System to calculate engagement score of location based media content

Abstract

A location based measurement system monitors user interactions with media items, and visitation data to physical locations, to calculate an engagement score of the media item, wherein the engagement score serves as an indication of a “lift” incited by the media item on a population of users exposed to the media item. The location based measurement system may be or include any instrumentality or aggregate of instrumentalities operable to compute, process, store, display, generate, communicate, or apply various forms of data for geo-fencing, control, or other purposes.

What is claimed is: 
     
         1 . A system comprising:
 a memory; and   at least one hardware processor coupled to the memory and comprising instructions that causes the system to perform operations comprising:   receiving, over a network and from a client device that executes a messaging application, a request to access a media item associated with a physical location;   causing display of the media item at the client device in response to the request to access the message;   generating a record of a user activity associated with the user within a database, the record of the user activity including an exposure to the media item based on the causing display of the media item;   detecting the client device within a boundary of a geo-fence that encompasses the physical location; and   calculating an engagement score of the media item based on the record of the user activity and the detecting the client device within the boundary of the geo-fence that encompasses the physical location.   
     
     
         2 . The system of  claim 1 , wherein the detecting the client device within the boundary of the geo-fence that encompasses the physical locations further comprises:
 accessing location data generated by a Global-Positioning System (GPS) unit of the client device; and   detecting the client device within the boundary of the geo-fence based on the location data.   
     
     
         3 . The system of  claim 1 , wherein the calculating the engagement score of the media item further comprises:
 presenting a notification, by the system over the network, at the client device in response to the detecting the client device within the geo-fence that encompasses the physical location, the notification including a display of the media item associated with the physical location;   receiving a selection of the notification from the client device; and   calculating the engagement score of the media item based on the record of the user activity and the receiving the selection of the notification.   
     
     
         4 . The system of  claim 3 , wherein the calculating the engagement score of the media item further comprises:
 accessing the record of the user activity associated with the user from the database in response to the selection of the notification from the client device;   calculating the engagement score of the media item based on the user activity.   
     
     
         5 . The system of  claim 1 , wherein the operations further comprise:
 generating a visualization of the engagement score.   
     
     
         6 . The system of  claim 1 , wherein the causing display of the media item occurs at a first time, the detecting the client device within the boundary of the geo-fence occurs at a second time, and the calculating the engagement score of the media item further comprises:
 calculating a length of time between the first time and the second time; and   calculating the engagement score of the media item based on the length of time.   
     
     
         7 . The system of  claim 1 , wherein the receiving the request to access the media item associated with the physical location further comprises:
 presenting, at the client device, a message that includes the media item.   
     
     
         8 . A method comprising:
 receiving, over a network and from a client device that executes a messaging application, a request to access a media item associated with a physical location;   causing display of the media item at the client device in response to the request to access the message;   generating a record of a user activity associated with the user within a database, the record of the user activity including an exposure to the media item based on the causing display of the media item;   detecting the client device within a boundary of a geo-fence that encompasses the physical location; and   calculating an engagement score of the media item based on the record of the user activity and the detecting the client device within the boundary of the geo-fence that encompasses the physical location.   
     
     
         9 . The method of  claim 8 , wherein the detecting the client device within the boundary of the geo-fence that encompasses the physical locations further comprises:
 accessing location data generated by a Global-Positioning System (GPS) unit of the client device; and   detecting the client device within the boundary of the geo-fence based on the location data.   
     
     
         10 . The method of  claim 8 , wherein the calculating the engagement score of the media item further comprises:
 presenting a notification, by the system over the network, at the client device in response to the detecting the client device within the geo-fence that encompasses the physical location, the notification including a display of the media item associated with the physical location;   receiving a selection of the notification from the client device; and   calculating the engagement score of the media item based on the record of the user activity and the receiving the selection of the notification.   
     
     
         11 . The method of  claim 10 , wherein the calculating the engagement score of the media item further comprises:
 accessing the record of the user activity associated with the user from the database in response to the selection of the notification from the client device;   calculating the engagement score of the media item based on the user activity.   
     
     
         12 . The method of  claim 8 , wherein the method further comprises:
 generating a visualization of the engagement score.   
     
     
         13 . The method of  claim 8 , wherein the causing display of the media item occurs at a first time, the detecting the client device within the boundary of the geo-fence occurs at a second time, and the calculating the engagement score of the media item further comprises:
 calculating a length of time between the first time and the second time; and   calculating the engagement score of the media item based on the length of time.   
     
     
         14 . The method of  claim 8 , wherein the receiving the request to access the media item associated with the physical location further comprises:
 presenting, at the client device, a message that includes the media item.   
     
     
         15 . A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
 receiving, over a network and from a client device that executes a messaging application, a request to access a media item associated with a physical location;   causing display of the media item at the client device in response to the request to access the message;   generating a record of a user activity associated with the user within a database, the record of the user activity including an exposure to the media item based on the causing display of the media item;   detecting the client device within a boundary of a geo-fence that encompasses the physical location; and   calculating an engagement score of the media item based on the record of the user activity and the detecting the client device within the boundary of the geo-fence that encompasses the physical location.   
     
     
         16 . The non-transitory machine-readable storage medium of  claim 15 , wherein the detecting the client device within the boundary of the geo-fence that encompasses the physical locations further comprises:
 accessing location data generated by a Global-Positioning System (GPS) unit of the client device; and   detecting the client device within the boundary of the geo-fence based on the location data.   
     
     
         17 . The non-transitory machine-readable storage medium of  claim 15 , wherein the calculating the engagement score of the media item further comprises:
 presenting a notification, by the system over the network, at the client device in response to the detecting the client device within the geo-fence that encompasses the physical location, the notification including a display of the media item associated with the physical location;   receiving a selection of the notification from the client device; and   calculating the engagement score of the media item based on the record of the user activity and the receiving the selection of the notification.   
     
     
         18 . The non-transitory machine-readable storage medium of  claim 17 , wherein the calculating the engagement score of the media item further comprises:
 accessing the record of the user activity associated with the user from the database in response to the selection of the notification from the client device;   calculating the engagement score of the media item based on the user activity.   
     
     
         19 . The non-transitory machine-readable storage medium of  claim 15 , wherein the operations further comprise:
 generating a visualization of the engagement score.   
     
     
         20 . The non-transitory machine-readable storage medium of  claim 15 , wherein the causing display of the media item occurs at a first time, the detecting the client device within the boundary of the geo-fence occurs at a second time, and the calculating the engagement score of the media item further comprises:
 calculating a length of time between the first time and the second time; and   calculating the engagement score of the media item based on the length of time.