Deal program life cycle

Abstract

A deal program life cycle system and method is disclosed. The deal program life cycle may oversee the issuance of deals from a deal program to consumers over the life cycle of the deal program. One or more aspects of the deal program may change during different periods of the life cycle of the deal program. For example, the deal program may include deal features, a number of units for deals, and relevance features for the deal program. The deal features, number of units of deals, and/or relevance features for the deal program may change during the different periods of the life cycle.

1 - 18 . (canceled) 
     
     
         19 . A system for managing consumer accessibility to a deal program, the system comprising:
 a memory storing processor-executable instructions; and   a processor in communication with the memory, where the processor is configured to execute the processor-executable instructions to:   segment the deal program into a plurality of deal program portions, including at least a first deal program portion and a second deal program portion, wherein each of the deal program portions is configured for use in a respective time period and associated with particular deal program collections;   associate the first deal program portion with a first time period and with a first deal program collection, wherein the first deal program collection comprises a compilation of different deal programs configured for use during the first time period,   determine, during the first time period, one or more deal units from the first deal program collection to offer;   provide, during the first time period, a first impression only discoverable to a predetermined grouping of consumers and associated with the one or more deal units from the first deal program collection via at least one of a text message or email comprising a link such that activation of the link enables an electronic device to access an associated data page and provide payment associated with acceptance of an offer provided in the first impression;   receive a trigger of a reception of indication of a selection of the first impression by a consumer and a subsequent determination the reception of indication is outside an expiration time period;   upon the reception of the trigger, and during a second time period, associate the second deal program portion with a second deal program collection;   identify, subsequent to the reception of the trigger, one or more deal units available via the second deal program portion to offer; and   provide, during the second time period, a second impression now discoverable to a larger grouping of consumers and associated with one or more deal units identified from the second deal program collection via a searchable web page.   
     
     
         20 . The system of  claim 19 , wherein the trigger further comprises receiving a request by the consumer for an acceptance or use of a deal within a predetermined time period. 
     
     
         21 . The system of  claim 19 , wherein, upon reception of the trigger, the processor is configured to search for an upsell deal related to the first impression. 
     
     
         22 . The system of  claim 19 , wherein the trigger further comprises a purchase of a deal from the first deal program collection; and, in response to the purchase, the processor is configured to search for an upsell deal related to the purchased deal. 
     
     
         23 . The system of  claim 19 , wherein the processor is further configured to receive a request for a deal from a new consumer; and, in response to the request, the processor is configured to search the second deal program collection for deals to offer the new consumer. 
     
     
         24 . The system of  claim 19 , wherein the trigger for the first deal program collection is different than a trigger for the second deal program collection. 
     
     
         25 . The system of  claim 23 , wherein the trigger further comprises determining to send a batch email. 
     
     
         26 . A method for managing consumer accessibility to a deal program, the method comprising:
 segmenting the deal program into a plurality of deal program portions, including at least a first deal program portion and a second deal program portion, wherein each of the deal program portions is configured for use in a respective time period and associated with particular deal program collections;   associating the first deal program portion with a first time period and with a first deal program collection, wherein the first deal program collection comprises a compilation of different deal programs configured for use during the first time period,   determining, during the first time period, one or more deal units from the first deal program collection to offer;   providing, during the first time period, a first impression only discoverable to a predetermined grouping of consumers and associated with the one or more deal units from the first deal program collection via at least one of a text message or email comprising a link such that activation of the link enables an electronic device to access an associated data page and provide payment associated with acceptance of an offer provided in the first impression;   receiving a trigger of a reception of indication of a selection of the first impression by a consumer and a subsequent determination the reception of indication is outside an expiration time period;   upon the reception of the trigger, and during a second time period, associating the second deal program portion with a second deal program collection;   identifying, subsequent to the reception of the trigger, one or more deal units available via the second deal program portion to offer; and   providing, during the second time period, a second impression now discoverable to a larger grouping of consumers and associated with one or more deal units identified from the second deal program collection via a searchable web page.   
     
     
         27 . The method of  claim 26 , wherein the trigger further comprises receiving a request by the consumer for an acceptance or use of a deal within a predetermined time period. 
     
     
         28 . The method of  claim 26 , further comprising, upon reception of the trigger, searching for an upsell deal related to the first impression. 
     
     
         29 . The method of  claim 26 , wherein the trigger further comprises a purchase of a deal from the first deal program collection; and in response to the purchase, searching for an upsell deal related to the purchased deal. 
     
     
         30 . The method of  claim 26 , further comprising receiving a request for a deal from a new consumer; and in response to the request, searching the second deal program collection for deals to offer the new consumer. 
     
     
         31 . The method of  claim 26 , wherein the trigger for the first deal program collection is different than a trigger for the second deal program collection. 
     
     
         32 . The method of  claim 30 , wherein the trigger further comprises determining to send a batch email. 
     
     
         33 . A computer program product, stored on a non-transitory computer readable medium, comprising instructions that when executed on one or more computers cause the one or more computers to perform operations implementing management of consumer accessibility to a deal program, the operations comprising:
 segmenting the deal program into a plurality of deal program portions, including at least a first deal program portion and a second deal program portion, wherein each of the deal program portions is configured for use in a respective time period and associated with particular deal program collections;   associating the first deal program portion with a first time period and with a first deal program collection, wherein the first deal program collection comprises a compilation of different deal programs configured for use during the first time period,   determining, during the first time period, one or more deal units from the first deal program collection to offer;   providing, during the first time period, a first impression only discoverable to a predetermined grouping of consumers and associated with the one or more deal units from the first deal program collection via at least one of a text message or email comprising a link such that activation of the link enables an electronic device to access an associated data page and provide payment associated with acceptance of an offer provided in the first impression;   receiving a trigger of a reception of indication of a selection of the first impression by a consumer and a subsequent determination the reception of indication is outside an expiration time period;   upon the reception of the trigger, and during a second time period, associating the second deal program portion with a second deal program collection;   identifying, subsequent to the reception of the trigger, one or more deal units available via the second deal program portion to offer; and   providing, during the second time period, a second impression now discoverable to a larger grouping of consumers and associated with one or more deal units identified from the second deal program collection via a searchable web page.   
     
     
         34 . The computer program product of  claim 33 , wherein the trigger further comprises receiving a request by the consumer for an acceptance or use of a deal within a predetermined time period. 
     
     
         35 . The computer program product of  claim 33 , further comprising, upon reception of the trigger, searching for an upsell deal related to the first impression. 
     
     
         36 . The computer program product of  claim 33 , wherein the trigger further comprises a purchase of a deal from the first deal program collection; and in response to the purchase, searching for an upsell deal related to the purchased deal. 
     
     
         37 . The computer program product of  claim 33 , further comprising receiving a request for a deal from a new consumer; and in response to the request, searching the second deal program collection for deals to offer the new consumer. 
     
     
         38 . The computer program product of  claim 33 , wherein the trigger for the first deal program collection is different than a trigger for the second deal program collection.