Systems and methods to select targeted advertising

Abstract

Systems and methods to select targeted advertising for display are disclosed. Example systems disclosed herein are to determine an opportunity metric for a first product based on a first quantity of the first product determined to be purchased by a first household during a first period of time and a second quantity of the first product expected to be purchased by the first household during the first period of time. Disclosed example systems are also to select, based on at least the opportunity metric, a first advertisement associated with the first product to deliver to the media device, and transmit the first advertisement to the address of the media device.

What is claimed is: 
     
         1 . An apparatus comprising:
 at least one memory;   instructions in the apparatus; and   processor circuitry to execute the instructions to at least:
 access an address of a media device associated with a first household; 
 determine, based on first purchase activity data associated with the first household, a first quantity of a first product purchased by the first household during a first period of time; 
 determine, based on second purchase activity data associated with a plurality of consumers included in a consumer segment associated with the first household, a second quantity of the first product expected to be purchased by the first household during the first period of time; 
 determine an opportunity metric for the first product based on the first quantity of the first product purchased by the first household during the first period of time and the second quantity of the first product expected to be purchased by the first household during the first period of time; 
 select, based on at least the opportunity metric, a first advertisement associated with the first product to deliver to the media device; and 
 transmit the first advertisement to the address of the media device. 
   
     
     
         2 . The apparatus of  claim 1 , wherein the media device corresponds to a set top box, and the address corresponds to at least one a media access control address or an Internet protocol address. 
     
     
         3 . The apparatus of  claim 1 , wherein the processor circuitry is to determine the consumer segment associated with the first household based on demographic data obtained for the first household. 
     
     
         4 . The apparatus of  claim 1 , wherein the processor circuitry is to determine the opportunity metric based on a difference between the second quantity and the first quantity. 
     
     
         5 . The apparatus of  claim 1 , wherein the first purchase activity data is reported from a logging device that is to log product purchase activity at the first household, the opportunity metric is a first opportunity metric, and the processor circuitry is to:
 access point-of-sale data to identify a second product associated with the first product; and   determine a second opportunity metric for the second product to be purchased by the first household, the second opportunity metric to be determined based on the first purchase activity data reported from the logging device and the second purchase activity data associated with the plurality of consumers included in the consumer segment.   
     
     
         6 . The apparatus of  claim 1 , wherein the processor circuitry is to determine a saturation metric for the first advertisement, the saturation metric associated with the first household, the saturation metric to be determined based on detection of identification codes embedded in prior transmissions of the first advertisement to the media device. 
     
     
         7 . The apparatus of  claim 6 , wherein to select the first advertisement, the processor circuitry is to:
 determine the saturation metric based on a number of the prior transmissions of the first advertisement received by the media device;   adjust the opportunity metric based on the saturation metric to determine an effectiveness metric for the first advertisement; and   select the first advertisement when the effectiveness metric satisfies a threshold.   
     
     
         8 . The apparatus of  claim 7 , wherein to determine the effectiveness metric, the processor circuitry is to subtract the saturation metric from the opportunity metric. 
     
     
         9 . At least one storage device or storage disk comprising computer readable instructions that, when executed, cause at least one processor to at least:
 access an address of a media device associated with a first household;   determine, based on first purchase activity data associated with the first household, a first quantity of a first product purchased by the first household during a first period of time;   determine, based on second purchase activity data associated with a plurality of consumers included in a consumer segment associated with the first household, a second quantity of the first product expected to be purchased by the first household during the first period of time;   determine an opportunity metric for the first product based on the first quantity of the first product purchased by the first household during the first period of time and the second quantity of the first product expected to be purchased by the first household during the first period of time;   select, based on at least the opportunity metric, a first advertisement associated with the first product to deliver to the media device; and   transmit the first advertisement to the address of the media device.   
     
     
         10 . The at least one storage device or storage disk of  claim 9 , wherein the media device corresponds to a set top box, and the address corresponds to at least one a media access control address or an Internet protocol address. 
     
     
         11 . The at least one storage device or storage disk of  claim 9 , wherein the instructions cause the at least one processor to determine the consumer segment associated with the first household based on demographic data obtained for the first household. 
     
     
         12 . The at least one storage device or storage disk of  claim 9 , wherein the instructions cause the at least one processor to determine the opportunity metric based on a difference between the second quantity and the first quantity. 
     
     
         13 . The at least one storage device or storage disk of  claim 9 , wherein the first purchase activity data is reported from a logging device that is to log product purchase activity at the first household, the opportunity metric is a first opportunity metric, and the instructions cause the at least one processor to:
 access point-of-sale data to identify a second product associated with the first product; and   determine a second opportunity metric for the second product to be purchased by the first household, the second opportunity metric to be determined based on the first purchase activity data reported from the logging device and the second purchase activity data associated with the plurality of consumers included in the consumer segment.   
     
     
         14 . The at least one storage device or storage disk of  claim 9 , wherein the instructions cause the at least one processor to determine a saturation metric for the first advertisement, the saturation metric associated with the first household, the saturation metric to be determined based on detection of identification codes embedded in prior transmissions of the first advertisement to the media device. 
     
     
         15 . The at least one storage device or storage disk of  claim 14 , wherein the instructions cause the at least one processor to select the first advertisement by:
 determining the saturation metric based on a number of the prior transmissions of the first advertisement received by the media device;   adjusting the opportunity metric based on the saturation metric to determine an effectiveness metric for the first advertisement; and   selecting the first advertisement when the effectiveness metric satisfies a threshold.   
     
     
         16 . The at least one storage device or storage disk of  claim 15 , wherein the instructions cause the at least one processor to subtract the saturation metric from the opportunity metric to determine the effectiveness metric. 
     
     
         17 . A method comprising:
 accessing an address of a media device associated with a first household;   determining, by executing an instruction with at least one processor, a first quantity of a first product purchased by the first household during a first period of time, the first quantity determined based on first purchase activity data associated with the first household;   determining, by executing an instruction with the at least one processor, a second quantity of the first product expected to be purchased by the first household during the first period of time, the second quantity determined based on second purchase activity data associated with a plurality of consumers included in a consumer segment associated with the first household ;   determining, by executing an instruction with the at least one processor, an opportunity metric for the first product based on the first quantity of the first product purchased by the first household during the first period of time and the second quantity of the first product expected to be purchased by the first household during the first period of time;   selecting, by executing an instruction with the at least one processor, a first advertisement associated with the first product to deliver to the media device, the selecting based on at least the opportunity metric; and   transmitting the first advertisement to the address of the media device.   
     
     
         18 . The method of  claim 17 , wherein the media device corresponds to a set top box, and the address corresponds to at least one a media access control address or an Internet protocol address. 
     
     
         19 . The method of  claim 17 , further including determining a saturation metric for the first advertisement, the saturation metric associated with the first household, the saturation metric determined based on detection of identification codes embedded in prior transmissions of the first advertisement to the media device. 
     
     
         20 . The method of  claim 19 , wherein the selecting of the first advertisement includes:
 determining the saturation metric based on a number of the prior transmissions of the first advertisement received by the media device;   subtracting the saturation metric from the opportunity metric to determine an effectiveness metric for the first advertisement; and   selecting the first advertisement when the effectiveness metric satisfies a threshold.