Method, apparatus, and computer readable medium for providing a self-service interface

Abstract

Provided herein are systems, methods and computer readable media for programmatically generating and/or revising promotion offers for a merchant based on one or more merchant self-service indicators. In providing such functionality, the system can be configured to, for example, facilitate registration and verification of merchant identities, determine promotion content and parameters based on merchant self-service indicators, and monitor and analyze promotion offers for merchants with similar merchant self-service indicators. The system may determine the relative successfulness of a promotion offer for a merchant and/or category of merchant. In some embodiments, the system may be further configured to revise the promotion offer programmatically and/or upon receiving the merchant's approval of the programmatically generated proposed edits to the promotion offer.

1 .- 45 . (canceled) 
     
     
         46 . An apparatus comprising at least one processor and at least one non-transitory memory, the at least one non-transitory memory having computer-coded instructions therein, wherein the computer-coded instructions are configured to, in execution with the at least one processor, cause the apparatus to:
 receive a promotion generation request comprising a merchant identifier associated with a merchant;   cause rendering of a merchant self-service interface to a visual display of a computing device, wherein the merchant self-service interface comprises a promotion parameter selection interface and a promotion preview interface, the promotion parameter selection interface comprising one or more parameter interface controls;   receive one or more promotion parameter selection requests in response to user interaction with the promotion parameter selection interface;   based on the received one or more promotion parameter selection requests, programmatically generate a promotion, the promotion comprising a plurality of draft promotion parameters;   automatically determine whether the promotion is approved, wherein automatically determining whether the promotion is approved comprises:
 determining whether each draft promotion parameter of the plurality of draft promotion parameters falls within an approved range of values defined for each respective draft promotion parameter; and 
 in response to determining that each draft promotion parameter falls within its respective approved range of values, approving the promotion for transmission; and 
   transmit an impression representing the approved promotion to one or more consumer devices, each consumer device associated with a consumer.   
     
     
         47 . The apparatus of  claim 46 , wherein the computer-coded instructions are further configured to, in execution with the at least one processor, cause the apparatus to:
 identify one or more merchant self-service indicators based at least in part on the received merchant identifier.   
     
     
         48 . The apparatus of  claim 47 , wherein the one or more merchant self-service indicators are selected from a merchant industry type, a promotion type, a product type, a service type, a merchant size, a merchant location, a merchant sales volume, a merchant rating, a customer purchase history, and a merchant price point. 
     
     
         49 . The apparatus of  claim 47 , wherein the computer-coded instructions are further configured to, in execution with the at least one processor, cause the apparatus to:
 store the approved promotion in a database in association with the identified one or more merchant self-service indicators.   
     
     
         50 . The apparatus of  claim 47 , wherein the computer-coded instructions are further configured to, in execution with the at least one processor, cause the apparatus to:
 select a promotion template based at least in part on the one or more merchant self-service indicators, the promotion template comprising a plurality of default promotion parameters; and   populate the selected promotion template with default values associated with the plurality of default promotion parameters.   
     
     
         51 . The apparatus of  claim 50 , wherein the plurality of default promotion parameters are dependent upon one another as defined by the selected promotion template such that as a default value for a first default promotion parameter is adjusted to a first draft promotion parameter in accordance with the received one or more promotion parameter selection requests, one or more other default promotion parameters are adjusted accordingly. 
     
     
         52 . The apparatus of  claim 46 , wherein the plurality of draft promotion parameters comprises at least one draft promotion parameter corresponding to a default promotion parameter adjusted in accordance with the one or more promotion parameter selection requests and at least one draft promotion parameter corresponding to a default promotion parameter. 
     
     
         53 . The apparatus of  claim 46 , wherein receiving one or more promotion parameter selection requests in response to user interaction with the promotion parameter selection interface comprises:
 receiving a modification of at least one default promotion parameter of the plurality of default promotion parameters in response to user interaction with at least one of the one or more parameter interface controls of the promotion parameter selection interface.   
     
     
         54 . The apparatus of  claim 46 , wherein the promotion preview interface comprises a consumer-facing impression of the promotion updated in real-time and wherein the computer-coded instructions are further configured to, in execution with the at least one processor, cause the apparatus to:
 automatically update the promotion preview interface in accordance with the received one or more promotion parameter selection requests.   
     
     
         55 . The apparatus of  claim 46 , wherein the computer-coded instructions are further configured to, in execution with the at least one processor, cause the apparatus to:
 verify that a user interacting with the apparatus is a representative of the merchant; and   programmatically generate the promotion only in response to verifying that the user is an authorized representative of the merchant.   
     
     
         56 . The apparatus of  claim 46 , wherein the promotion parameter selection interface further comprises past promotion analytic data and return-on-investment data displayed in association with at least one of the one or more parameter interface controls. 
     
     
         57 . A method comprising:
 receiving a promotion generation request comprising a merchant identifier associated with a merchant;   rendering a merchant self-service interface to a visual display of a computing device, wherein the merchant self-service interface comprises a promotion parameter selection interface and a promotion preview interface, the promotion parameter selection interface comprising one or more parameter interface controls;   receiving one or more promotion parameter selection requests in response to user interaction with the promotion parameter selection interface;   based on the received one or more promotion parameter selection requests, programmatically generating the promotion, the promotion comprising a plurality of draft promotion parameters;   automatically determining whether the promotion is approved, wherein automatically determining whether the promotion is approved comprises:
 determining whether each draft promotion parameter of the plurality of draft promotion parameters falls within an approved range of values defined for each respective draft promotion parameter; and 
 in response to determining that each draft promotion parameter falls within its respective approved range of values, approving the promotion for transmission; and 
   transmitting an impression representing the approved promotion to one or more consumer devices, each consumer device associated with a consumer.   
     
     
         58 . The method of  claim 57 , the method further comprising:
 identifying one or more merchant self-service indicators based at least in part on the received merchant identifier.   
     
     
         59 . The method of  claim 58 , wherein the one or more merchant self-service indicators are selected from a merchant industry type, a promotion type, a product type, a service type, a merchant size, a merchant location, a merchant sales volume, a merchant rating, a customer purchase history, and a merchant price point. 
     
     
         60 . The method of  claim 58 , the method further comprising:
 storing the approved promotion in association with the identified one or more merchant self-service indicators.   
     
     
         61 . The method of  claim 58 , the method further comprising:
 selecting a promotion template based at least in part on the one or more merchant self-service indicators, the promotion template comprising the plurality of default promotion parameters; and   populating the selected promotion template with default values associated with the plurality of default promotion parameters.   
     
     
         62 . The method of  claim 61 , wherein the plurality of default promotion parameters are dependent upon one another as defined by the selected promotion template such that as a default value for a first default promotion parameter is adjusted to a first draft promotion parameter in accordance with the received one or more promotion parameter selection requests, one or more other default promotion parameters are adjusted accordingly. 
     
     
         63 . The method of  claim 57 , wherein the plurality of draft promotion parameters comprises at least one draft promotion parameter corresponding to a default promotion parameter adjusted in accordance with the one or more promotion parameter selection requests and at least one draft promotion parameter corresponding to a default promotion parameter. 
     
     
         64 . The method of  claim 57 , wherein receiving one or more promotion parameter selection requests in response to user interaction with the promotion parameter selection interface comprises:
 receiving a modification of at least one default promotion parameter of the plurality of default promotion parameters in response to user interaction with at least one of the one or more parameter interface controls of the promotion parameter selection interface.   
     
     
         65 . The method of  claim 57 , wherein the promotion preview interface comprises a consumer-facing impression of the promotion updated in real-time and method further comprises:
 automatically updating the promotion preview interface in accordance with the received one or more promotion parameter selection requests.   
     
     
         66 . The method of  claim 57 , the method further comprising:
 verifying that a user interacting with the apparatus is a representative of the merchant; and   programmatically generating the promotion only in response to verifying that the user is an authorized representative of the merchant.   
     
     
         67 . The method of  claim 57 , wherein the promotion parameter selection interface further comprises past promotion analytic data and return-on-investment data displayed in association with at least one of the one or more parameter interface controls.