System and method for advertisement transmission and display

Abstract

The disclosure herein provides systems and methods for a media enhancement system configured to associate a secondary media signal (for example, the secondary media signal can comprise an advertisement) to a primary media signal (for example, a radio broadcast). The disclosure herein additionally provides systems and methods for a media enhancement system that enables the generating, transmitting, displaying, and/or responding to a plurality of associated and/or unassociated secondary media signals, based on a primary media content from a primary media signal, user characteristics (for example, demographic and/or geographic information), and/or third-party preferences (for example, the goals of advertisers). The secondary media signals can be used to enhance the primary media content already being provided to the user on a user device. The secondary media signals can also be used to create psychological associations or relationships with the primary media content already being provided to the user.

1 .- 20 . (canceled) 
     
     
         21 . A system in a vehicle with logic and a user interface for presenting a plurality of media content received from a plurality of media signals, the system comprising:
 a radio communication receiver in the vehicle, the radio communication receiver in the vehicle configured to receive a radio media signal and an associated radio media signal, the radio media signal comprising radio media content, the associated radio media signal comprising a radio content identifier of the radio media content and a radio media signal identifier unique to the radio media signal,   wherein the radio communication receiver is configured to utilize FM radio and RBDS protocols,   wherein the radio media signal is an FM broadcast,   wherein the associated radio media signal includes data integrated in an RBDS stream,   wherein the radio media content includes a song in the radio media signal,   wherein the radio content identifier is a title of the song in the radio media signal, and   wherein the radio media signal identifier includes data identifying a broadcaster of the radio media signal;   a cell phone communication device in the vehicle, the cell phone communication device in the vehicle configured to communicate with a cell phone,   the cell phone communication device in the vehicle further configured to receive a streaming media signal and an associated streaming media signal, the streaming media signal comprising streaming media content, the associated streaming media signal comprising data integral with the streaming media content, wherein the data integral with the streaming media content comprises a streaming content identifier of the streaming media content,   wherein the streaming media content includes a song in the streaming media signal, and   wherein the streaming content identifier includes a title of the song in the streaming media signal;   the cell phone communication device in the vehicle further configured to receive a text message media signal and an associated text message media signal, wherein the text message media signal includes text message media content comprising a text message, and the associated text message media signal comprising a text message signal identifier,   wherein the text message signal identifier includes an identification unique to a source of the text message media signal;   a location system configured to obtain a location signal comprising location media content, the location media content comprising data that enables determination of a location of the vehicle for a location report;   input devices in the vehicle, the input devices in the vehicle comprising a radio sensor configured to detect an instruction to select the radio media signal, a streaming sensor configured to detect an instruction to select the streaming media signal, a location sensor configured to detect an instruction to select the location signal and a text message response sensor configured to detect an instruction to respond to the text message media signal;   output devices in the vehicle, the output devices in the vehicle comprising a speaker and a display;   one or more computer readable storage devices configured to store a plurality of computer executable instructions; and   one or more processors configured to be in communication with the one or more computer readable storage devices to execute the plurality of computer executable instructions in order to cause the system to:
 responsive to an input device of the input devices in the vehicle detecting an input instruction, cause one or more of the output devices in the vehicle to output a primary signal comprising a selected one of the radio media signal, the streaming media signal or the location signal, such that:
 when the input instruction comprises the instruction to select the radio media signal, the song in the radio media signal is presented using the speaker, the title of the song in the radio media signal is presented on the display, and the data identifying the broadcaster of the radio media signal is also presented on the display, 
 when the input instruction comprises the instruction to select the streaming media signal, the song in the streaming media signal is presented using the speaker, and the title of the song in the streaming media signal is presented on the display, and 
 when the input instruction comprises the instruction to select the location signal, the location report is presented on the display; 
 
 responsive to the cell phone communication device in the vehicle receiving the text message media signal and the cell phone communication device in the vehicle detecting an instruction for the output devices in the vehicle to present concurrently on the display at least a portion of the primary signal and a message indicating receipt of the text message, cause the output devices in the vehicle to present concurrently on the display the at least a portion of the primary signal and the message indicating receipt of the text message; and 
 responsive to the at least a portion of the primary signal and the message indicating receipt of the text message being presented concurrently on the display and the text message response sensor detecting the instruction to respond to the text message media signal, cause a response to be sent through the cell phone communication device in the vehicle. 
   
     
     
         22 . The system of  claim 21 , wherein the output devices in the vehicle are configured to present at least a portion of the text message. 
     
     
         23 . The system of  claim 22 , wherein the display is configured with first and second portions, and wherein the first portion is configured to display the at least a portion of the primary signal, and the second portion is configured to display the at least the portion of the text message. 
     
     
         24 . The system of  claim 21 , wherein the display comprises a touchscreen, and wherein the radio sensor, the streaming sensor and the location sensor are actuated by respective different portions of the touchscreen. 
     
     
         25 . The system of  claim 21 , wherein the cell phone communication device in the vehicle is further configured to receive data that enables unique identification of a specific instance of the text message media content for use in the response caused to be sent through the cell phone communication device in the vehicle. 
     
     
         26 . The system of  claim 21 , wherein the one or more processors are further configured to be in communication with the one or more computer readable storage devices to execute the plurality of computer executable instructions in order to cause the system to:
 determine if at least a portion of the text message should be presented on the cell phone or the output devices in the vehicle for safety reasons.   
     
     
         27 . The system of  claim 21 , wherein the one or more processors are further configured to be in communication with the one or more computer readable storage devices to execute the plurality of computer executable instructions in order to cause the system to:
 present at least a portion of the text message on the speaker.   
     
     
         28 . The system of  claim 21 , wherein the text message media content includes an advertisement. 
     
     
         29 . The system of  claim 21 , wherein the display comprises a touchscreen. 
     
     
         30 . The system of  claim 21 , wherein the cell phone communication device in the vehicle is configured to communicate with the cell phone via a wired interface. 
     
     
         31 . The system of  claim 21 , wherein the cell phone communication device in the vehicle is configured to communicate with the cell phone via a wireless protocol. 
     
     
         32 . The system of  claim 21 , wherein the one or more processors are further configured to be in communication with the one or more computer readable storage devices to execute the plurality of computer executable instructions in order to cause the system to:
 concurrently present, on the speaker, at least a portion of the primary signal while at least a portion of the text message is presented on the display.   
     
     
         33 . The system of  claim 21 , wherein the cell phone communication device in the vehicle is further configured to receive a streaming media signal identifier of the streaming media signal, wherein the streaming media signal identifier includes data identifying a source of the streaming media signal, and
 wherein the one or more processors are further configured to be in communication with the one or more computer readable storage devices to execute the plurality of computer executable instructions in order to cause the system to:
 responsive to detection of the instruction to select the streaming media signal, cause presentation of at least a portion of the streaming media signal identifier on the display. 
   
     
     
         34 . The system of  claim 21 , wherein the cell phone communication device is configured to receive the streaming media content through a cellular network. 
     
     
         35 . The system of  claim 34 , wherein the cell phone communication device is also configured to receive data that enables unique identification of a specific instance of a segment of the streaming media content through the cellular network. 
     
     
         36 . The system of  claim 21 , wherein the text message media signal originated as short message service. 
     
     
         37 . The system of  claim 21 , wherein the one or more processors are further configured to be in communication with the one or more computer readable storage devices to execute the plurality of computer executable instructions in order to cause the system to:
 concurrently present, on the speaker, at least a portion of the text message while the at least a portion of the primary signal is presented on the display.