Providing a secondary service for a client application which is associated with a primary service

Abstract

A secondary service provides a second, or collateral, service in connection with a client application associated with a first service. The secondary service receives user input from the client application and forwards the user input to at least one second server for the collateral service. The collateral service may be a lottery gaming system that generates or receives lottery entries as users perform certain actions. Other non-limiting examples of a collateral service that may receive user input via the secondary service include a data mining system, an advertising system and a loyalty and bonus system.

What is claimed is: 
     
         1 . A system for providing a second service relative to a first service, comprising:
 a secondary client application comprising computer readable code fixed in a tangible medium at a user computing device and executable by a processor thereof to, in response to an input by a user of said user computing device to a first application associated with a first service, forward said input to a secondary server;   and   a secondary server implementing said secondary service, said secondary server comprising one or more processors to execute and memory to store instructions to:   receive, from said secondary client application of said user computing device, said user input; and   store information regarding said user in a database associated with a memory device associated with said secondary server, said information regarding said user comprising at least information regarding said user input.