Continuous rewarded feedback system and method to improve ad targeting on a mobile device

Abstract

A system and method including a downloadable application which forces to view targeted advertisements on their mobile device in order to gain access to use of the mobile device. The ads appear on a lock screen of the mobile device upon powering up or waking up of the mobile device. The user can take one of several actions with respect to the displayed ad and upon such action screen is unlocked and the user is provided with full function of the mobile device. The user can be incented for each action through the accumulation of points which can be used towards paying the user's phone bill or for receiving another reward.

What is claimed is: 
     
         1 . A method for causing a user to view and interact with a displayed content on a locked screen of a mobile device of the user, comprising the steps of:
 automatically presenting and displaying, by an application software running on a mobile device, an interactive full screen electronic content on a locked display screen of the mobile device as the initial presentation on the locked display screen upon powering up or waking up of the mobile device and prior to any user identification being entered or received by the mobile device or other functions being launched or executed at an operating system level for the mobile device;   maintaining the screen of the mobile device locked until the user performs one of a plurality of preconfigured electronic functions on the mobile device directly concerning and related to the electronic content;   associating the plurality of preconfigured electronic functions directly concerning and related to the displayed electronic content to also unlock the screen when performed by the user; and   unlocking the screen of the mobile device by the application software only after the user performs one of the plurality of preconfigured electronic functions on the mobile device.   
     
     
         2 . The method of  claim 1  wherein the application software is the dominant software application on the mobile device until the user directly interacts with the displayed electronic content. 
     
     
         3 . The method of  claim 1  wherein the plurality of preconfigured electronic functions comprises swiping the screen to the right to indicate a favorable response with respect to the displayed ad or swiping the screen to the left to indicate an unfavorable response with respect to the displayed ad. 
     
     
         4 . The method of  claim 1  wherein the step of unlocking the screen of the mobile device comprising determining by a software application that the user performed one of the preconfigured electronic functions; and unlocking the screen of the mobile device from instructions received from the software application such that the user is provided with full access and use of the mobile device. 
     
     
         5 . The method of  claim 1  further comprising the step of incentivizing an account for the user by the software application each time the software application determines that the user performed one of the preconfigured electronic functions. 
     
     
         6 . The method of  claim 5  wherein the incentive are points added to the account for the user. 
     
     
         7 . The method of  claim 6  further comprising the step of using accumulated points to pay off or lower an amount of a phone bill for the mobile device, wherein the adjustments to an original amount of the phone bill are calculated by the software application. 
     
     
         8 . The method of  claim 1  further comprising the steps of saving the user's favorable and unfavorable responses. 
     
     
         9 . The method of  claim 8  further comprising the step of selecting future advertisements to send to the lock screen of the mobile deice based on the saved user's favorable and unfavorable responses. 
     
     
         10 . The method of  claim 3  wherein the plurality of preconfigured electronic functions further comprises selecting a button appearing on the screen representing a “buy” action when a user wishes to purchase a product or service appearing in the displayed electronic content. 
     
     
         11 . The method of  claim 10  further comprising the step of unlocking the screen of the mobile device from instructions received from the software application after the software application determines that the user selected the “buy” button such that the user is provided with full access and use of the mobile device. 
     
     
         12 . A method for causing a user to view and interact with a displayed content on a locked screen of a mobile device of the user, comprising the steps of:
 running an application software on a mobile device which is in communication with one or more servers for displaying an interactive full screen electronic content on a locked display screen of the mobile device upon powering up or waking up the mobile device and which prevents normal operation of the mobile device when powering up or waking up of the mobile device;   receiving the interactive electronic content by the mobile device;   automatically presenting and displaying, by the application software, the full screen electronic content on the locked display screen of the mobile device as the initial presentation on the locked display screen upon powering up or waking up of the mobile device and prior to any user identification being entered or received by the mobile device or other functions being launched or executed at an operating system level for the mobile device;   maintaining the screen of the mobile device locked until the user performs one of a plurality of preconfigured electronic functions on the mobile device directly concerning and related to the electronic content;   associating the plurality of preconfigured electronic functions directly concerning and related to the displayed electronic content to also unlock the screen when performed by the user; and   unlocking the screen of the mobile device by the application software only after the user performs one of the plurality of preconfigured electronic functions on the mobile device   
     
     
         13 . The method of  claim 12  wherein the application software is the dominant software application on the mobile device until the user directly interacts with the displayed electronic content. 
     
     
         14 . The method of  claim 12  wherein the plurality of preconfigured electronic functions comprises swiping the screen to the right to indicate a favorable response with respect to the displayed ad or swiping the screen to the left to indicate an unfavorable response with respect to the displayed ad. 
     
     
         15 . The method of  claim 12  wherein the step of unlocking the screen of the mobile device comprising determining by a software application that the user performed one of the preconfigured electronic functions; and unlocking the screen of the mobile device from instructions received from the software application such that the user is provided with full access and use of the mobile device. 
     
     
         16 . The method of  claim 14  wherein the plurality of preconfigured electronic functions further comprises selecting a button appearing on the screen representing a “buy” action when a user wishes to purchase a product or service appearing in the displayed electronic content. 
     
     
         17 . The method of  claim 16  further comprising the step of unlocking the screen of the mobile device from instructions received from the software application after the software application determines that the user selected the “buy” button such that the user is provided with full access and use of the mobile device. 
     
     
         18 . The method of  claim 12  further comprising the step of incentivizing an account for the user by the software application each time the software application determines that the user performed one of the preconfigured electronic functions, wherein the incentive are points added to the account for the user; and using accumulated points to pay off or lower an amount of a phone bill for the mobile device, wherein the adjustments to an original amount of the phone bill are calculated by the software application. 
     
     
         19 . The method of  claim 12  further comprising the steps of saving the user's favorable and unfavorable responses; and selecting future advertisements to send to the lock screen of the mobile deice based on the saved user's favorable and unfavorable responses.