Content output system, terminal device, content output method, and recording medium

Abstract

There is provided a content output system, a terminal device, a content output method, and a recording medium which can increase accuracy in measurement of a degree of attention to content. A content output system including a communication unit which receives a signal from a surrounding user device, an output unit which outputs content, and a control unit which determines, on the basis of user state data indicating a state of a user corresponding to a user device, which is included in a broadcast signal from the user device, that the user corresponding to the user device is paying attention to content output by the output unit when a radio wave intensity of the received signal is equal to or higher than a predetermined value.

1 . A content output system, comprising:
 an output unit configured to output content; and   circuitry configured to:
 receive, via wireless communication, a broadcast signal from a user device, wherein the received broadcast signal includes user state data that indicates a state of a user corresponding to the user device; and 
 determine that the user corresponding to the user device is paying attention to the content based on:
 the user state data, and 
 the received broadcast signal that has a radio wave intensity one of higher than or equal to a first threshold value. 
 
   
     
     
         2 . The content output system according to  claim 1 , wherein
 the user state data includes an acceleration value associated with the user device, and   the circuitry is further configured to:
 determine that a magnitude of the acceleration value is lower than a second threshold value; 
 determine that the user corresponding to the user device is in a stopped state in a vicinity of the content output system based on the determination that the magnitude of the acceleration value is lower than the second threshold value; and 
 determine that the user corresponding to the user device is paying attention to the content based on the determination that the user device is in the stopped state in the vicinity of the content output system. 
   
     
     
         3 . The content output system according to  claim 1 , wherein the broadcast signal corresponds to one of a probe request or an advertising packet. 
     
     
         4 . The content output system according to  claim 1 , wherein the circuitry is further configured to:
 acquire a received signal strength indicator (RSSI) from the received broadcast signal; and   determine that the user device is in a stopped state in a vicinity of the content output system based on the acquired RSSI.   
     
     
         5 . The content output system according to  claim 1 , wherein the circuitry is further configured to:
 determine a change of the radio wave intensity of the received broadcast signal; and   determine that the user device is in a stopped state in a vicinity of the content output system based on the change of the radio wave intensity of the received broadcast signal.   
     
     
         6 . The content output system according to  claim 1 , wherein the circuitry is further configured to control change of the content based on the determination that the user corresponding to the user device is paying attention to the content. 
     
     
         7 . The content output system according to  claim 6 , wherein the circuitry is further configured to control switch of the content to a long version of the content based on the determination that the user corresponding to the user device is paying attention to the content. 
     
     
         8 . The content output system according to  claim 6 , wherein the circuitry is further configured to:
 detect a same group ID from a plurality of signals of a plurality of user devices; and   control switch of the content to specific content for a group of the plurality of user devices based on the detection of the same group ID.   
     
     
         9 . The content output system according to  claim 1 , wherein
 the user state data includes heartbeat information of the user; and   the circuitry is further configured to determine that the user is paying attention to the content at a time at which the heartbeat information of the user is highest.   
     
     
         10 . The content output system according to  claim 1 , wherein the circuitry is further configured to control display of the content with a detailed description of the content based on the determination that the user is paying attention to the content. 
     
     
         11 . The content output system according to  claim 1 , wherein the circuitry is further configured to:
 control display of the content with a detailed description of the content based on the determination that the user is paying attention to the content;   acquire language information from the received broadcast signal, wherein
 the language information is acquired based on the determination that the user is paying attention to the content, and 
 the language information indicates a language of the user; 
   superimpose subtitles of the content in the language of the user, wherein the subtitles are superimposed on the displayed content; and   output voice associated with the content in the language of the user.   
     
     
         12 . The content output system according to  claim 1 , wherein
 the circuitry is further configured to control transmission of a coupon that is valid at a time of a purchase of the content, and   the transmission of the coupon is controlled based on the determination that the user is paying attention to the content.   
     
     
         13 . A method, comprising:
 outputting content;   receiving, via wireless communication, a broadcast signal from a user device, wherein the received broadcast signal includes user state data that indicates a state of a user corresponding to the user device; and   determining that the user corresponding to the user device is paying attention to the content based on:
 the user state data, and 
 the received broadcast signal that has a radio wave intensity one of higher than or equal to a first threshold value. 
   
     
     
         14 . The method according to  claim 13 , further comprising:
 determining that a magnitude of an acceleration value included in the user state data is lower than a second threshold value;   determining that the user corresponding to the user device is in a stopped state based on the determination that the magnitude of the acceleration value is lower than the second threshold value; and   determining that the user corresponding to the user device is paying attention to the content based on the determination that the user device is in the stopped state.   
     
     
         15 . The method according to  claim 13 , wherein the broadcast signal corresponds to one of a probe request or an advertising packet. 
     
     
         16 . The method according to  claim 13 , further comprising:
 determining a change of the radio wave intensity of the received broadcast signal; and   determining that the user device is in a stopped state based on the change of the radio wave intensity of the received broadcast signal.   
     
     
         17 . A non-transitory computer-readable medium having stored thereon, computer-executable instructions which, when executed by a computer, cause the computer to execute operations, the operations comprising:
 outputting content;   receiving, via wireless communication, a broadcast signal from a user device, wherein the received broadcast signal includes user state data that indicates a state of a user corresponding to the user device; and   determining that the user corresponding to the user device is paying attention to the content based on:
 the user state data, and 
 the received broadcast signal that has a radio wave intensity one of higher than or equal to a threshold value.