Methods and apparatus for providing context aware personalized in-store customer experience

Abstract

The disclosed subject matter relates to a system and method for personalizing customer experience at a retailer's physical location in order to increase sales and customer satisfaction. The personalization is based upon classification of customer's online interaction with the retailer. Upon detecting the customer's presence at the retailer's physical location, data of the customer's online interactions is retrieved and classified based on the type of online interactions and temporal characteristics. Push content is transmitted to the customer, the push content being based upon at least the classification and data associated with retailer's physical location.

What is claimed is: 
     
         1 . A system for personalizing customer experience at a retailer's physical location based upon classification of prior online interaction with the retailer, comprising:
 a customer location beacon;   a mobile device associated with the customer;   a database;   a communication system;   a computing device operably connected to the database, customer location beacon and the communication system, the computing device configured to:   receive a notification of the customer's presence at the retailer's physical location from the customer location beacon,   access the database for the customer's online interactions with or available to the retailer;   classify the customer's online interactions into one of a plurality of classifications;   access the database for retailer information associated with the physical location;   select push content based upon at least the classification and the retailer information; and transmit the selected push content to the mobile device.   
     
     
         2 . The system of  claim 1 , wherein the computing device is further configure to determine whether there are online interactions by the customer are within a predetermined amount of time prior to the customer's present at the physical location as a basis to classify the customer's online interactions. 
     
     
         3 . The system of  claim 2 , wherein the online interactions are selected from the group consisting of search, add to cart, purchase and views. 
     
     
         4 . The system of  claim 2 , wherein the predetermined amount of time is selected from the group consisting of less than or equal to a week, less than or equal to ten days, and less than or equal to a month. 
     
     
         5 . The system of  claim 1 , wherein the computing device is further configured to determine whether the customer initiated an in-store search for a product to classify the customer's interactions. 
     
     
         6 . The system of  claim 1 , wherein the computing device is further configured to determine if the customer has an online account associated with the retailer to classify the customer's interactions. 
     
     
         7 . The system of  claim 2 , wherein the retailer information comprises information selected from the group consisting of current inventory, product information, inventory layout, promotions, local preferences and sales trends associated with the retailer's physical location. 
     
     
         8 . The system of  claim 2 , wherein the computing device is further configured to select the push content based on an object of the online interactions for a first classification, wherein the push content includes the object of the online interactions. 
     
     
         9 . The system of  claim 2 , wherein the computing device is further configured to select the push content based on an object of the online interactions, wherein the push content includes a product complimentary to the object of the online interactions. 
     
     
         10 . A method of personalizing customer experience at a retailer's physical location based upon classification of customer's online interaction, comprising:
 determining the customer's presence at the retailer's physical location,   accessing data of the customer's online interactions with or available to the retailer;   classifying the customer's online interactions into one of a plurality of classifications;   accessing retailer information associated with the physical location;   selecting push content based upon at least the classification and the retailer information; and transmitting the selected push content to the customer.   
     
     
         11 . The Method of  claim 10 , wherein the step of classifying includes determining there are online interactions by the customer within a predetermine amount of time prior to the customer's present at the physical location. 
     
     
         12 . The method of  claim 11 , wherein the online interactions are selected from the group consisting of search, add to cart, purchase and views. 
     
     
         13 . The method of  claim 11 , wherein the predetermined amount of time is selected from the group consisting of less than or equal to a week, less than or equal to ten days, and less than or equal to a month. 
     
     
         14 . The method of  claim 10 , wherein the step of classifying includes determining the customer initiated an in-store search for a product and selecting the push content based on the object of the in-store search. 
     
     
         15 . The method of  claim 10 , wherein the step of classifying includes determining the customer has an online account associated with the retailer and selecting the push content based on the retailer information. 
     
     
         16 . The method of  claim 11 , wherein the retailer information comprises information selected from the group consisting of consisting of current inventory, product information, inventory layout, promotions, local preferences and sales trends associated with the retailer's physical location. 
     
     
         17 . The method of  claim 11 , wherein the step of selecting push content is further based on an object of the online interactions. 
     
     
         18 . The method of  claim 17 , wherein the push content includes the object of the online interactions. 
     
     
         19 . The method of  claim 17 , wherein the push content includes a product complimentary to the object of the online interactions. 
     
     
         20 . A non-transitory computer readable medium having instructions stored thereon, wherein the instructions, when executed by at least one processor, cause a device to perform operations comprising:
 determining the customer's presence at the retailer's physical location;   accessing data of the customer's online interactions with or available to the retailer;   classifying the customer's online interactions into one of a plurality of classifications;   accessing retailer information associated with the physical location;   selecting push content based upon at least the classification and the retailer information; and transmit the selected push content to the customer;   wherein the selection of the push content is based on the object of the customer's online interaction in a first classification, the selection of push content is based on features from the retailer information in a second classification and the selection of push content is based on the object of an in-store search in a third classification.