Real Time Item Listing Modification

Abstract

Real time item listing modification is described. A listing modification system receives, via a real time communication protocol from a client device, user interaction data that describes an item listing of a network-based commerce system currently being accessed at the client device. The user interaction data further describes an identity of a user of the client device and a mariner in which the user of the client device interacts with the item listing. A modification user interface is generated for output at a different computing device and configured to present the user interaction data together with controls that are selectable to cause modification of the item listing output to the client device. The modified item listing is selectively output to only the client device, such that other computing devices simultaneously accessing the item listing are not updated to display the modified item listing.

What is claimed is: 
     
         1 . A method comprising:
 receiving, by a computing device, user interaction data from a client device describing a user interacting with an item listing of a virtual marketplace during a browsing session at the client device;   displaying, by the computing device, a user interface that includes information describing the user interacting with the item listing and presents a plurality of options, each of the plurality of options being selectable to dynamically modify the item listing as displayed at the client device during the browsing session;   receiving, by the computing device, input selecting one of the plurality of options; and   dynamically modifying, by the computing device, the item listing during the browsing session based on the selected one of the plurality of options.   
     
     
         2 . The method of  claim 1 , wherein the plurality of options include an option to change at least one of a price, a title, or a shipping option for the item listing. 
     
     
         3 . The method of  claim 1 , wherein the user interaction data is received from the client device via a real time communication protocol. 
     
     
         4 . The method as described in  claim 1 , wherein the information describing the user interacting with the item listing comprises at least one timestamp indicating when the user interacts with the item listing. 
     
     
         5 . The method as described in  claim 1 , wherein the plurality of options include an option to visually emphasize an alternative purchase mechanism for a subject of the item listing. 
     
     
         6 . The method as described in  claim 1 , wherein the plurality of options include an option to modify the item listing using a different image for the item. 
     
     
         7 . The method as described in  claim 1 , wherein the plurality of options include an option to display a video in the item listing. 
     
     
         8 . A computer-readable storage medium storing instructions that are executable by a processing device to perform operations comprising:
 receiving user interaction data from a client device describing a user interacting with an item listing of a virtual marketplace during a browsing session at the client device;   displaying a user interface at a computing device that is different from the client device, the user interface including information describing the user interacting with the item listing and presents a plurality of options, each of the plurality of options being selectable to dynamically modify the item listing as displayed at the client device during the browsing session;   receiving input selecting one of the plurality of options at the computing device; and   dynamically modifying the item listing displayed at the client device during the browsing session based on the selected one of the plurality of options.   
     
     
         9 . The computer-readable storage medium of  claim 8 , wherein the plurality of options include an option to change at least one of a price, a title, or a shipping option for the item listing. 
     
     
         10 . The computer-readable storage medium of  claim 8 , wherein the user interaction data is received from the client device via a real time communication protocol. 
     
     
         11 . The computer-readable storage medium of  claim 8 , wherein the information describing the user interacting with the item listing comprises at least one timestamp indicating when the user interacts with the item listing. 
     
     
         12 . The computer-readable storage medium of  claim 8 , wherein the plurality of options include an option to visually emphasize an alternative purchase mechanism for a subject of the item listing. 
     
     
         13 . The computer-readable storage medium of  claim 8 , wherein the plurality of options include an option to modify the item listing using a different image for the item. 
     
     
         14 . The computer-readable storage medium of  claim 8 , wherein the plurality of options include an option to display a video in the item listing. 
     
     
         15 . A system comprising:
 one or more processors; and   a computer-readable storage medium storing instructions that are executable by the one or more processors to perform operations comprising:
 receiving user interaction data from a client device describing a user interacting with an item listing of a virtual marketplace during a browsing session at the client device; 
 displaying a user interface at a computing device that is different from the client device, the user interface including information describing the user interacting with the item listing and presents a plurality of options, each of the plurality of options being selectable to dynamically modify the item listing as displayed at the client device during the browsing session; 
 receiving input selecting one of the plurality of options at the computing device; and 
 dynamically modifying the item listing displayed at the client device during the browsing session based on the selected one of the plurality of options. 
   
     
     
         16 . The system of  claim 15 , wherein the plurality of options include an option to change at least one of a price, a title, or a shipping option for the item listing. 
     
     
         17 . The system of  claim 15 , wherein the user interaction data is received from the client device via a real time communication protocol. 
     
     
         18 . The system of  claim 15 , wherein the information describing the user interacting with the item listing comprises at least one timestamp indicating when the user interacts with the item listing. 
     
     
         19 . The system of  claim 15 , wherein the plurality of options include an option to visually emphasize an alternative purchase mechanism for a subject of the item listing. 
     
     
         20 . The method as described in  claim 1 , wherein the plurality of options include an option to modify the item listing using a different image for the item and an option to display a video in the item listing.