Method for serving interactive content to a user

Abstract

A variation of a method for serving interactive content includes: inserting a parent card into a visual element; inserting a set of child cards over the parent card in the visual element, each child card including advertising content related to the parent card; in response to a swipe over the visual element following insertion of the visual element into a document rendered on a display, indexing through the set of child cards rendered over the parent card; in response to selection of a child card, triggering the computing device to open an expanded window over the document; rendering expanded variants of child cards within the expanded window; in response to a swipe over the expanded window, indexing through expanded variants of the set of child cards rendered; and, in response to selection of an expanded variant of a particular child card, triggering the computing device to navigate to an external document associated with the particular child card.

I claim: 
     
         1 . A method for serving interactive content to a user comprising:
 inserting a parent card, comprising advertising content, into a visual element;   inserting a set of child cards over the parent card in the visual element to generate an interactive visual advertisement, each child card, in the set of child cards, comprising a hero image, advertising content related to the parent card, and a link an external document associated with the child card;   inserting the visual element into an electronic document rendered on a display of a computing device accessed by the user;   in response to a first swipe input, entered by the user at the computing device, over the visual element, indexing through the set of child cards rendered over the parent card within the visual element; and   in response to selection of a first child card, in the set of child cards, within the visual element:
 triggering the computing device to open an expanded window over the electronic document; 
 rendering expanded variants of child cards, in the set of child cards, within the expanded window; 
 in response to a second swipe input over the expanded window, indexing through expanded variants of the set of child cards rendered within the expanded window; and 
 in response to selection of a first expanded variant of a first child card, in the set of child cards, within the expanded window, the first child card comprising a first link, triggering the computing device to navigate to a first external document associated with the first child card based on the first link. 
   
     
     
         2 . A method for serving interactive content to a user comprising:
 loading an interactive visual advertisement into a visual element loaded within an electronic document rendered by a computing device accessed by the user, the interactive advertisement comprising:
 a parent card comprising a visual advertisement; and 
 a set of child cards, each child card in the set of child cards comprising:
 advertising content associated with the visual advertisement of the parent card; and 
 a link to an external document associated with advertising content presented within the child card; 
 
   in response to the visual element entering a viewport of the computing device, rendering the parent card within the visual element; and   in response to selection over the parent card:
 rendering a first child card, in the set of child cards, adjacent the visual advertisement; and 
 in response to receiving a swipe input over the first child card:
 indexing between the first child card and a second child card in the set of child cards; and 
 rendering the second child card, in replacement of the first child card, adjacent the visual advertisement; and 
 
 in response to selection of a first child card, in the set of child cards, comprising a first link, triggering the computing device to navigate to a first external document associated with advertising content presented within the child card based on the first link. 
   
     
     
         3 . A method comprising:
 inserting a parent card comprising visual advertising content into a visual element loaded within an electronic document rendered within a display of a computing device accessed by a user;   inserting a set of child cards into the parent card to generate an interactive visual advertisement, each child card, in the set of child cards, comprising advertising content associated with the parent card and a link to an external document associated with the child card; and   in response to selection of the parent card by the user:
 triggering the computing device to open an expanded window over the electronic document; 
 rendering a first child card, in the set of child cards, adjacent visual advertising content of the parent card within the expanded window; 
 in response to receiving a first user input over the interactive visual advertisement:
 indexing from the first child card to a second child card, in the set of child cards; and 
 rendering the second child card adjacent visual ad content of the parent card, in replacement of the first child card, within the expanded window; and 
 
 in response to selection of a child card, in the set of child cards, triggering the computing device to navigate to an external electronic document associated with visual advertising content of the parent card and linked to the child card.