Apparatuses and methods for facilitating an insertion of markers in content

Abstract

Aspects of the subject disclosure may include, for example, applying first data associated with a first content item to a model to generate first classification characteristics, analyzing the first classification characteristics to generate a first marker, wherein the first marker delineates a first location of inventory within the first content item, selecting a first creative to populate a portion of the inventory, and populating, based on the selecting, the portion of the inventory with the first creative. Other embodiments are disclosed.

What is claimed is: 
     
         1 . A device, comprising:
 a processing system including a processor; and   a memory that stores executable instructions that, when executed by the processing system, facilitate a performance of operations, the operations comprising:   obtaining first data corresponding to a first content item;   applying the first data to a model to generate first classification characteristics;   analyzing the first classification characteristics to generate a first marker, wherein the first maker delineates first inventory within the first content item;   selecting a first creative to populate the first inventory, resulting in a first selected creative;   causing the first inventory to be populated with the first selected creative;   subsequent to the causing of the first inventory to be populated with the first selected creative, identifying an error in the first classification characteristics, the first marker, or a combination thereof; and   modifying the mode based on the identifying of the error, resulting in a modified model.   
     
     
         2 . The device of  claim 1 , wherein the operations further comprise:
 obtaining feedback subsequent to the causing of the first inventory to be populated with the first selected creative,   wherein the identifying of the error is based on the feedback.   
     
     
         3 . The device of  claim 1 , wherein the operations further comprise:
 obtaining second data corresponding to a second content item;   applying the second data to the modified model to generate second classification characteristics;   analyzing the second classification characteristics to generate a second marker, wherein the second marker delineates second inventory within the second content item;   selecting a second creative to populate the second inventory, resulting a second selected creative; and   causing the second inventory to be populated with the second selected creative.   
     
     
         4 . The device of  claim 1 , wherein the operations further comprise:
 transmitting the first marker as metadata to a user equipment.   
     
     
         5 . The device of  claim 4 , wherein the causing of the first inventory to be populated with the first selected creative comprises transmitting the first selected creative to the user equipment to cause the user equipment to populate the first inventory with the first selected creative at a location identified by the first marker. 
     
     
         6 . The device of  claim 1 , wherein the operations further comprise:
 obtaining second data corresponding to a second content item;   sampling the second data to obtain second samples of the second data;   applying the second samples to the modified model to generate second classification characteristics;   analyzing the second classification characteristics to generate at least a second marker, wherein each marker of the at least a second marker delineates respective inventory within the second content item;   selecting at least one creative to populate the inventory within the second content item, resulting in an at least a second selected creative; and   causing the inventory within the second content item to be populated with the at least a second selected creative.   
     
     
         7 . The device of  claim 1 , wherein the selecting of the first creative is based on a user profile associated with a user of a user equipment, and wherein the user equipment obtains the first selected creative. 
     
     
         8 . The device of  claim 1 , wherein the selecting of the first creative is based on a device capability of a user equipment that obtains the first selected creative. 
     
     
         9 . The device of  claim 1 , wherein the obtaining of the first data comprises obtaining second data from a user equipment. 
     
     
         10 . The device of  claim 9 , wherein the obtaining of the second data is via a social media platform. 
     
     
         11 . The device of  claim 9 , wherein the obtaining of the second data comprises obtaining the second data as live streaming content. 
     
     
         12 . The device of  claim 11 , wherein the operations further comprise:
 buffering the live streaming content to generate the first data.   
     
     
         13 . The device of  claim 1 , wherein the first data comprises image data. 
     
     
         14 . The device of  claim 1 , wherein the first data comprises audio data. 
     
     
         15 . The device of  claim 1 , wherein the operations further comprise:
 generating the model based on a processing of a plurality of identified content items in accordance with training data.   
     
     
         16 . A non-transitory machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate a performance of operations, the operations comprising:
 applying first data to a model to generate first classification characteristics;   analyzing the first classification characteristics to generate a first plurality of markers, wherein each of the first plurality of markers delineates respective first locations of inventory within a first content item;   selecting at least one creative to populate the inventory within the first content item, resulting in an at least one first selective creative; and   causing the inventory within the first content item to be populated with the at least one first selective creative.   
     
     
         17 . The non-transitory machine-readable medium of  claim 16 , wherein the at least one first selective creative comprises a plurality of creatives. 
     
     
         18 . The non-transitory machine-readable medium of  claim 16 , wherein the first content item comprises a first video, and wherein the first classification characteristics identify: a genre of the first video, characters in the first video, actors or actresses appearing in the first video, events or conditions associated with an environment captured in the first video, emotions or sentiments expressed in the first video, and rhythms or patterns in terms of scene or segment transitions in the first video. 
     
     
         19 . A method, comprising:
 analyzing, by a processing system including a processor, first classification characteristics to generate a first marker, wherein the first marker delineates a first location of first inventory within a first content item;   selecting, by the processing system, a first creative to populate a portion of the first inventory; and   populating, by the processing system and based on the selecting, the portion of the first inventory with the first creative.   
     
     
         20 . The method of  claim 19 , further comprising:
 receiving, by the processing system, a request for the first content item from a user equipment;   based on the receiving of the request, generating, by the processing system, second classification characteristics that are at least partially differentiated from the first classification characteristics;   analyzing, by the processing system, the second classification characteristics to generate a second marker, wherein the second marker delineates a second location of second inventory within the first content item, and wherein the second location is different from the first location; and   populating, by the processing system and for the user equipment, the second inventory with the first creative and a second creative.