System and method for controlling an electronic device embedded in a package of a consumer product

Abstract

A system and a method for controlling an electronic device embedded in a package of a consumer product are disclosed. In one aspect, the consumer product packaging includes a bottle for a beverage, a memory, a receiver and a circuit. The memory stores an action to be performed in response to an input. The receiver receives the input indicative of movement of the bottle. The circuit retrieves the action stored in memory upon receipt of the input and command an electronic communication module to perform the action at a particular time or in a particular sequence.

1 - 20 . (canceled) 
     
     
         21 . A method providing a presentation by electronic devices embedded in packaging of products, the method comprising:
 receiving, by each of a plurality of electronic devices, a data item of a plurality of data items that are part of a presentation, each of the plurality of electronic devices embedded in packaging of a respective plurality of products;   storing, by each of the plurality of receiving electronic device embedded in the packaging, the respective data item in a non-transitory computer readable medium of the electronic device;   in response to receiving an input at each of the plurality of electronic devices, retrieving by each of the plurality of electronic devices the respective data item from the non-transitory computer readable medium memory; and   providing a synchronized presentation by the plurality of electronic devices, where each the electronic devices are configured to provide a portion of the synchronized presentation using information in its respective retrieved data item.   
     
     
         22 . The method of  claim 21 , wherein providing the presentation comprises providing the presentation on a display of at least some of the plurality of electronic devices. 
     
     
         23 . The method of  claim 21 , wherein providing the presentation comprises providing the presentation on a speaker of at least some of the plurality of electronic devices. 
     
     
         24 . The method of  claim 21 , wherein providing the presentation comprises providing a synchronized video presentation on the plurality of devices, where each of the plurality of devices provides a portion of the synchronized presentation. 
     
     
         25 . The method of  claim 21 , wherein providing the presentation comprises providing synchronized actions by the plurality of devices. 
     
     
         26 . The method of  claim 25 , wherein the action is to cause a controller of the electronic device to communicate so as to output at least one of: a light, an image, a video, or an audio segment. 
     
     
         27 . The method of  claim 21 , wherein the input received indicates a presence of the another electronic device and comprises a communication from other electronic device. 
     
     
         28 . The method of  claim 27 , wherein the other electronic device comprises a plurality of other electronic devices in proximity of the electronic device. 
     
     
         29 . The method of  claim 21 , wherein the packaging of the consumer product comprises a container of the product. 
     
     
         30 . The method of  claim 21 , wherein the packaging of the consumer product comprises a bottle. 
     
     
         31 . An electronic device for providing a presentation incorporated in packaging of a product, the electronic device comprising:
 a non-transitory computer readable medium configured to store at least one data item, the at least one data item indicative of at least one action to be output by the electronic device, wherein the at least one data item is a portion of a synchronized presentation;   an input component configured to receive an input communicated from another electronic device;   an output component; and   a controller coupled to the input component and coupled to the output component, the controller configured to
 in response to receiving the input, retrieve the data item from the computer readable medium; and 
 provide a portion of the synchronized presentation based on the data item. 
   
     
     
         32 . The electronic device of  claim 31 , wherein the controller is configured to control the output component to provide light as part or the synchronized presentation. 
     
     
         33 . The electronic device of  claim 31 , wherein the controller is configured to control the output component to provide a video as part or the synchronized presentation. 
     
     
         34 . The electronic device of  claim 31 , further comprising a display coupled to the controller, and wherein the controller is further configured to provide at least a portion of the synchronized presentation on the display. 
     
     
         35 . The electronic device of  claim 34 , wherein the synchronized presentation includes a video.