Apparatus and method for using connected vehicles as an advertisement platform

Abstract

By way of example, novel systems and methods for reproducing advertisements on connected vehicles are disclosed. In one example embodiment, a system of connected vehicles parked near in a parking lot and each delivers advertisement and participates in an advertisement event. Each of the connected vehicles is configured to reproduce one or more advertisements when one of the connected vehicles is determined to receive a signal from a remote controller associated with the one of the connected vehicles.

What is claimed is: 
     
         1 . A system of connected vehicles, wherein when the connected vehicles are parked near each other in a parking lot, the connected vehicles are configured to reproduce one or more advertisements when one of the connected vehicles is determined to receive a signal from a remote controller associated with the one of the connected vehicles. 
     
     
         2 . The system of  claim 1 , wherein the one or more advertisements are selected for reproduction based at least in part on a profile of a user of the one of the connected vehicles, vehicle profile information, or location information of the connected vehicles. 
     
     
         3 . The system of  claim 1 , wherein the connected vehicles are configured to form a cluster and reproduce an advertisement via external displays and/or speakers of the connected vehicles in a synchronized manner as the cluster, when the one of the connected vehicles is determined to receive the signal from the remote controller associated with the one of the connected vehicles. 
     
     
         4 . The system of  claim 1 , wherein the connected vehicles are further configured to reproduce the one or more advertisements after the one of the connected vehicles outputs a sound and/or a flash in response to the signal received from the remote controller associated with the one of the connected vehicles. 
     
     
         5 . A connected vehicle including an advertisement system, wherein the advertisement system is configured to reproduce one or more advertisements comprising non-commercial information between reproductions of commercial advertisements on one or more external displays and/or external speakers of the connected vehicle, and wherein the non-commercial information comprises news, weather, traffic, sports scores, or other public information or announcements. 
     
     
         6 . The connected vehicle of  claim 5 , wherein the non-commercial information comprises location-based information relating to transportation schedules including bus, flight, or train arrival times, when the connected vehicle is disposed at or near a bus, an airport, or a train station. 
     
     
         7 . An advertisement platform for reproducing one or more advertisements, the advertisement platform comprising a plurality of connected vehicles forming a cluster of connected vehicles, wherein the plurality of connected vehicles is configured to reproduce an advertisement as a cluster advertisement or an interactive advertisement. 
     
     
         8 . The advertisement platform of  claim 7 , wherein the reproduction of the cluster advertisement comprises simultaneous reproduction of a same advertisement in synchronization with other connected vehicles of the cluster; and wherein the reproduction of the interactive advertisement comprises reproduction of the same advertisement among the cluster, in which the plurality of connected vehicles of the cluster are each assigned one or more different roles in the reproduction of the same advertisement. 
     
     
         9 . The advertisement platform of  claim 7 , wherein the reproduction of the cluster advertisement or the interactive advertisement is controlled either by a server over a network or by a master connected vehicle among the cluster. 
     
     
         10 . The advertisement platform of  claim 7 , wherein the reproduction of the interactive advertisement is configured to respond to input from a person who views the interactive advertisement. 
     
     
         11 . The advertisement platform of  claim 7 , wherein the one or more advertisements are provided by a server over a network, by one or more in-vehicle storage systems, or by one or more removable storage systems. 
     
     
         12 . The advertisement platform of  claim 7 , wherein the plurality of connected vehicles is configured to provide public guidance information via external displays and/or external speakers of the connected vehicles while driving on a road, when an emergency vehicle approaches the plurality of connected vehicles on the road.