9 , wherein at least one of said plurality of mobile technology platforms is associated with a social network and uses the copy of the software application to share the media with the social network. 
     
     
         16 . The method of  claim 15 , wherein the media is shared over a website associated with the social network.