Apparatus and method for using connected vehicles as an advertisement platform

Abstract

By way of example, a method for carrying out an advertisement by a connected vehicle is provide for a specific event. Initially, information on the specific event that is to be carried out by the connected vehicle is received, and in response to receiving the information on the specific event, a request is sent by the connected vehicle to participate in the specific event. Then, driving route guidance to a starting location for the specific event is received and also received is the driving order of a plurality of connected vehicles that are going to participate in a parade proceeding for the specific event.

What is claimed is: 
     
         1 . A method for carrying out an advertisement by a connected vehicle for a specific event, the method comprising:
 receiving information on the specific event that is to be carried out by a plurality of connected vehicles;   in response to receiving the information on the specific event, sending a request to participate in the specific event;   receiving driving route guidance to a starting location for the specific event; and   receiving driving order of the plurality of connected vehicles that are going to participate in a parade procession for the specific event.   
     
     
         2 . The method of  claim 1 , wherein the specific event comprises an advertisement event. 
     
     
         3 . The method of  claim 1 , further comprising:
 receiving one or more advertisements for reproduction by the connected vehicle; and   reproducing the one or more advertisements via external displays and/or speakers of the connected vehicle.   
     
     
         4 . The method of  claim 1 , wherein the driving route guidance includes real-time traffic density information in an area in which the specific event is to be carried out. 
     
     
         5 . The method of  claim 1 , wherein the real-time traffic density information comprises real-time vehicle density information or real-time people density information. 
     
     
         6 . The method of  claim 1 , wherein the starting location for the specific event comprises a location with a lowest real-time traffic or people density in the area in which the specific event is to be carried out. 
     
     
         7 . The method of  claim 4 , wherein the driving route guidance further includes at least one of: driving speed information, lane information, and driving route information. 
     
     
         8 . The method of  claim 1 , wherein the driving order of the plurality of connected vehicles is determined according to an expected arrival order or waiting order of the connected vehicles at the starting location of the specific event in the area, based on the real-time location information of the plurality of connected vehicles. 
     
     
         9 . The method of  claim 1 , wherein the driving order of the plurality of connected vehicles is provided through at least one of: an external display or an external speaker of each connected vehicle. 
     
     
         10 . The method of  claim 1 , wherein the driving order of the plurality of connected vehicles is determined based on at least one of: a vehicle type, a vehicle color, or identification of a preceding vehicle for the specific event. 
     
     
         11 . The method of  claim 1 , wherein the specific event comprises an advertisement event, a mission advertisement, a cluster advertisement, or an individual advertisement.