Frequency capping of addressable content

Abstract

Systems and methods for frequency capping of content are described herein. For example, frequency cap information may be configured to indicate a content exposure limit for a content presentation. The number of exposures to the content presentation at a particular household may be monitored. If the number of exposures is equal to or greater than the content exposure limit, the content may be prevented from being presented to the household. The frequency cap information may be used alone or in combination with other information, such as household demographic, timeframe, and day-part information.

1 . A method comprising:
 receiving, from a computing device, information indicating:
 a first number of exposures to first content by the computing device, and 
 an amount of time that a user interacted with the computing device; 
   determining, based on the information, an exposure limit for second content; and   causing display of the second content, wherein a second number of exposures, to the second content by the computing device, is less than or equal to the exposure limit.   
     
     
         2 . The method of  claim 1 , wherein the first content and the second content comprise advertising content. 
     
     
         3 . The method of  claim 1 , wherein the information comprises demographic information. 
     
     
         4 . The method of  claim 1 , wherein the exposure limit comprises an increase to a previous exposure limit based on the amount of time exceeding a threshold. 
     
     
         5 . The method of  claim 1 , wherein the computing device comprises at least one of: a receiving device, a gateway that is operably coupled to the receiving device, or a set top box that is operably coupled to the receiving device. 
     
     
         6 . The method of  claim 1 , further comprising:
 sending, to the computing device, instructions to cause display of the second content based on a presentation order and such that the second number of exposures is less than or equal to the exposure limit.   
     
     
         7 . The method of  claim 6 , wherein the instructions comprise segmentation information that is sent via an out-of-band signal, and wherein the segmentation information comprises demographic information that enables assembly of a personalized version of the second content. 
     
     
         8 . A non-transitory computer-readable storage medium storing computer-readable instructions that, when executed by one or more processors, cause:
 receiving, from a computing device, information indicating:
 a first number of exposures to first content by the computing device, and 
 an amount of time that a user interacted with the computing device; 
   determining, based on the information, an exposure limit for second content; and   causing display of the second content, wherein a second number of exposures, to the second content by the computing device, is less than or equal to the exposure limit.   
     
     
         9 . The non-transitory computer-readable storage medium of  claim 8 , wherein the first content and the second content comprise advertising content. 
     
     
         10 . The non-transitory computer-readable storage medium of  claim 8 , wherein the information comprises demographic information. 
     
     
         11 . The non-transitory computer-readable storage medium of  claim 8 , wherein the exposure limit comprises an increase to a previous exposure limit based on the amount of time exceeding a threshold. 
     
     
         12 . The non-transitory computer-readable storage medium of  claim 8 , wherein the computing device comprises at least one of: a receiving device, a gateway that is operably coupled to the receiving device, or a set top box that is operably coupled to the receiving device. 
     
     
         13 . The non-transitory computer-readable storage medium of  claim 8 , wherein the instructions, when executed, further cause:
 sending, to the computing device, instructions to cause display of the second content based on a presentation order and such that a second number of exposures is less than or equal to the exposure limit.   
     
     
         14 . The non-transitory computer-readable storage medium of  claim 13 , wherein the instructions comprise segmentation information that is sent via an out-of-band signal, and wherein the segmentation information comprises demographic information that enables assembly of a personalized version of the second content. 
     
     
         15 . A system comprising:
 a first computing device configured to:
 receive, from a second computing device, information indicating:
 a first number of exposures to first content by the computing device, and 
 an amount of time that a user interacted with the computing device; 
 
 determine, based on the information, an exposure limit for second content; and 
 cause display of the second content, wherein a second number of exposures, to the second content by the computing device, is less than or equal to the exposure limit; and 
   the second computing device configured to:
 send the information. 
   
     
     
         16 . The system of  claim 15 , wherein the first content and the second content comprise advertising content. 
     
     
         17 . The system of  claim 15 , wherein the information comprises demographic information. 
     
     
         18 . The system of  claim 15 , wherein the exposure limit comprises an increase to a previous exposure limit based on the amount of time exceeding a threshold. 
     
     
         19 . The system of  claim 15 , wherein the second computing device comprises at least one of: a receiving device, a gateway that is operably coupled to the receiving device, or a set top box that is operably coupled to the receiving device. 
     
     
         20 . The system of  claim 15 , wherein the first computing device is further configured to:
 send, to the second computing device, instructions to cause display of the second content based on a presentation order and such that a second number of exposures is less than or equal to the exposure limit.