Methods and apparatus to perform consumer surveys

Abstract

Methods and apparatus to conduct surveys are disclosed. An example apparatus includes processor circuitry to determine a number of exposures to at least one of an advertisement or a product based on feedback from at least one of a microphone or a radio frequency (RF) sensor of a portable device. The processor circuitry further to retrieve a survey question based on the number of exposures satisfying a rule; identify a recall time when the survey question is to be presented, the recall time corresponding to a duration after satisfaction of the rule; and offer, at the recall time, the survey question related to the at least one of the advertisement or the product via the portable device.

What is claimed is: 
     
         1 . An apparatus, comprising:
 at least one memory;   instructions; and   processor circuitry to execute the instructions to:
 determine a number of exposures to at least one of an advertisement or a product based on feedback from at least one of a microphone or a radio frequency (RF) sensor of a portable device, the microphone to detect audio from first media associated with the at least one of the advertisement or the product, the RF sensor to detect an RF signal from an RF broadcast device adjacent second media associated with the at least one of the advertisement or the product, ones of the exposures corresponding to respective ones of the first and second media; 
 retrieve a survey question based on the number of exposures satisfying a rule, the rule to control selection of the survey question; 
 identify a recall time when the survey question is to be presented, the recall time corresponding to a duration after satisfaction of the rule; and 
 offer, at the recall time, the survey question related to the at least one of the advertisement or the product via the portable device. 
   
     
     
         2 . The apparatus of  claim 1 , wherein the second media is distinct from and located apart from the first media. 
     
     
         3 . The apparatus of  claim 1 , wherein the recall time is to be after conclusion of exposure to the first media and the second media. 
     
     
         4 . The apparatus of  claim 1 , wherein the rule is a first rule, and the processor circuitry is to:
 track human activity;   generate a predicted schedule based on the human activity; and   identify the recall time to present the survey question by evaluating the predicted schedule against a second rule.   
     
     
         5 . The apparatus of  claim 4 , wherein the processor circuitry is to:
 track location information; and   generate the predicted schedule based on the location information.   
     
     
         6 . The apparatus of  claim 1 , wherein the portable device is a first portable device, the processor circuitry to cause a response to the survey question to be provided to a second portable device. 
     
     
         7 . The apparatus of  claim 1 , wherein the number of exposures is a first number of exposures, the at least one of the advertisement or the product is at least one of a first advertisement or a first product, the rule to include the first number of exposures to the at least one of the first advertisement or the first product satisfying a first threshold number of times and a second number of exposures to at least one of a second advertisement or a second product satisfying a second threshold number of times, the second advertisement being different than the first advertisement, and the second product being different than the first product. 
     
     
         8 . A hardware storage device comprising machine readable instructions that, when executed, cause processor circuitry to at least:
 determine a number of exposures to at least one of an advertisement or a product based on feedback from at least one of a microphone or a radio frequency (RF) sensor of a portable device, the microphone to detect audio from first media associated with the at least one of the advertisement or the product, the RF sensor to detect an RF signal from an RF broadcast device adjacent second media associated with the at least one of the advertisement or the product, ones of the exposures corresponding to respective ones of the first and second media;   retrieve a survey question based on the number of exposures satisfying a rule, the rule to control selection of the survey question;   identify a recall time when the survey question is to be presented, the recall time corresponding to a duration after satisfaction of the rule; and   offer, at the recall time, the survey question related to the at least one of the advertisement or the product via the portable device.   
     
     
         9 . The hardware storage device of  claim 8 , wherein the second media is distinct from and located apart from the first media. 
     
     
         10 . The hardware storage device of  claim 8 , wherein the recall time is to be after conclusion of exposure to the first media and the second media. 
     
     
         11 . The hardware storage device of  claim 8 , wherein the rule is a first rule, and the instructions cause the processor circuitry to:
 track human activity;   generate a predicted schedule based on the human activity; and   identify the recall time to present the survey question by evaluating the predicted schedule against a second rule.   
     
     
         12 . The hardware storage device of  claim 11 , wherein the instructions cause the processor circuitry to:
 track location information; and   generate the predicted schedule based on the location information.   
     
     
         13 . The hardware storage device of  claim 8 , wherein the portable device is a first portable device, the instructions to cause the processor circuitry to cause a response to the survey question to be provided to a second portable device. 
     
     
         14 . The hardware storage device of  claim 8 , wherein the number of exposures is a first number of exposures, the at least one of the advertisement or the product is at least one of a first advertisement or a first product, the rule to include the first number of exposures to the at least one of the first advertisement or the first product satisfying a first threshold number of times and a second number of exposures to at least one of a second advertisement or a second product satisfying a second threshold number of times, the second advertisement being different than the first advertisement, and the second product being different than the first product. 
     
     
         15 . A method, comprising:
 determining a number of exposures to at least one of an advertisement or a product based on feedback from at least one of a microphone or a radio frequency (RF) sensor of a portable device, the microphone to detect audio from first media associated with the at least one of the advertisement or the product, the RF sensor to detect an RF signal from an RF broadcast device adjacent second media associated with the at least one of the advertisement or the product, ones of the exposures corresponding to respective ones of the first and second media;   retrieving a survey question based on the number of exposures satisfying a rule, the rule to control selection of the survey question;   identifying, by executing instructions with a processor, a recall time when the survey question is to be presented, the recall time corresponding to a duration after satisfaction of the rule; and   offer, at the recall time, the survey question related to the at least one of the advertisement or the product via the portable device.   
     
     
         16 . The method of  claim 15 , wherein the second media is distinct from and located apart from the first media. 
     
     
         17 . The method of  claim 15 , wherein the recall time is to be after conclusion of exposure to the first media and the second media. 
     
     
         18 . The method of  claim 15 , wherein the rule is a first rule, the method further including:
 tracking human activity;   generating a predicted schedule based on the human activity; and   identifying the recall time to present the survey question by evaluating the predicted schedule against a second rule.   
     
     
         19 . The method of  claim 15 , wherein the portable device is a first portable device, the method further including causing a response to the survey question to be provided to a second portable device. 
     
     
         20 . The method of  claim 15 , wherein the number of exposures is a first number of exposures, the at least one of the advertisement or the product is at least one of a first advertisement or a first product, the rule to include the first number of exposures to the at least one of the first advertisement or the first product satisfying a first threshold number of times and a second number of exposures to at least one of a second advertisement or a second product satisfying a second threshold number of times, the second advertisement being different than the first advertisement, and the second product being different than the first product.