Dynamic determination of localization source for web site content

Abstract

Method and system for localizing an element present in a piece of content having a plurality of elements. A cost of localizing an element with respect to each of one or more localization sources is first computed. At least one criterion based on which a localization source for localizing the element is to be determined is obtained. A localization source for to the element is then selected based on an assessment with respect to the at least one criterion. The element of the content is then localized using the selected localization source.

We claim: 
     
         1 . A method implemented on a compute having at least one processor, storage, and communication platform for localizing a webpage having plurality of elements, comprising the steps of:
 with respect to each of the plurality of elements;   determining one of one or more categories into which the element is classified,   selecting an initial localization source from a plurality of localization sources to localize the element based on known metrics characterizing the category,   replacing the element on the webpage using an initial localized element generated by localizing the element using the initial localization source,   monitoring the activities of visitors to the webpage directed at the initial localized element:   determining an updated localization source for the initial localized element based on the monitored activities; and   replacing the initial localized element on the webpage with an updated localized element generated by localizing the element with the updated localization source.   
     
     
         2 . The method of  claim 1 , wherein
 each of the one or more categories comprises at least one piece of content; and   each piece of content in each category comprises one or more content elements.   
     
     
         3 . The method of  claim 2 , wherein content in the one or more categories including at least one of:
 an article on a certain topic;   textual information about a product, wherein the textual information includes at least one of a product description, a listing price, and a detailed specification of the product; and   pictorial information.   
     
     
         4 . The method of  claim 1 , wherein the plurality of localization sources comprise at least one of: a copy editing, a professional translation, a crowd translation, a human-edited machine translation, and a machine translation. 
     
     
         5 . The method of  claim 1 , wherein the step of selecting comprises:
 estimating an initial value for the element in the category using the known metrics characterizing the category; and   determining the initial localization source for the category based on the initial value and costs associated with the respective plurality of localization sources.   
     
     
         6 . The method of  claim 5 , wherein the step of determining the updated localization source comprises:
 updating the initial value of the initial localized element based on one or more measures computed based on the monitored activities to generate an updated value; and   selecting the updated localization source for the initial localized element based on the updated value when a certain criterion is met.   
     
     
         7 . Machine readable and non-transitory medium having information recorded thereon for localizing a webpage having plurality of elements, wherein the information, when read by the machine, causes the machine to perform the following steps:
 with respect to each of the plurality of elements,   determining one of one or more categories into which the element is classified,   selecting an initial localization source from a plurality of localization sources to localize the element based on known metrics characterizing the category,   replacing the element on the webpage using an initial localized element generated by localizing the element using the initial localization source,   monitoring the activities of visitors to the webpage directed at the initial localized element;   determining an updated localization source for the initial localized element based on the monitored activities; and   replacing the initial localized element on the webpage with an updated localized element generated by localizing the element with the updated localization source.   
     
     
         8 . The medium of  claim 7 , wherein
 each of the one or more categories comprises at least one piece of content; and   each piece of content in each category comprises one or more content elements.   
     
     
         9 . The medium of  claim 8 , wherein content in the one or more categories includes at least one of:
 an article on a certain topic;   textual information about a product, wherein the textual information includes at least one of a product description, a listing price, and a detailed specification of the product; and   pictorial information.   
     
     
         10 . The medium of  claim 7 , wherein the plurality of localization sources comprise at least one of: a copy editing, a professional translation, a crowd translation, a human-edited machine translation, and a machine translation. 
     
     
         11 . The medium of  claim 7 , wherein the step of selecting comprises:
 estimating an initial value for the element in the category using the known metrics characterizing the category; and   determining the initial localization source for the category based on the initial value and costs associated with the respective plurality of localization sources.   
     
     
         12 . The medium of  claim 11 , wherein the step of determining the updated localization source comprises:
 updating the initial value of the initial localized element based on one or more measures computed based on the monitored activities to generate an updated value; and   selecting the updated localization source for the initial localized element based on the updated value when a certain criterion is met.