Dual-sided product placement and information strips

Abstract

A single dual-sided product placement and information strip includes a first side with product information for consumers and a second side with product placement information for placing products on a display shelf. The dual-sided product placement and information strip enables information necessary for consumers to be printed on the first (consumer-facing) side and information that assists stockers to place products on shelves to be printed on the second (opposing) side. Also disclosed are systems and methods for formatting and printing the dual-sided product placement and information strips. The single dual-sided product placement and information strip may be printed alone or in a single sheet along with one or more other dual-sided product placement and information strips.

What is claimed is: 
     
         1 . A dual-sided product strip for placing a plurality of products on a display, wherein the dual-sided product strip is printed on a sheet comprising two or more paginated sections, the dual-sided product strip comprising:
 a single strip of substrate material, the single strip of substrate material comprising a first side and a second side,   wherein the first side has printed thereon, for each of the plurality of products, product information that describes the product,   wherein the second side has printed thereon, for each of the plurality of products, product placement information different than the product information and configured to guide placement of a corresponding product on the display, and   wherein the first side is printed on a first paginated section of the sheet and the second side is printed on a second paginated section of the sheet.   
     
     
         2 . The dual-sided product strip of  claim 1 , wherein the single strip of substrate material is comprised of polyester film paper. 
     
     
         3 . The dual-sided product strip of  claim 1 , wherein the product information and the product placement information are printed side-to-side. 
     
     
         4 . The dual-sided product strip of  claim 1 , wherein the product information and the product placement information are printed top-to-bottom. 
     
     
         5 . The dual-sided product strip of  claim 2 , wherein the product placement information comprises at least a first indicator that guides placement of a first product on a shelf and a second indicator that guides placement of a second product on the shelf. 
     
     
         6 . A printed sheet comprising a plurality of dual-sided product strips, each dual-sided product strip used for placing a plurality of products on a display, the printed sheet comprising:
 a single sheet of substrate material, the single sheet of substrate material comprising a first side and a second side,   wherein the first side has printed thereon, for each of the plurality of dual-sided product strips, product information that describes each of the plurality of products corresponding to each dual-sided product strip,   wherein the second side has printed thereon, for each of the plurality of dual-sided product strips, product placement information different than the product information and configured to guide placement of each of the plurality of products corresponding product to each dual-sided product strip, and   wherein the single sheet comprises two or more paginated sections, and wherein the first side is printed on a first paginated section of the sheet and the second side is printed on a second paginated section of the sheet.   
     
     
         7 . The dual-sided product strip of  claim 6 , wherein the single sheet of substrate material is comprised of polyester film paper. 
     
     
         8 . The sheet of  claim 6 , wherein the plurality of dual-sided product strips are grouped according to at least one grouping parameter. 
     
     
         9 . The sheet of  claim 6 , wherein a plurality of single sheets are bound together to create a booklet of dual-sided product strips. 
     
     
         10 . The sheet of  claim 6 , wherein the product information and the product placement information are printed side-to-side. 
     
     
         11 . The sheet of  claim 6 , wherein the product information and the product placement information are printed top-to-bottom. 
     
     
         12 . The sheet of  claim 7 , wherein the product placement information comprises, for each dual-sided product strip, at least a first indicator that guides placement of a first product on a shelf and a second indicator that guides placement of a second product on the shelf.