Implementing a user engagement platform using a database system

Abstract

A user engagement platform may be maintained in association with an application or service. The user engagement platform may be configurable to provide user engagement content to users of the application or service. A request to perform an operation on first user engagement content may be received from an authorized administrator. The first user engagement content may be configurable by the authorized administrator to be automatically provided to users of the application or service in response to occurrence of a first event. The operation may be performed on the first user engagement content. It may be determined that the first event has occurred in association with a first user of the application or service. The first user engagement content may be caused to be displayed on a device of the first user.

1 - 20 . (canceled) 
     
     
         21 . A method for implementing a user engagement platform using a database system, the method comprising:
 maintaining the user engagement platform in association with an application or service, the user engagement platform being configurable to provide user engagement content to users of the application or service, the user engagement content comprising explanatory information illustrating one or more features of the application or service;   causing configuration of, based on instructions from an authorized administrator, a plurality of user engagement content, the plurality of user engagement content being configurable by the authorized administrator to be automatically provided to users of the application or service in response to occurrence of a events in association with the users of the application or service;   determining that a first event has occurred in association with a first user of the application or service, the first event corresponding to provision of both first and second user engagement content to the first user;   determining, based on a user-specific rule, that the first user engagement content has a higher priority than the second user engagement content; and   responsive to determining that the first user engagement content has the higher priority than the second user engagement content, causing display of, on a device of the first user, the first user engagement content prior to displaying the second user engagement content.   
     
     
         22 . The method of  claim 21 , wherein the user engagement content comprises a step-by-step guide for using a cloud-based application, and the application or service is the cloud based application. 
     
     
         23 . The method of  claim 21 , wherein the user-specific rule is a personalization rule associated with the first user, the personalization rule being configurable by the first user or the authorized administrator. 
     
     
         24 . The method of  claim 21 , wherein the first event comprises a keyboard event, a mouse-click event, or a page element event. 
     
     
         25 . The method of  claim 21 , wherein the first user engagement content is displayed to the first user in accordance with a timing specifiable by the authorized administrator. 
     
     
         26 . The method of  claim 25 , wherein the timing comprises a time delay period beginning after occurrence of the first event. 
     
     
         27 . The method of  claim 21 , wherein the first user is a new user of the application or service and the first user engagement content is an introductory guide for the application or service. 
     
     
         28 . A database system implemented using a server system comprising one or more hardware processors, the database system configurable to cause:
 maintaining a user engagement platform in association with an application or service, the user engagement platform being configurable to provide user engagement content to users of the application or service, the user engagement content comprising explanatory information illustrating one or more features of the application or service;   configuring, based on instructions from an authorized administrator, a plurality of user engagement content, the plurality of user engagement content being configurable by the authorized administrator to be automatically provided to users of the application or service in response to occurrence of a events in association with the users of the application or service;   determining that a first event has occurred in association with a first user of the application or service, the first event corresponding to provision of both first and second user engagement content to the first user;   determining, based on a user-specific rule, that the first user engagement content has a higher priority than the second user engagement content; and   responsive to determining that the first user engagement content has the higher priority than the second user engagement content, displaying, on a device of the first user, the first user engagement content prior to displaying the second user engagement content.   
     
     
         29 . The database system of  claim 28 , wherein the user engagement content comprises a step-by-step guide for using a cloud-based application, and the application or service is the cloud based application. 
     
     
         30 . The database system of  claim 28 , wherein the user-specific rule is a personalization rule associated with the first user, the personalization rule being configurable by the first user or the authorized administrator. 
     
     
         31 . The database system of  claim 28 , wherein the first event comprises a keyboard event, a mouse-click event, or a page element event. 
     
     
         32 . The database system of  claim 28 , wherein the first user engagement content is displayed to the first user in accordance with a timing specifiable by the authorized administrator. 
     
     
         33 . The database system of  claim 32 , wherein the timing comprises a time delay period beginning after occurrence of the first event. 
     
     
         34 . The database system of  claim 28 , wherein the first user is a new user of the application or service and the first user engagement content is an introductory guide for the application or service. 
     
     
         35 . A computer program product comprising a non-transitory computer-readable medium storing computer-readable program code capable of being executed by one or more processors, the computer-readable program code comprising instructions configurable to cause:
 maintaining a user engagement platform in association with an application or service, the user engagement platform being configurable to provide user engagement content to users of the application or service, the user engagement content comprising explanatory information illustrating one or more features of the application or service;   configuring, based on instructions from an authorized administrator, a plurality of user engagement content, the plurality of user engagement content being configurable by the authorized administrator to be automatically provided to users of the application or service in response to occurrence of a events in association with the users of the application or service;   determining that a first event has occurred in association with a first user of the application or service, the first event corresponding to provision of both first and second user engagement content to the first user;   determining, based on a user-specific rule, that the first user engagement content has a higher priority than the second user engagement content; and   responsive to determining that the first user engagement content has the higher priority than the second user engagement content, displaying, on a device of the first user, the first user engagement content prior to displaying the second user engagement content.   
     
     
         36 . The computer program product of  claim 35 , wherein the user engagement content comprises a step-by-step guide for using a cloud-based application, and the application or service is the cloud based application. 
     
     
         37 . The computer program product of  claim 35 , wherein the user-specific rule is a personalization rule associated with the first user, the personalization rule being configurable by the first user or the authorized administrator. 
     
     
         38 . The computer program product of  claim 35 , wherein the first event comprises a keyboard event, a mouse-click event, or a page element event. 
     
     
         39 . The computer program product of  claim 35 , wherein the first user engagement content is displayed to the first user in accordance with a timing specifiable by the authorized administrator. 
     
     
         40 . The computer program product of  claim 39 , wherein the timing comprises a time delay period beginning after occurrence of the first event.