Presenting an advertisement in a vehicle

Abstract

A technique for providing advertisement information is disclosed. The technique includes, in part sending, from a device built into a vehicle, a first set of data to a server, the first set of data corresponding to measurements performed by one or more sensors, receiving a first set of elements from the server in response to the first set of data, presenting one or more elements from the first set of elements to a user of the vehicle on a display in the vehicle, and receiving at least one input corresponding to at least one selected element among the one or more elements.

What is claimed is: 
     
         1 . A method for providing information to a user of a vehicle, comprising:
 sending, from a device built into the vehicle, a first set of data to a server, the first set of data corresponding to measurements performed by one or more sensors;   receiving a first set of elements from the server in response to the first set of data;   presenting one or more elements from the first set of elements to the user on a display in the vehicle; and   receiving from the user a selection from among the one or more elements.   
     
     
         2 . The method of  claim 1 , further comprising:
 sending, to the server, a second set of data of interest to the user.   
     
     
         3 . The method of  claim 1 , wherein the at least one input corresponds to at least one further action to be taken by the device. 
     
     
         4 . The method of  claim 3 , wherein the at least one action comprises requesting additional information corresponding to the selected element. 
     
     
         5 . The method of  claim 3 , wherein the at least one action comprises
 requesting navigational information to a venue corresponding to the advertiser.   
     
     
         6 . The method of  claim 3 , wherein the at least one action comprises a request to enter into a transaction or a potential transaction associated with the selected element. 
     
     
         7 . The method of  claim 1 , wherein presenting one or more elements from the first set of elements comprises:
 sending the one or more elements to a second device associated with the user to be presented on a screen of the second device.   
     
     
         8 . The method of  claim 1 , wherein the at least one input is received from an input device built into the vehicle. 
     
     
         9 . The method of  claim 1 , wherein the at least one input is received from a second device associated with the user. 
     
     
         10 . The method of  claim 1 , wherein the display is built into the vehicle. 
     
     
         11 . The method of  claim 1 , further comprising:
 synchronizing a first display built into the vehicle with a second display of a second device, said second device being associated with the user.   
     
     
         12 . The method of  claim 1 , wherein presenting one or more elements from the first set of elements further comprises presenting an audio corresponding to the one or more elements. 
     
     
         13 . The method of  claim 1 , wherein at least one of the one or more sensors is disposed in the vehicle. 
     
     
         14 . The method of  claim 1 , wherein at least one of the one or more sensors is disposed in a second device associated with the user. 
     
     
         15 . A method for selecting advertisement information, comprising:
 receiving a first set of data corresponding to measurements performed by one or more sensors;   selecting one or more output elements from a second set of data in accordance with the first set of data, the second set of data corresponding to one or more advertisements; and   sending the one or more output elements to a device built-in a vehicle to be presented to a user of the vehicle.   
     
     
         16 . The method of  claim 15 , wherein the first set of data is received from the device built-in the vehicle. 
     
     
         17 . The method of  claim 15 , wherein the first set of output elements is selected based further on a set of data of interest to the user. 
     
     
         18 . The method of  claim 15 , wherein selecting one or more output elements from a second set of data comprises:
 ranking the second set of data based on their relevance with the first set of data to generate a ranked set of data; and   selecting one or more of highest ranked elements from the ranked set of data as the one or more output elements.   
     
     
         19 . An apparatus built into a vehicle for providing information to a user, comprising:
 a transmitter for sending a first set of data to a server, the first set of data corresponding to measurements performed by one or more sensors;   a receiver for receiving a first set of elements from the server in response to the first set of data;   a display for presenting one or more elements from the first set of elements to the user; and   an input device for receiving from the user a selection from among the one or more elements.   
     
     
         20 . A non-transitory processor-readable medium for providing information to a user of a vehicle, comprising processor-readable instructions configured to cause a processor to:
 send, from a device built into the vehicle, a first set of data to a server, the first set of data corresponding to measurements performed by one or more sensors;   receive a first set of elements from the server in response to the first set of data;   present one or more elements from the first set of elements to the user on a display in the vehicle; and   receive from the user a selection from among the one or more elements.