Driving computer displays with customization options and collecting customization specifications

Abstract

A product image depicting a customizable product with one or more annotations is displayed. Each annotation of the one or more annotations identifies an attribute group location upon the customizable product that represents an attribute group comprising one or more attributes of the customizable product that may be customized. A selection of a particular attribute group location of the attribute group location identified by the one or more annotations is received. The particular attribute group location represents a particular attribute group. In response to receiving the selection, information relating to one or more attributes included in the particular attribute group is displayed. An attribute selection shape comprising a plurality of regions, each of which represent an attribute of the particular attribute group may be displayed.

What is claimed is: 
     
         1 . One or more non-transitory computer-readable storage media storing one or more sequences of instructions which, when executed by one or more processors, cause the one or more processors to execute:
 causing, by a maker computer, generating, on a customer computer, a first graphical user interface display of a product image depicting a customizable product and a plurality of attribute group locations within the product image;   for each attribute group location of the plurality of attribute group locations:
 receiving, by the maker computer, a selection of an attribute group location, from the plurality of attribute group locations, within the product image; 
 in response to receiving the selection of the attribute group location, causing:
 generating, on the customer computer, a second graphical user interface display depicting a plurality of design attributes associated with the selected attribute group location; 
 for each design attribute of the plurality of design attributes associated with the selected attribute group location:
 receiving, by the maker computer, a selection of a design attribute selected from the plurality of design attributes; 
 in response to receiving the selection of the design attribute, causing, by the maker computer: 
  retrieving a plurality of options associated with the selected design attribute; 
  generating, on the customer computer, a third graphical user interface display by depicting the plurality of options associated with the selected design attribute; 
  receiving, by the maker computer, a selection of an option, from the plurality of options associated with the selected design attribute; 
  in response to receiving the selection of the option, causing, by the maker computer, updating, on the customer computer, the second graphical user interface display to depict an updated attribute image representing the selected design. 
 
 
   
     
     
         2 . The non-transitory computer-readable storage media of  claim 1 , further including instructions executable to define at least one attribute group, an attribute group comprising design attributes related to a particular physical component of the customizable product and associated with an attribute group location within the customizable product, wherein the design attributes are associated with a particular attribute group. 
     
     
         3 . The non-transitory computer-readable storage media of  claim 2 , wherein the particular attribute group is associated with an attribute group location within the product image. 
     
     
         4 . The non-transitory computer-readable storage media of  claim 2 , wherein the product image comprises at least one location annotation, a location annotation identifying at least one attribute group location and determined by a user. 
     
     
         5 . The non-transitory computer-readable storage media of  claim 2 , wherein each attribute group location is identified by overlay upon the product image within the first graphical user interface display. 
     
     
         6 . The non-transitory computer-readable storage media of  claim 2 , wherein each attribute group location is identified by emphasis or highlighting within the first graphical user interface display. 
     
     
         7 . The non-transitory computer-readable storage media of  claim 1 , further comprising sequences of instructions which when executed cause generating, on the customer computer, a plurality of product images depicting portions of the customizable product. 
     
     
         8 . The non-transitory computer-readable storage media of  claim 7 , wherein the product image belongs to a plurality of product images, wherein each of the plurality of product images comprise different location annotations identifying attribute group locations that represent different attribute groups of a corresponding product image, wherein at least one attribute group is not visible in remaining product images associated with the customizable product. 
     
     
         9 . The non-transitory computer-readable storage media of  claim 1 , further comprising sequences of instructions which when executed cause displaying, on the customer computer, different product images of the customizable product as thumbnail images in a product image thumbnail tray. 
     
     
         10 . The non-transitory computer-readable storage media of  claim 1 , further comprising sequences of instructions which when executed cause, in response to detecting input indicating a customer expression of interest in a particular attribute group location, generating a graphical user interface display of attribute group information corresponding to the particular attribute group location, an attribute group location comprising design attributes related to a particular physical component of the customizable product. 
     
     
         11 . The non-transitory computer-readable storage media of  claim 10 , further comprising sequences of instructions which when executed cause generating, on the customer computer, another graphical user interface display of the attribute group information prior to any customer expression of interest. 
     
     
         12 . A data processing method comprising:
 causing, by a maker computer, generating, on a customer computer, a first graphical user interface display of a product image depicting a customizable product and a plurality of attribute group locations within the product image;   for each attribute group location of the plurality of attribute group locations:
 receiving, by the maker computer, a selection of an attribute group location, from the plurality of attribute group locations within the product image; 
 in response to receiving the selection of the attribute group location, causing:
 generating, on the customer computer, a second graphical user interface display depicting a plurality of design attributes associated with the selected attribute group location; 
 for each design attribute of the plurality of design attributes associated with the selected attribute group location:
 receiving, by the maker computer, a selection of a design attribute selected from the plurality of design attributes; 
 in response to receiving the selection of the design attribute, causing, by the maker computer: 
  retrieving a plurality of options associated with the selected design attribute; 
  generating, on the customer computer, a third graphical user interface display by depicting the plurality of options associated with the selected design attribute; 
  receiving, by the maker computer, a selection of an option, from the plurality of options associated with the selected design attribute; 
  in response to receiving the selection of the option, causing, by the maker computer, updating, on the customer computer, the second graphical user interface display to depict an updated attribute image representing the selected design. 
 
 
   
     
     
         13 . The data processing of  claim 12 , further comprising defining at least one attribute group, an attribute group comprising design attributes related to a particular physical component of the customizable product and associated with an attribute group location within the customizable product, wherein the design attributes are associated with a particular attribute group. 
     
     
         14 . The data processing of  claim 13 , wherein the particular attribute group is associated with an attribute group location within the produce image. 
     
     
         15 . The data processing of  claim 13 , wherein the product image comprises at least one location annotation, a location annotation identifying at least one attribute group location and determined by a user. 
     
     
         16 . The data processing of  claim 12 , wherein each attribute group location is identified by overlay upon the product image within the first graphical user interface display. 
     
     
         17 . The data processing of  claim 12 , wherein each attribute group location is identified by emphasis or highlighting within the first graphical user interface display. 
     
     
         18 . The data processing of  claim 12 , further comprising displaying, on the customer computer, a plurality of product images depicting portions of the customizable product. 
     
     
         19 . The data processing of  claim 18 , wherein the product image belongs to a plurality of product images, wherein each of the plurality of product images comprise different location annotations identifying attribute group locations that represent different attribute groups of a corresponding product image, wherein at least one attribute group is not visible in remaining product images associated with the customizable product. 
     
     
         20 . The data processing of  claim 13 , further comprising, in response to detecting input indicating a customer expression of interest in a particular attribute group location, generating a graphical user interface display of attribute group information corresponding to the particular attribute group location, an attribute group location comprising design attributes related to a particular physical component of the customizable product.