Generating custom merchant content interfaces from unpopulated product display layouts

Abstract

One or more embodiments of the disclosure include a digital merchant content system that creates one or more custom merchant content interfaces. In particular, in one or more embodiments, the digital merchant content system generates custom merchant content interfaces based on a custom merchant content template. The digital merchant content system can generate custom merchant content templates comprising unpopulated product display layouts. Moreover, in one or more embodiments, the digital merchant content system receives a product feed and generates a custom merchant content interface by populating the unpopulated product display layouts based on the custom merchant content template and the product feed.

What is claimed is: 
     
         1 . A method comprising:
 providing, for display via a device, a merchant user interface for generating custom merchant content templates, the merchant user interface comprising a user interface element for generating unpopulated elements within unpopulated product display layouts of the custom merchant content templates;   based on user interaction with the merchant user interface, generating a custom merchant content template, the custom merchant content template comprising one or more media content items specified by input received via the device and an unpopulated product display layout;   creating a custom merchant content interface for a merchant by populating the unpopulated product display layout within the custom merchant content template using product information from the merchant; and   providing for display, the custom merchant content interface.   
     
     
         2 . The method of  claim 1 , wherein providing the merchant user interface further comprises providing, for display via the device, the user interface element for generating unpopulated elements together with an additional user interface element for generating interactive media elements of the custom merchant content templates. 
     
     
         3 . The method of  claim 2 , wherein generating the custom merchant content template comprises:
 based on user interaction with the additional user interface element, adding the one or more media content items to the custom merchant content template; and   based on user interaction with the user interface element, adding the unpopulated product display layout to the custom merchant content template.   
     
     
         4 . The method of  claim 1 , wherein creating the custom merchant content interface comprises, in response to receiving a user interaction via a client device:
 populating the unpopulated product display layout within the custom merchant content template using the product information from the merchant based on characteristics of the client device; and   providing the custom merchant content interface for display to the client device.   
     
     
         5 . The method of  claim 1 , wherein creating the custom merchant content interface comprises selecting the product information from the merchant for populating the unpopulated product display layout utilizing a ranking algorithm. 
     
     
         6 . The method of  claim 5 , further comprising:
 providing, for display via the device, a merchant preference selection element; and   based on user interaction with the merchant preference selection element, identifying one or more merchant preference criteria.   
     
     
         7 . The method of  claim 6 , wherein creating the custom merchant content interface comprises selecting the product information from a plurality of product information items from the merchant based on the one or more merchant preference criteria. 
     
     
         8 . A system comprising:
 at least one processor; and   at least one non-transitory computer readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:   provide, for display via a device, a merchant user interface for generating custom merchant content templates, the merchant user interface comprising a user interface element for generating unpopulated elements within unpopulated product display layouts of the custom merchant content templates;   based on user interaction with the merchant user interface, generate a custom merchant content template, the custom merchant content template comprising one or more media content items specified by input received via the device and an unpopulated product display layout;   create a custom merchant content interface for a merchant by populating the unpopulated product display layout within the custom merchant content template using product information from the merchant; and   provide for display, the custom merchant content interface.   
     
     
         9 . The system of  claim 8 , further comprising instructions that, when executed by the at least one processor, cause the system to provide, for display via the device, the user interface element for generating unpopulated elements together with an additional user interface element for generating interactive media elements of the custom merchant content templates. 
     
     
         10 . The system of  claim 9 , further comprising instructions that, when executed by the at least one processor, cause the system to generate the custom merchant content template by:
 based on user interaction with the additional user interface element, adding the one or more media content items to the custom merchant content template; and   based on user interaction with the user interface element, adding the unpopulated product display layout to the custom merchant content template.   
     
     
         11 . The system of  claim 8 , further comprising instructions that, when executed by the at least one processor, cause the system to create the custom merchant content interface by, in response to receiving a user interaction via a client device:
 populating the unpopulated product display layout within the custom merchant content template using the product information from the merchant based on characteristics of the client device; and   providing the custom merchant content interface for display to the client device.   
     
     
         12 . The system of  claim 8 , further comprising instructions that, when executed by the at least one processor, cause the system to create the custom merchant content interface by selecting the product information from the merchant for populating the unpopulated product display layout utilizing a ranking algorithm. 
     
     
         13 . The system of  claim 8 , further comprising instructions that, when executed by the at least one processor, cause the system to:
 provide, for display via the device, a merchant preference selection element; and   based on user interaction with the merchant preference selection element, identifying one or more merchant preference criteria.   
     
     
         14 . The system of  claim 13 , further comprising instructions that, when executed by the at least one processor, cause the system to create the custom merchant content interface by selecting the product information from a plurality of product information items from the merchant based on the one or more merchant preference criteria. 
     
     
         15 . A non-transitory computer readable medium storing instructions thereon that, when executed by at least one processor, cause the at least one processor to:
 provide, for display via a device, a merchant user interface for generating custom merchant content templates, the merchant user interface comprising a user interface element for generating unpopulated elements within unpopulated product display layouts of the custom merchant content templates;   based on user interaction with the merchant user interface, generate a custom merchant content template, the custom merchant content template comprising one or more media content items specified by input received via the device and an unpopulated product display layout;   create a custom merchant content interface for a merchant by populating the unpopulated product display layout within the custom merchant content template using product information from the merchant; and   provide for display, the custom merchant content interface.   
     
     
         16 . The non-transitory computer readable medium of  claim 15 , further comprising instructions that, when executed by the at least one processor, cause the at least one processor to provide, for display via the device, the user interface element for generating unpopulated elements together with an additional user interface element for generating interactive media elements of the custom merchant content templates. 
     
     
         17 . The non-transitory computer readable medium of  claim 16 , further comprising instructions that, when executed by the at least one processor, cause the at least one processor to generate the custom merchant content template by:
 based on user interaction with the additional user interface element, adding the one or more media content items to the custom merchant content template; and   based on user interaction with the user interface element, adding the unpopulated product display layout to the custom merchant content template.   
     
     
         18 . The non-transitory computer readable medium of  claim 15 , further comprising instructions that, when executed by the at least one processor, cause the at least one processor to create the custom merchant content interface by, in response to receiving a user interaction via a client device:
 populating the unpopulated product display layout within the custom merchant content template using the product information from the merchant based on characteristics of the client device; and   providing the custom merchant content interface for display to the client device.   
     
     
         19 . The non-transitory computer readable medium of  claim 15 , further comprising instructions that, when executed by the at least one processor, cause the at least one processor to create the custom merchant content interface by selecting the product information from the merchant for populating the unpopulated product display layout utilizing a ranking algorithm. 
     
     
         20 . The non-transitory computer readable medium of  claim 15 , further comprising instructions that, when executed by the at least one processor, cause the at least one processor to:
 provide, for display via the device, a merchant preference selection element;   based on user interaction with the merchant preference selection element, identifying one or more merchant preference criteria; and   create the custom merchant content interface by selecting the product information from a plurality of product information items from the merchant based on the one or more merchant preference criteria.