Device, system, method, and computer-readable medium for providing interactive advertising

Abstract

A method, device, system, and computer medium for providing interactive advertising are provided. For example, a device may request an advertisement from a remote server, receive the advertisement, receive a response from a user who is listening and/or watching the advertisement, and transmit the response to the server for further action. The user may input a response by speaking. A server may receive an advertisement request from the device, select an advertisement based on pre-defined one or more criteria, transmit the selected advertisement to the device for play, receive from the device a response to the selected advertisement, and then perform an action corresponding to the received response.

What is claimed: 
     
         1 . A communication device for providing interactive advertising, the device comprising:
 a transmitter that transmits a content-request to a server connected to the device via a network;   a receiver that receives a selected content from the server in response to the content-request;   a player that plays the selected content; and   a voice-receiver that receives the user's spoken response made to the played content,   wherein the transmitter transmits the user's spoken response to the server.