System, Method and Computer Program Product for Extracting User Profiles and Habits Based on Speech Recognition and Calling History for Telephone System Advertising

Abstract

A system, method and computer program product for providing targeted messages to a person using telephony services by generating user profile information from telephony data and using the user profile information to retrieve targeted messages.

1 - 24 . (canceled) 
     
     
         25 . A method comprising:
 receiving at least a portion of a digital representation of a word spoken in a vicinity of a user device, the digital representation generated by the user device;   processing, via at least one speech recognition algorithm, the at least the portion of the digital representation to extract at least text data therefrom;   updating a profile of a user of the user device in a user profile database to reflect the at least text data;   selecting message data based at least on the updated profile; and   sending the message data to at least one of the user device or another device for presentation to the user.   
     
     
         26 . The method of  claim 25 , wherein the message data comprises an advertisement. 
     
     
         27 . The method of  claim 25 , wherein the message data is configured to allow the user to accept or decline an offer. 
     
     
         28 . The method of  claim 25 , wherein the message data is configured to allow the user to subscribe to content without re-entering information about the user. 
     
     
         29 . The method of  claim 25 , wherein the message data is configured to require additional information about the user prior to subscribing to content. 
     
     
         30 . The method of  claim 25 , wherein the message data is configured to be presented when the user visits a website. 
     
     
         31 . The method of  claim 25 , wherein the message comprises an opt-in or an opt-out offer. 
     
     
         32 . The method of  claim 25 , wherein the message is configured for display on a web browser. 
     
     
         33 . The method of  claim 25 , wherein the user device comprises a mobile phone, and wherein the word is spoken during a phone call conducted using the mobile phone. 
     
     
         34 . The method of  claim 25 , wherein:
 the sending the message data to at least one of the user device or another device for presentation to the user comprises sending the message data to the another device; and   the user device comprises a microphone, and wherein the another device comprises at least one of a speaker or a display.   
     
     
         35 . The method of  claim 25 , wherein the message data is selected by performing a keyword search in a message database of the word spoken in the vicinity of the user device. 
     
     
         36 . The method of  claim 25 , wherein the word is spoken in a conversation, and wherein the message data is sent to the at least one of the user device or to the another device in real time during the conversation. 
     
     
         37 . Computer readable apparatus comprising at least one computer program, the at least one computer program having a plurality of instructions which, when executed by a processing device of a computerized network server, causes:
 receipt of at least a portion of a digital representation of a word spoken by a user in a vicinity of a user device, the digital representation generated by the user device;   processing, via at least one speech recognition algorithm, of the at least the portion of the digital representation to extract at least text data therefrom;   utilization of an analytics engine to analyze at least the extracted at least text data to refine user profile data relating to the user;   selection of contextually-relevant data based at least on the refined user profile data; and   transmission of the selected contextually-relevant data to at least one of the user device or a device in data communication therewith for presentation to the user.   
     
     
         38 . The computer readable apparatus of  claim 37 , wherein at least the utilization of the analytics engine, the selection of the contextually-relevant data, the transmission and the presentation occur substantially in real time relative to the receipt of the at least a portion of the digital representation. 
     
     
         39 . The computer readable apparatus of  claim 37 , wherein the processing of the at least portion of the digital representation comprises extracting at least one of content or context of at least a portion of a conversation represented by the digital representation. 
     
     
         40 . The computer readable apparatus of  claim 37 , wherein the processing of the at least portion of the digital representation comprises extracting at least one of content or context of at least a portion of a conversation represented by the digital representation. 
     
     
         41 . Computer readable apparatus comprising at least one computer program, the at least one computer program having a plurality of instructions which, when executed by a processing device of a computerized network server, causes:
 receipt of at least a portion of a digital representation of words spoken by a consumer in a vicinity of a user device during a voice conversation, the digital representation generated by the user device;   processing, via at least one speech recognition algorithm, of the at least portion of the digital representation to extract at least text data therefrom;   utilization of an analytics engine to analyze at least the extracted at least text data to determine at least one context relating to the voice conversation;   selection of data from a database, the selection based at least on the determined at least one context; and   transmission of the selected data for use in conjunction with the conversation.   
     
     
         42 . The computer readable apparatus of  claim 41 , wherein the use in conjunction with the conversation comprises provision of at least portions of the selected data to the consumer via an audio or voice modality.