Systems, methods and articles to facilitate selling of advertising inventory

Abstract

Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.

1 - 63 . (canceled) 
     
     
         64 . A computer-implemented method for automated advertisement placement in linear mediacasts, comprising:
 obtaining an inventory of a plurality of canonical inventory units of advertisement placement opportunities to place advertisements in at least one of a number of linear mediacasts, each respective canonical inventory unit of the plurality of canonical inventory units is defined by at least one of a channel, market, or time period for the mediacasts and includes a grouping of a plurality of discrete advertisement slots; and   providing access to offers for canonical inventory units by presenting a calendar-based heat map of the plurality of canonical inventory units, each respective canonical inventory unit is color-coded on the calendar-based heat map based on at least one of (1) an amount of uplift associated with offers that indicates a difference between offer amount and at least one of average, maximum, or lowest rate for spots booked for the respective canonical inventory unit or (2) an amount of offer density of the offers for the respective canonical inventory unit, the offers for canonical inventory units being received through at least one of a programmatic sales channel or a non-programmatic sales channel, wherein a plurality of offers for multiple advertisement slots are simultaneously acceptable by selecting one or more canonical inventory units on the calendar-based heat map.   
     
     
         65 . The method of  claim 64 , further comprising causing presentation of a comparison between at least one offer received through at least one programmatic sales channel and at least one offer received through at least one non-programmatic sales channel. 
     
     
         66 . The method of  claim 65 , wherein causing presentation of the comparison comprises causing presentation of a difference between an offer price for an offer received through the at least one programmatic sales channel and an offer price for an offer received through the at least one non-programmatic sale channel. 
     
     
         67 . The method of  claim 64 , further comprising providing an interface to run an auction for all received programmatic offers for a particular canonical inventory unit, each auction includes an auction reserve price which is at least one of: a minimum offer price for one or more offers for that particular canonical inventory unit received through at least one non-programmatic sales channel, a maximum offer price for one or more offers for that particular canonical inventory unit received through the at least one non-programmatic sales channel, or an average offer price for one or more offers for that particular canonical inventory unit received through the at least one non-programmatic sales channel. 
     
     
         68 . The method of  claim 64 , further comprising providing a creative approval interface which permits approval of creatives for advertisement. 
     
     
         69 . The method of  claim 68 , wherein the creative approval interface permits approval of creatives based at least in part on at least one of: channel topic, geographic area, or time of day. 
     
     
         70 . The method of  claim 64 , further comprising providing an interface to facilitate at least one of automatic acceptances or automatic rejections of offers for canonical inventory units. 
     
     
         71 . The method of  claim 70 , wherein the at least one of automatic acceptances or automatic rejections are based at least in part on at least one of a source of the offer, content of a creative associated with the offer, or an offer price of the offer. 
     
     
         72 . The method of  claim 70 , wherein the at least one of automatic acceptances or automatic rejections are based at least in part on at least one of a source of the respective offer for a canonical inventory unit or an offer price for the offer compared to one or more offer prices of one or more other offers received for the canonical inventory unit from a respective one or more other sources. 
     
     
         73 . The method of  claim 70 , wherein the at least one of automatic acceptances or automatic rejections are based at least in part on using historical offer data to estimate how individual offers for a canonical inventory unit are best placed for any slot versus other potential slots in which the individual offers for a canonical inventory unit may be placed. 
     
     
         74 . A non-transitory computer-readable medium storing contents that, when executed by one or more processors, cause the one or more processors to perform actions comprising:
 obtaining an inventory of a plurality of canonical inventory units of advertisement placement opportunities to place advertisements in at least one of a number of linear mediacasts, each respective canonical inventory unit of the plurality of canonical inventory units is defined by at least one of a channel, market, or time period for the mediacasts and includes a grouping of a plurality of discrete advertisement slots; and   providing access to offers for canonical inventory units by presenting a calendar-based heat map of the plurality of canonical inventory units, each respective canonical inventory unit is color-coded on the calendar-based heat map based on at least one of (1) an amount of uplift associated with offers that indicates a difference between offer amount and at least one of average, maximum, or lowest rate for spots booked for the respective canonical inventory unit or (2) an amount of offer density of the offers for the respective canonical inventory unit, the offers for canonical inventory units being received through at least one of a programmatic sales channel or a non-programmatic sales channel, wherein a plurality of offers for multiple advertisement slots are simultaneously acceptable by selecting one or more canonical inventory units on the calendar-based heat map.   
     
     
         75 . The computer-readable medium of  claim 74 , wherein the actions further comprise causing presentation of a comparison between at least one offer received through at least one programmatic sales channel and at least one offer received through at least one non-programmatic sales channel. 
     
     
         76 . The computer-readable medium of  claim 75 , wherein causing presentation of the comparison comprises causing presentation of a difference between an offer price for an offer received through the at least one programmatic sales channel and an offer price for an offer received through the at least one non-programmatic sale channel. 
     
     
         77 . The computer-readable medium of  claim 74 , wherein the actions further comprising providing an interface to run an auction for all received programmatic offers for a particular canonical inventory unit, each auction includes an auction reserve price which is at least one of: a minimum offer price for one or more offers for that particular canonical inventory unit received through at least one non-programmatic sales channel, a maximum offer price for one or more offers for that particular canonical inventory unit received through the at least one non-programmatic sales channel, or an average offer price for one or more offers for that particular canonical inventory unit received through the at least one non-programmatic sales channel. 
     
     
         78 . The computer-readable medium of  claim 74 , wherein the actions further comprise providing a creative approval interface which permits approval of creatives for advertisement. 
     
     
         79 . A system, comprising:
 one or more processors; and   memory storing contents that, when executed by the one or more processors, cause the system to perform actions comprising:
 non-transitory computer-readable medium storing contents that, when executed by one or more processors, cause the one or more processors to perform actions comprising:obtaining an inventory of a plurality of canonical inventory units of advertisement placement opportunities to place advertisements in at least one of a number of linear mediacasts, each respective canonical inventory unit of the plurality of canonical inventory units is defined by at least one of a channel, market, or time period for the mediacasts and includes a grouping of a plurality of discrete advertisement slots; and 
 providing access to offers for canonical inventory units by presenting a calendar-based heat map of the plurality of canonical inventory units, each respective canonical inventory unit is color-coded on the calendar-based heat map based on at least one of (1) an amount of uplift associated with offers that indicates a difference between offer amount and at least one of average, maximum, or lowest rate for spots booked for the respective canonical inventory unit or (2) an amount of offer density of the offers for the respective canonical inventory unit, the offers for canonical inventory units being received through at least one of a programmatic sales channel or a non-programmatic sales channel, wherein a plurality of offers for multiple advertisement slots are simultaneously acceptable by selecting one or more canonical inventory units on the calendar-based heat map. 
   
     
     
         80 . The system of  claim 79 , wherein the actions further comprise providing an interface to facilitate at least one of automatic acceptances or automatic rejections of offers for canonical inventory units. 
     
     
         81 . The system of  claim 80 , wherein the at least one of automatic acceptances or automatic rejections are based at least in part on at least one of a source of the offer, content of a creative associated with the offer, or an offer price of the offer. 
     
     
         82 . The system of  claim 80 , wherein the at least one of automatic acceptances or automatic rejections are based at least in part on at least one of a source of the respective offer for a canonical inventory unit or an offer price for the offer compared to one or more offer prices of one or more other offers received for the canonical inventory unit from a respective one or more other sources. 
     
     
         83 . The system of  claim 80 , wherein the at least one of automatic acceptances or automatic rejections are based at least in part on using historical offer data to estimate how individual offers for a canonical inventory unit are best placed for any slot versus other potential slots in which the individual offers for a canonical inventory unit may be placed.