User characteristic influenced search results

Abstract

Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.

What is claimed is: 
     
         1 . A computer-implemented method, comprising:
 receiving, at a search facility, a search request from a mobile communication facility operated by a user, wherein the search request is received over a cellular telephony infrastructure associated with a carrier;   receiving, at the search facility and from the carrier, information relating to previous search queries entered by the user via the mobile communication facility; and   determining one or more locations associated with the user based upon the information, received from the carrier, relating to the previous search queries entered by the user via the mobile communication facility.   
     
     
         2 . The method of  claim 1 , comprising:
 retrieving, based upon at least one of the search request or the information relating to the previous search queries, a sponsored content item.   
     
     
         3 . The method of  claim 2 , wherein the sponsored content item is retrieved from a content auction accessed through a public network, the method comprising:
 transmitting the sponsored content item to the user.   
     
     
         4 . The method of  claim 3 , comprising:
 transmitting, to the mobile communication facility, instructions to present the sponsored content item with search results on a display of the mobile communication facility.   
     
     
         5 . The method of  claim 1 , comprising:
 receiving, from the carrier, information relating to two or more demographic datum associated with the user; and   prioritizing second information based upon the one or more locations associated with the user and the information relating to the two or more demographic datum associated with the user.   
     
     
         6 . The method of  claim 1 , comprising:
 receiving, from the carrier, information relating to usage patterns of the mobile communication facility; and   prioritizing second information based upon the one or more locations associated with the user and the information relating to the usage patterns of the mobile communication facility.   
     
     
         7 . The method of  claim 6 , wherein the usage patterns comprise past mobile communication facility transactions. 
     
     
         8 . A system comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, cause the processor to perform operations comprising:
 receiving, at a search facility, a search request from a mobile communication facility operated by a user, wherein the search request is received over a cellular telephony infrastructure associated with a carrier; and   determining one or more locations associated with the user based upon information, received from the carrier, relating to previous search queries entered by the user via the mobile communication facility.   
     
     
         9 . The system of  claim 8 , the operations comprising:
 retrieving, based upon at least one of the search request or the information relating to the previous search queries, a sponsored content item.   
     
     
         10 . The system of  claim 9 , wherein the sponsored content item is retrieved from a content auction accessed through a public network, the operations comprising:
 transmitting the sponsored content item to the user.   
     
     
         11 . The system of  claim 10 , the operations comprising:
 transmitting, to the mobile communication facility, instructions to present the sponsored content item with search results on a display of the mobile communication facility.   
     
     
         12 . The system of  claim 8 , the operations comprising:
 receiving, from the carrier, information relating to two or more demographic datum associated with the user; and   prioritizing second information based upon the one or more locations associated with the user and the information relating to the two or more demographic datum associated with the user.   
     
     
         13 . The system of  claim 8 , the operations comprising:
 receiving, from the carrier, information relating to usage patterns of the mobile communication facility; and   prioritizing second information based upon the one or more locations associated with the user and the information relating to the usage patterns of the mobile communication facility.   
     
     
         14 . The system of  claim 13 , wherein the usage patterns comprise past mobile communication facility transactions. 
     
     
         15 . A non-transitory computer readable medium having stored thereon instructions which, when executed by a processor, cause the processor to perform operations comprising:
 receiving, at a search facility, a search request from a mobile communication facility operated by a user, wherein the search request is received over a cellular telephony infrastructure associated with a carrier;   receiving, at the search facility and from the carrier, information relating to previous search queries entered by the user via the mobile communication facility; and   determining one or more locations based upon the information, received from the carrier, relating to the previous search queries entered by the user via the mobile communication facility.   
     
     
         16 . The non-transitory computer readable medium of  claim 15 , the operations comprising:
 retrieving, based upon at least one of the search request or the information relating to the previous search queries, a sponsored content item.   
     
     
         17 . The non-transitory computer readable medium of  claim 16 , wherein the sponsored content item is retrieved from a content auction accessed through a public network, the operations comprising:
 transmitting the sponsored content item to the user.   
     
     
         18 . The non-transitory computer readable medium of  claim 17 , the operations comprising:
 transmitting, to the mobile communication facility, instructions to present the sponsored content item with search results on a display of the mobile communication facility.   
     
     
         19 . The non-transitory computer readable medium of  claim 15 , the operations comprising:
 receiving, from the carrier, information relating to two or more demographic datum associated with the user; and   prioritizing second information based upon the one or more locations and the information relating to the two or more demographic datum associated with the user.   
     
     
         20 . The non-transitory computer readable medium of  claim 15 , the operations comprising:
 receiving, from the carrier, information relating to usage patterns of the mobile communication facility; and   prioritizing second information based upon the one or more locations and the information relating to the usage patterns of the mobile communication facility.