Systems and methods for mobile advertisement review

Abstract

A method and system for capturing and reviewing advertisement information on a mobile device are provided. An advertisement is requested to be served to a user of an application on a user device and, in response to the request, the advertisement and metadata associated with the advertisement are received at the device. The application presents the received advertisement, and a visual representation of the advertisement is captured. Specifically, the visual representation depicts the advertisement as it was originally displayed to the user. The visual representation and associated metadata are stored on the user device for subsequent retrieval. Further, an interface control is provided that allows the user to ban a particular advertisement from being shown again across multiple devices.

What is claimed is: 
     
         1 . A computer-implemented method comprising:
 requesting an advertisement to be served to a user of an application on a user device;   receiving, in response to the request, the advertisement and metadata associated with the advertisement;   presenting the received advertisement in the application;   capturing a visual representation of the advertisement as presented in the application;   storing the visual representation and associated metadata for subsequent retrieval; and   providing an interface control configured to allow a user to ban the advertisement from being displayed on a plurality of user devices.   
     
     
         2 . The method of  claim 1 , wherein the user device comprises a mobile device, and wherein the application comprises a mobile application. 
     
     
         3 . The method of  claim 1 , wherein the metadata comprises information associated with an auction that resulted in the advertisement being served to the user. 
     
     
         4 . The method of  claim 1 , wherein the visual representation comprises a screenshot including the advertisement and at least a portion of an area surrounding the advertisement. 
     
     
         5 . The method of  claim 1 , wherein the visual representation of the advertisement is automatically captured after a fixed delay. 
     
     
         6 . The method of  claim 1 , further comprising providing a software development kit for use with the application, the software development kit configured to provide the requesting and the capturing. 
     
     
         7 . The method of  claim 1 , further comprising providing a graphical user interface for displaying and facilitating review of captured visual representations of advertisements previously displayed in the application. 
     
     
         8 . The method of  claim 7 , further comprising:
 receiving, at the user device, an interaction from the user;   enabling the graphical user interface in response to the interaction.   
     
     
         9 . The method of  claim 8 , wherein the interaction comprises at least one of a gesture on a touch-based input device and a selection of an interface control graphically overlaid on the advertisement. 
     
     
         10 . The method of  claim 1 , wherein the graphical user interface is further configured for displaying metadata associated with the advertisements previously displayed in the application. 
     
     
         11 . The method of  claim 1 , wherein the interface control is further configured to allow the user to ban other advertisements associated with a brand of the advertisement from being displayed on a plurality of user devices. 
     
     
         12 . A system comprising:
 one or more computers configured to perform operations comprising:
 requesting an advertisement to be served to a user of an application on a user device; 
 receiving, in response to the request, the advertisement and metadata associated with the advertisement; 
 presenting the received advertisement in the application; 
 capturing a visual representation of the advertisement as presented in the application; 
 storing the visual representation and associated metadata for subsequent retrieval; and 
 providing an interface control configured to allow a user to ban the advertisement from being displayed on a plurality of user devices. 
   
     
     
         13 . The system of  claim 12 , wherein the user device comprises a mobile device, and wherein the application comprises a mobile application. 
     
     
         14 . The system of  claim 12 , wherein the metadata comprises information associated with an auction that resulted in the advertisement being served to the user. 
     
     
         15 . The system of  claim 12 , wherein the visual representation comprises a screenshot including the advertisement and at least a portion of an area surrounding the advertisement. 
     
     
         16 . The system of  claim 12 , wherein the visual representation of the advertisement is automatically captured after a fixed delay. 
     
     
         17 . The system of  claim 12 , wherein the operations further comprise providing a software development kit for use with the application, the software development kit configured to provide the requesting and the capturing. 
     
     
         18 . The system of  claim 12 , wherein the operations further comprise providing a graphical user interface for displaying and facilitating review of captured visual representations of advertisements previously displayed in the application. 
     
     
         19 . The system of  claim 18 , wherein the operations further comprise:
 receiving, at the user device, an interaction from the user;   enabling the graphical user interface in response to the interaction.   
     
     
         20 . The system of  claim 19 , wherein the interaction comprises at least one of a gesture on a touch-based input device and a selection of an interface control graphically overlaid on the advertisement.