US2021174398A1PendingUtilityA1

Method and system for identifying users across mobile and desktop devices

63
Assignee: TWITTER INCPriority: Feb 9, 2015Filed: Dec 7, 2020Published: Jun 10, 2021
Est. expiryFeb 9, 2035(~8.6 yrs left)· nominal 20-yr term from priority
Inventors:Chinmoy DuttaSantosh KanchaJunjun LiWanchen LuMilind MahajanSandeep PandeyXiaochuan QinAmeet RanadiveVibhor RastogiShariq RizviAbhishek ShrivastavaYimin WuLei ZhangKe Zhou
G06Q 10/40G06Q 30/0269H04L 67/535G06Q 30/0267H04L 67/02H04L 67/306G06Q 30/0201H04L 67/22G06Q 50/01
63
PatentIndex Score
0
Cited by
0
References
0
Claims

Abstract

A method for conversion attribution. The method includes obtaining a first identifier associated with a first device, obtaining a second identifier associated with a second device, bridging the first identifier and the second identifier based on a determination, made by a probabilistic classifier, that the first identifier and the second identifier are associated with a common user, and attributing, using the bridge, a conversion on a website accessed using the second device.

Claims

exact text as granted — not AI-modified
What is claimed is: 
     
         1 . A method for conversion attribution, comprising:
 performing deterministic ID bridging to obtain a set of deterministic ID bridges;   training a probabilistic classifier using the set of deterministic ID bridges;   obtaining a first identifier associated with a first device;   obtaining a second identifier associated with a second device;   after the training:
 bridging the first identifier and the second identifier based on a determination, made by the probabilistic classifier, that the first identifier and the second identifier are associated with a common user; and 
 attributing, using the bridge, a conversion on a website accessed using the second device.

Cited by (0)

No later patents cite this yet.

References (0)

No backward citations on record.