Intelligent print recognition system and method

Abstract

A system and method for interactive printed media are disclosed in which a mobile or wearable computing device has an application that captures an image of a piece of printed media and associates a link to the piece of printed media using a backend component to make the piece of printed media interactive. The system and method may be used to generate a piece of printed media that is interactive that may be sent to third parties or to make an existing piece of printed media interactive.

1 . A system for generating interactive media, comprising:
 a computing device having a processor, memory, an imaging device and a display;   a backend component coupleable to the computing device over a communication path;   the computing device being configured to create a personalized piece of content;   the backend component being configured to associate a unique code with the personalized piece of content uploaded from the computing device and provide the unique code to a targeted recipient using a second computing device having a processor, memory, an imaging device and a display; and   the second computing device being used to scan a generic piece of content, enter the provided unique code and display the personalized piece of content in response to the unique code.   
     
     
         2 . The system of  claim 1 , wherein the generic piece of content is one of a poster, a painting, a contact card, a business card, a greetings card, a dating card, a resume card, a save the date card, a trading card, a postcard, a reply card, an event card, a game card, a gift card, a charity card, a photo-book, a canvas print, a hat, a mug, a t-shirt, a pillow, a cushion, a bag, a fridge magnet, a bumper sticker, a label, a painting, a coaster and a photo-jigsaw. 
     
     
         3 . The system of  claim 2 , wherein the personalized piece of content is a video. 
     
     
         4 . The system of  claim 3 , wherein the imaging device is a camera that records the personalized piece of content. 
     
     
         5 . A method for generating interactive media, comprising:
 creating, using a computing device having a processor, memory, an imaging device and a display, a personalized piece of content;   associating, by a backend component coupleable to the computing device, a unique code with the personalized piece of content uploaded from the computing device;   providing, by the backend component to a targeted recipient using a second computing device having a processor, memory, an imaging device and a display, the unique code;   scanning, using the second computing device, a generic piece of content;   entering, on the second computing device by the targeted recipient, the provided unique code; and   displaying, on the second computing device, the personalized piece of content in response to the unique code.   
     
     
         6 . The method of  claim 5 , wherein the generic piece of content is one of a poster, a painting, a contact card, a business card, a greetings card, a dating card, a resume card, a save the date card, a trading card, a postcard, a reply card, an event card, a game card, a gift card, a charity card, a photo-book, a canvas print, a hat, a mug, a t-shirt, a pillow, a cushion, a bag, a fridge magnet, a bumper sticker, a label, a painting, a coaster and a photo-jigsaw. 
     
     
         7 . The method of  claim 6 , wherein the personalized piece of content is a video. 
     
     
         8 . The method of  claim 7 , wherein the imaging device is a camera that records the personalized piece of content. 
     
     
         9 . An apparatus, comprising:
 a computer system having a processor, memory and a plurality of lines of code configured to:   receive a personalized piece of media from a computing device;   associate a unique code with the personalized piece of media received from a computing device; and   provide, to a targeted recipient using a second computing device having a processor, memory, an imaging device and a display, the unique code so that the targeted recipient scans a generic piece of content, enters the provided unique code and displays the personalized piece of content in response to the unique code.   
     
     
         10 . The apparatus of  claim 9 , wherein the generic piece of content is one of a poster, a painting, a contact card, a business card, a greetings card, a dating card, a resume card, a save the date card, a trading card, a postcard, a reply card, an event card, a game card, a gift card, a charity card, a photo-book, a canvas print, a hat, a mug, a t-shirt, a pillow, a cushion, a bag, a fridge magnet, a bumper sticker, a label, a painting, a coaster and a photo-jigsaw. 
     
     
         11 . The apparatus of  claim 10 , wherein the personalized piece of content is a video. 
     
     
         12 . The apparatus of  claim 11 , wherein the imaging device is a camera that records the personalized piece of content.