Systems and methods for administrating suggested merchandising arrangements

Abstract

Aspects of the subject disclosure may include, for example, a method comprising receiving, by a processing system including a processor, a product description; determining product attributes; obtaining end user information including behavior history and language history; and modifying the product description based on the end user information. The modifying includes identifying text regarding selected attributes of the product, based on natural language processing (NLP) of the text description and the language history of the end user; and adding the identified text to the text description. The method also includes presenting the modified product description at the equipment of the end user; determining an end user behavior responsive to the presenting; and updating the end user information in accordance with the end user behavior. Other embodiments are disclosed.

What is claimed is: 
     
         1 . A device comprising:
 a processing system including a processor; and   a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations comprising:   receiving a description of a product, the description including a text description and a visual description;   determining attributes of the product based on the description;   obtaining end user information from equipment of an end user, the end user information regarding a behavior history and a language history of the end user;   modifying, in accordance with the end user information, the description resulting in a plurality of modified product descriptions, the modifying comprising:
 selecting attributes of the product, 
 identifying text regarding the selected attributes of the product, based on the text description and the language history of the end user, 
 adding the identified text to the text description, and 
 determining a presentation arrangement of the text description and the visual description; 
   presenting the plurality of modified product descriptions at equipment of the end user in a rotation;   determining, for each of the plurality of modified product descriptions, a relative effectiveness in engaging attention of the end user, based on end user behaviors responsive to the presenting; and   updating the end user information in accordance with the end user behaviors.   
     
     
         2 . The device of  claim 1 , wherein the end user information is obtained responsive to input from equipment of the end user, the input comprising a query regarding the product. 
     
     
         3 . The device of  claim 1 , wherein the received text description includes a fillable blank portion, and wherein the identified text is added to the text description to fill the blank portion. 
     
     
         4 . The device of  claim 1 , wherein the selected attributes of the product are selected according to relative weights assigned to the respective attributes of the product. 
     
     
         5 . The device of  claim 1 , wherein the identified text is identified using natural language processing (NLP). 
     
     
         6 . The device of  claim 5 , wherein the language history comprises a plurality of online statements by the end user and a plurality of time stamps for each of the plurality of online statements, and wherein the NLP of the language history of the end user is performed at least in part according to the time stamps. 
     
     
         7 . The device of  claim 1 , wherein the modified product descriptions are presented via an interactive system at the equipment of the end user, and wherein the end user behaviors comprise an interaction with the interactive system via the equipment of the end user. 
     
     
         8 . The device of  claim 7 , wherein the interactive system comprises a web page, and wherein the description of the product is modified and presented during a download of the web page, the download initiated by the query. 
     
     
         9 . The device of  claim 7 , wherein the end user information is updated dynamically during the interaction. 
     
     
         10 . The device of  claim 1 , wherein the plurality of modified product descriptions include alternative text descriptions, visual descriptions, or combinations thereof. 
     
     
         11 . A method comprising:
 receiving, by a processing system including a processor, a description of a product, the description including a text description and a visual description;   determining, by the processing system, attributes of the product based on the description;   obtaining, by the processing system, end user information from equipment of an end user, the end user information regarding a behavior history and a language history of the end user;   modifying, by the processing system in accordance with the end user information, the description resulting in a plurality of modified product descriptions, wherein the modified product descriptions are presented via an interactive system at the equipment of the end user, the modifying comprising:
 selecting attributes of the product, 
 identifying text regarding the selected attributes of the product, based on the text description and the language history of the end user, 
 adding the identified text to the text description, and 
 determining a presentation arrangement of the text description and the visual description; 
   presenting, by the processing system, the plurality of modified product descriptions at equipment of the end user in a rotation;   determining, by the processing system for each of the plurality of modified product descriptions, a relative effectiveness in engaging attention of the end user, based on end user behaviors responsive to the presenting; and   updating, by the processing system, the end user information in accordance with the end user behaviors.   
     
     
         12 . The method of  claim 11 , wherein the end user information is obtained responsive to input from equipment of the end user, the input comprising a query regarding the product. 
     
     
         13 . The method of  claim 11 , wherein the received text description includes a fillable blank portion, and wherein the identified text is added to the text description to fill the blank portion. 
     
     
         14 . The method of  claim 11 , wherein the selected attributes of the product are selected according to relative weights assigned to the respective attributes of the product. 
     
     
         15 . The method of  claim 11 , wherein the identified text is identified using natural language processing (NLP). 
     
     
         16 . The method of  claim 11 , wherein the end user behaviors comprise an interaction with a web page via the equipment of the end user,
 wherein the description of the product is modified and presented during a download of the web page, the download initiated by the query, and   wherein the end user information is updated dynamically during the interaction.   
     
     
         17 . A non-transitory machine-readable medium comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations comprising:
 receiving a description of a product, the description including a text description and a visual description;   determining attributes of the product based on the description;   obtaining end user information from equipment of an end user, the end user information regarding a behavior history and a language history of the end user;   modifying, in accordance with the end user information, the description resulting in a plurality of modified product descriptions, the modifying comprising:
 selecting attributes of the product, 
 identifying, using natural language processing (NLP), text regarding the selected attributes of the product, based on the text description and the language history of the end user, 
 adding the identified text to the text description, and 
 determining a presentation arrangement of the text description and the visual description; 
   presenting the plurality of modified product descriptions at equipment of the end user in a rotation;   determining, for each of the plurality of modified product descriptions, a relative effectiveness in engaging attention of the end user, based on end user behaviors responsive to the presenting; and   updating the end user information in accordance with the end user behaviors.   
     
     
         18 . The non-transitory machine-readable medium of  claim 17 , wherein the end user information is obtained responsive to input from equipment of the end user, the input comprising a query regarding the product. 
     
     
         19 . The non-transitory machine-readable medium of  claim 17 , wherein the received text description includes a fillable blank portion, and wherein the identified text is added to the text description to fill the blank portion. 
     
     
         20 . The non-transitory machine-readable medium of  claim 17 , wherein the selected attributes of the product are selected according to relative weights assigned to the respective attributes of the product.