Systems and methods for efficient promotion experimentation for load to card

Abstract

Systems and methods for the efficient generation and testing of promotions within a load to card environment are provided. A load-to-card abstraction layer collects store, user and offer data. The test promotions are then generated to span a design space of an offer. The user base is segmented and the test promotions are applied. The promotions include an offer, and the ability to load the offer for later redemption (load-to-card). Redemption and load rates are measured, and can be used individually, or in combination, to gauge consumer engagement with the promotion. Promotions with low consumer engagement may be discontinued, until only optimally performing promotions are remaining.

1 . A computer implemented method for trimming test promotions using consumer engagement comprising:
 collecting store, promotion and user data from at least one specific retailer;   segmenting the users based upon at least one attribute, wherein the at least one attribute is modeled using purchasing history in the user data; and   tailoring at least one promotion to each segment in response to the at least one attribute, wherein the tailoring includes only offering products to the user that are aligned with the attribute and disqualifying products that are antithetical to the attribute.   
     
     
         2 - 20 . (canceled) 
     
     
         21 . The method of  claim 1 , further comprising presenting the at least one promotion to each segment. 
     
     
         22 . The method of  claim 21 , wherein the presenting is done simultaneously across all segments. 
     
     
         23 . The method of  claim 21 , further comprising receiving load to card data from each retailer for each of the presented promotions. 
     
     
         24 . The method of  claim 23 , further comprising terminating any promotions below a first threshold of load to card rate after a first time period, and terminating any promotions below at least one other threshold load to card rate after at least one other time period. 
     
     
         25 . The method of  claim 24 , wherein the first time period and the at least one other time period results in promotions with the lowest load to card rates being terminated first. 
     
     
         26 . The method of  claim 25 , wherein the terminating results in only the most optimal promotions surviving. 
     
     
         27 . The method of  claim 26 , further comprising measuring a rate of promotion redemption. 
     
     
         28 . The method of  claim 27 , wherein a combination of the rate of load to card and the rate of offer redemption is used to calculate the consumer engagement. 
     
     
         29 . The method of  claim 1 , wherein the users may belong to more than one segment. 
     
     
         30 . A computer program product stored on non-transitory computer memory, which when executed using a computer system performs the steps of:
 collecting store, promotion and user data from at least one specific retailer;   segmenting the users based upon at least one attribute, wherein the at least one attribute is modeled using purchasing history in the user data; and   tailoring at least one promotion to each segment in response to the at least one attribute, wherein the tailoring includes only offering products to the user that are aligned with the attribute and disqualifying products that are antithetical to the attribute.   
     
     
         31 . The computer program product of  claim 30 , wherein the executing on the computer system further performs the steps of presenting the at least one promotion to each segment. 
     
     
         32 . The computer program product of  claim 31 , wherein the presenting is done simultaneously across all segments. 
     
     
         33 . The computer program product of  claim 31 , wherein the executing on the computer system further performs the steps of receiving load to card data from each retailer for each of the presented promotions. 
     
     
         34 . The computer program product of  claim 33 , wherein the executing on the computer system further performs the steps of terminating any promotions below a first threshold of load to card rate after a first time period, and terminating any promotions below at least one other threshold load to card rate after at least one other time period. 
     
     
         35 . The computer program product of  claim 34 , wherein the first time period and the at least one other time period results in promotions with the lowest load to card rates being terminated first. 
     
     
         36 . The computer program product of  claim 35 , wherein the terminating results in only the most optimal promotions surviving. 
     
     
         37 . The computer program product of  claim 36 , wherein the executing on the computer system further performs the steps of measuring a rate of promotion redemption. 
     
     
         38 . The computer program product of  claim 37 , wherein a combination of the rate of load to card and the rate of offer redemption is used to calculate the consumer engagement. 
     
     
         39 . The computer program product of  claim 30 , wherein the users may belong to more than one segment.