Cloud-based decisioning for addressable asset system

Abstract

An addressable asset system (100) includes user equipment devices (UEDs) (102), a cloud decisioning system (CDS) (106) and a business data management system (BDMS) (108). The BDMS (108) collects information that is used by the CDS (106) to manage delivery of assets by the UEDs (102). In an exemplary network architecture, the CDS (106) is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED (102) by a digital content management (DCM) system (110) and certain assets are separately delivered to the UED (102) by the asset download network (AND) (112). This allows the CDS (106) to remain independent of the network of the UED (102) such that the CDS (106) can operate across networks.

What is claimed is: 
     
         1 . A method of delivering assets to subscribers using communication media, wherein each subscriber has a user equipment device (UED) remote from and in operative communication with an asset decisioning system, the method comprising the steps of:
 establishing, at the asset decisioning system, information regarding an asset set, the asset set including one or more assets for scheduling for delivery to particular subscribers, the asset set established at least partially based on campaign specification information for each asset of the asset set;   instructing a UED associated with one of the subscribers to store assets of the asset set at a memory structure of the UED based on subscriber impression information, wherein the subscriber impression information represents a level of fulfillment of the campaign specification information for a respective asset of the asset set in relation to the subscriber; and   transmitting, in response to an identified asset delivery opportunity, a playlist to the UED that instructs the UED to playback one or more assets of the stored assets within the identified asset delivery opportunity.   
     
     
         2 . The method of  claim 1 , further comprising:
 obtaining audience feedback information from the UED indicative of subscriber interaction with the UED during asset playback.   
     
     
         3 . The method of  claim 2 , wherein the subscriber interaction, in relation to at least one asset associated with the playlist, includes asset playback speed, asset playback volume, and asset playback runtime. 
     
     
         4 . The method of  claim 2 , further comprising:
 reporting the audience feedback information.   
     
     
         5 . The method of  claim 1 , wherein the asset decisioning system is operative to:
 obtain, from asset providers, decisioning information for assets, the decisioning information identifying target audiences for the assets; and   obtain audience classification information for subscribers, the audience classification information including at least one classification parameter of the subscriber.   
     
     
         6 . The method of  claim 5 , wherein the classification parameter relates to at least one of age, gender, income level, personal interest, or locale of the subscriber. 
     
     
         7 . The method of  claim 5 , wherein the asset set comprises assets for which the corresponding decisioning information matches the audience classification information of the subscriber. 
     
     
         8 . The method of  claim 5 , wherein each asset of the asset set is associated with an asset delivery request received by the asset decisioning system, each asset delivery request indicative of a request to deliver a corresponding asset to the subscriber. 
     
     
         9 . The method of  claim 8 , wherein the stored assets include assets delivered via a computer-based content exchange remote from the asset decisioning system. 
     
     
         10 . The method of  claim 9 , wherein the computer-based content exchange delivers assets to the UED at least partially based on at least one asset delivery request associated with an asset of the asset set. 
     
     
         11 . The method of  claim 9 , wherein the computer-based content exchange comprises an IP-based data network. 
     
     
         12 . The method of  claim 1 , wherein the asset set is established in relation to the identified asset delivery opportunity. 
     
     
         13 . The method of  claim 1 , wherein the indication indicative of the stored assets corresponds to the identified asset delivery opportunity. 
     
     
         14 . The method of  claim 1 , wherein the identified asset delivery opportunity comprises a unique opportunity to deliver the one or more assets into a designated spot of designated programing to the subscriber. 
     
     
         15 . The method of  claim 1 , further comprising:
 receiving an indication indicative of a time of delivery by the UED of at least one asset associated with the playlist; and   based on the receiving, updating the subscriber impression information for the at least one asset associated with the playlist.   
     
     
         16 . The method of  claim 15 , wherein the campaign specification information includes a frequency of delivery parameter, the frequency of delivery parameter indicative of a maximum impression count corresponding to a number of instances the subscriber views assets of the asset set. 
     
     
         17 . The method of  claim 16 , wherein the campaign specification information includes a minimum time interval parameter, the minimum time interval parameter indicative of a minimum time period between the instances of the subscriber viewing the first asset within the identified period. 
     
     
         18 . A communication system for delivering decisioning assets to subscribers using communication media, wherein each subscriber has a user equipment device (UED) remote from and in operative communication with an asset decisioning system, the system comprising:
 a processor-based asset decisioning system having logic for establishing an asset set, the asset set including one or more assets for scheduling for delivery to particular subscribers and established at least partially based on campaign specification information for each asset of the asset set;   a communication module configured to:
 instruct a UED associated with one of the subscribers to store assets of the asset set at a memory structure of the UED based on subscriber impression information, wherein the subscriber impression information represents a level of fulfillment of the campaign specification information for a respective asset of the asset set in relation to the subscriber; and 
 transmit, in response to an identified asset delivery opportunity, a playlist to the UED that instructs the UED to playback one or more assets of the stored asset within the identified asset delivery opportunity. 
   
     
     
         19 . The system of  claim 18 , wherein the processor-based asset decisioning system is operative to obtain audience feedback information form the UED indicative of subscriber interaction with the UED during asset playback. 
     
     
         20 . The system of  claim 19 , wherein the subscriber interaction, in relation to at least one asset associated with the playlist, includes asset playback speed, asset playback volume, and asset playback runtime. 
     
     
         21 . The system of  claim 19 , wherein the communication module is further configured to:
 report the audience feedback information.   
     
     
         22 . The system of  claim 18 , wherein the asset decisioning system is operative to:
 obtain, from asset providers, decisioning information for assets, the decisioning information identifying target audiences for the assets; and   obtain audience classification information for subscribers, the audience classification information including at least one classification parameter of the subscriber.   
     
     
         23 . The system of  claim 22 , wherein the classification parameter relates to at least one of age, gender, income level, personal interest, or locale of the subscriber. 
     
     
         24 . The system of  claim 22 , wherein the asset set comprises assets for which the corresponding decisioning information matches the audience classification information of the subscriber. 
     
     
         25 . The system of  claim 22 , wherein each asset of the asset set is associated with an asset delivery request by the asset decisioning system, each asset delivery request indicative of a request to deliver a corresponding asset to the subscriber. 
     
     
         26 . The system of  claim 25 , wherein the stored assets include assets delivered via a computer-based content exchange remote from the asset decisioning system. 
     
     
         27 . The system of  claim 26 , wherein the computer-based content exchange delivers assets to the UED at least partially based on at least one asset delivery request associated with an asset of the asset set. 
     
     
         28 . The system of  claim 26 , wherein the computer-based content exchange comprises an IP-based data network. 
     
     
         29 . The system of  claim 18 , wherein the asset set is established in relation to the identified asset delivery opportunity. 
     
     
         30 . The system of  claim 18 , wherein the indication indicative of the stored assets corresponds to the identified asset delivery opportunity. 
     
     
         31 . The system of  claim 18 , wherein the identified asset delivery opportunity comprises a unique opportunity to deliver the one or more assets into a designated spot of designated programming to the subscriber. 
     
     
         32 . The system of  claim 18 , wherein the processor-based asset decisioning system is operative to:
 receive an indication indicative of a time of delivery by the UED of at least one asset associated with the playlist; and   based on the received indication, update the subscriber impression information for the at least one asset associated with the playlist.   
     
     
         33 . The system of  claim 32 , wherein the campaign specification information includes a frequency of delivery parameter, the frequency of delivery parameter indicative of a maximum impression count corresponding to a number of instances the subscriber views the assets of the asset set. 
     
     
         34 . The system of  claim 33 , wherein the campaign specification information includes a minimum time interval parameter, the minimum time interval parameter indicative of a minimum time period between the instances of the subscriber viewing the first asset within the identified period.