Metadata based generation and management of event presentations

Abstract

The present technology generally relates to metadata based generation and management of event presentations. The technology may include selecting a plurality of target audiences, programmatically generating a plurality of presentations and a presentation plan, programmatically executing the presentation plan, and programmatically adjusting the presentation plan based on monitored efficiency. The adjusting of the presentation plan may be based, for example, on performance of constituent elements of particular presentations relative to other constituent elements, e.g., from other presentations.

1 - 20 . (canceled) 
     
     
         21 . An apparatus, comprising:
 a device including at least one memory having processor-executable code stored therein, and at least one processor that is adapted to execute the processor-executable code, wherein the processor-executable code includes processor-executable instructions that, in response to execution, enable the device to perform actions, the actions including:
 receiving metadata relating to an event; 
 based on the received metadata, selecting a plurality of target audiences for one or more presentations regarding the event; 
 receiving additional metadata relating to at least one of a time, venue, performer, theme, or content associated with the event; 
 providing a list of benefits that is associated with referrals for the event; 
 providing referral targets corresponding to individual benefits from the list of benefits; 
 transmitting the referral targets to a plurality of remote computing devices that are associated with a plurality of users; 
 programmatically generating a plurality of presentations regarding the event, specifying lists of benefits and multiple combinations of particular presentations, time frames for the presentations, and media platforms on which the particular presentations are to be deployed; 
 deploying the plurality of presentations; 
 receiving, from the plurality of remote computing devices, feedback that is associated with the transmitted referral targets, wherein the feedback includes referrals made by the plurality of users based on the transmitted referral targets; and 
 dynamically adjusting at least one presentation of the plurality of presentations, including dynamically adjusting the referral targets, based on the received feedback. 
   
     
     
         22 . The apparatus of  claim 21 , the actions further including:
 employing the dynamically adjusted referral targets in conjunction with each subsequent event access authorization.   
     
     
         23 . The apparatus of  claim 21 , wherein the lists of benefits include multiple different types of benefits. 
     
     
         24 . The apparatus of  claim 21 , wherein the lists of benefits include enhanced access to the event. 
     
     
         25 . The apparatus of  claim 21 , the actions further including:
 transmitting, to at least one remote computing device of the plurality of remote computing devices, a link for electronically sharing a presentation relating to the event with others   
     
     
         26 . The apparatus of  claim 21 , wherein dynamically adjusting the referral targets includes using machine learning to provide different referral targets to different users. 
     
     
         27 . The apparatus of  claim 21 , the actions further including:
 receiving, from at least one remote computing device of the plurality of remote computing devices, an indication of a referral made in response to the plurality of presentations.   
     
     
         28 . A method, comprising:
 receiving metadata relating to an event;   based on the received metadata, selecting a plurality of target audiences for one or more presentations regarding the event;   receiving additional metadata relating to at least one of a time, venue, performer, theme, or content associated with the event;   providing a list of benefits that is associated with referrals for the event;   providing referral targets corresponding to individual benefits from the list of benefits;   transmitting the referral targets to a plurality of remote computing devices that are associated with a plurality of users;   programmatically generating a plurality of presentations regarding the event, specifying lists of benefits and multiple combinations of particular presentations, time frames for the presentations, and media platforms on which the particular presentations are to be deployed;   deploying the plurality of presentations;   receiving, from the plurality of remote computing devices, feedback that is associated with the transmitted referral targets, wherein the feedback includes referrals made by the plurality of users based on the transmitted referral targets; and   via at least one processor, dynamically adjusting at least one presentation of the plurality of presentations, including dynamically adjusting the referral targets, based on the received feedback.   
     
     
         29 . The method of  claim 28 , further comprising:
 employing the dynamically adjusted referral targets in conjunction with each subsequent event access authorization.   
     
     
         30 . The method of  claim 28 , wherein the lists of benefits include multiple different types of benefits. 
     
     
         31 . The method of  claim 28 , wherein the lists of benefits include enhanced access to the event. 
     
     
         32 . The method of  claim 28 , further comprising:
 transmitting, to at least one remote computing device of the plurality of remote computing devices, a link for electronically sharing a presentation relating to the event with others   
     
     
         33 . The method of  claim 28 , wherein dynamically adjusting the referral targets includes using machine learning to provide different referral targets to different users. 
     
     
         34 . The method of  claim 28 , further comprising:
 receiving, from at least one remote computing device of the plurality of remote computing devices, an indication of a referral made in response to the plurality of presentations.   
     
     
         35 . A computer-readable storage medium, having stored thereon processor-executable code that, upon execution by at least one processor, enables actions, the actions comprising:
 receiving metadata relating to an event;   based on the received metadata, selecting a plurality of target audiences for one or more presentations regarding the event;   receiving additional metadata relating to at least one of a time, venue, performer, theme, or content associated with the event;   providing a list of benefits that is associated with referrals for the event;   providing referral targets corresponding to individual benefits from the list of benefits;   transmitting the referral targets to a plurality of remote computing devices that are associated with a plurality of users;   programmatically generating a plurality of presentations regarding the event, specifying lists of benefits and multiple combinations of particular presentations, time frames for the presentations, and media platforms on which the particular presentations are to be deployed;   deploying the plurality of presentations;   receiving, from the plurality of remote computing devices, feedback that is associated with the transmitted referral targets, wherein the feedback includes referrals made by the plurality of users based on the transmitted referral targets; and   dynamically adjusting at least one presentation of the plurality of presentations, including dynamically adjusting the referral targets, based on the received feedback.   
     
     
         36 . The computer-readable storage medium of  claim 35 , wherein the lists of benefits include multiple different types of benefits. 
     
     
         37 . The computer-readable storage medium of  claim 35 , wherein the lists of benefits include enhanced access to the event. 
     
     
         38 . The computer-readable storage medium of  claim 35 , the actions further comprising:
 transmitting, to at least one remote computing device of the plurality of remote computing devices, a link for electronically sharing a presentation relating to the event with others   
     
     
         39 . The computer-readable storage medium of  claim 35 , wherein dynamically adjusting the referral targets includes using machine learning to provide different referral targets to different users. 
     
     
         40 . The computer-readable storage medium of  claim 35 , the actions further comprising:
 receiving, from at least one remote computing device of the plurality of remote computing devices, an indication of a referral made in response to the plurality of presentations.