Systems and methods for facilitating gift selection, attribution, and distribution

Abstract

Systems and methods for gift selection, attribution, and distribution are provided. The systems and methods may detect a gifting signal that is associated with an event corresponding to a recipient. The systems and methods can provide an option to generate a gift for the recipient. If the option is selected, the systems and methods can identify a set of product criteria associated with the event and the recipient. Based on the criteria, the systems and methods can obtain product selection options for the gift and provide these options to a gift sender. In response to a selection from the gift sender, the systems and methods can generate the gift, which includes a redemption option for the selection.

1 . (canceled) 
     
     
         2 . A computer-implemented method, comprising:
 automatically detecting social media content associated with a receiving entity, wherein the social media content is presented to a sending entity through a social media platform, and wherein the social media content corresponds to a particular event associated with the receiving entity;   providing an option to generate a gift for the receiving entity, wherein the option is generated in accordance with the particular event, and wherein the option is presented through the social media platform;   detecting a selection of the option to generate the gift, wherein the selection is provided through the social media platform;   generating one or more product selection options for the gift, wherein the one or more product selection options are generated based on the receiving entity and the particular event;   receiving input corresponding to a product selection from the one or more product selection options;   generating the gift, wherein the gift is generated in response to the product selection, and wherein the gift is presented to the receiving entity through the social media platform; and   updating information associated with previous gifts sent to the receiving entity, wherein the information associated with the previous gifts sent to the receiving entity is updated based on the product selection and the particular event.   
     
     
         3 . The computer-implemented method of  claim 2 , wherein the gift further includes one or more alternative product selections from a product category associated with the product selection. 
     
     
         4 . The computer-implemented method of  claim 2 , wherein the social media content is automatically detected as a result of the social media content including a hashtag corresponding to the particular event. 
     
     
         5 . The computer-implemented method of  claim 2 , wherein the input includes a maximum value allocated for the gift, and wherein the gift is presented according to the maximum value. 
     
     
         6 . The computer-implemented method of  claim 2 , wherein the product selection indicates a product category from which the receiving entity can select a product from the product category. 
     
     
         7 . The computer-implemented method of  claim 2 , wherein generating the one or more product selection options further includes:
 identifying a set of gifting preferences corresponding to the receiving entity; and   using the set of gifting preferences and the particular event to generate the one or more product selection options.   
     
     
         8 . The computer-implemented method of  claim 2 , further comprising:
 identifying one or more sponsored gift ideas, wherein the one or more sponsored gift ideas are associated with the social media platform; and   providing the one or more sponsored gift ideas in conjunction with the one or more product selection options for the gift.   
     
     
         9 . A system, comprising:
 one or more processors; and   memory storing thereon instructions that, as a result of being executed by the one or more processors, cause the system to:
 automatically detect social media content associated with a receiving entity, wherein the social media content is presented to a sending entity through a social media platform, and wherein the social media content corresponds to a particular event associated with the receiving entity; 
 provide an option to generate a gift for the receiving entity, wherein the option is generated in accordance with the particular event, and wherein the option is presented through the social media platform; 
 detect a selection of the option to generate the gift, wherein the selection is provided through the social media platform; 
 generate one or more product selection options for the gift, wherein the one or more product selection options are generated based on the receiving entity and the particular event; 
 receive input corresponding to a product selection from the one or more product selection options; 
 generate the gift, wherein the gift is generated in response to the product selection, and wherein the gift is presented to the receiving entity through the social media platform; and 
 update information associated with previous gifts sent to the receiving entity, wherein the information associated with the previous gifts sent to the receiving entity is updated based on the product selection and the particular event. 
   
     
     
         10 . The system of  claim 9 , wherein the gift further includes one or more alternative product selections from a product category associated with the product selection. 
     
     
         11 . The system of  claim 9 , wherein the social media content is automatically detected as a result of the social media content including a hashtag corresponding to the particular event. 
     
     
         12 . The system of  claim 9 , wherein the input includes a maximum value allocated for the gift, and wherein the gift is presented according to the maximum value. 
     
     
         13 . The system of  claim 9 , wherein the product selection indicates a product category from which the receiving entity can select a product from the product category. 
     
     
         14 . The system of  claim 9 , wherein the instructions that cause the system to generate the one or more product selection options further cause the system to:
 identify a set of gifting preferences corresponding to the receiving entity; and   use the set of gifting preferences and the particular event to generate the one or more product selection options.   
     
     
         15 . The system of  claim 9 , wherein the instructions further cause the system to:
 identify one or more sponsored gift ideas, wherein the one or more sponsored gift ideas are associated with the social media platform; and   provide the one or more sponsored gift ideas in conjunction with the one or more product selection options for the gift.   
     
     
         16 . A non-transitory, computer-readable storage medium storing thereon executable instructions that, as a result of being executed by one or more processors of a computer system, cause the computer system to:
 automatically detect social media content associated with a receiving entity, wherein the social media content is presented to a sending entity through a social media platform, and wherein the social media content corresponds to a particular event associated with the receiving entity;   provide an option to generate a gift for the receiving entity, wherein the option is generated in accordance with the particular event, and wherein the option is presented through the social media platform;   detect a selection of the option to generate the gift, wherein the selection is provided through the social media platform;   generate one or more product selection options for the gift, wherein the one or more product selection options are generated based on the receiving entity and the particular event;   receive input corresponding to a product selection from the one or more product selection options;   generate the gift, wherein the gift is generated in response to the product selection, and wherein the gift is presented to the receiving entity through the social media platform; and   update information associated with previous gifts sent to the receiving entity, wherein the information associated with the previous gifts sent to the receiving entity is updated based on the product selection and the particular event.   
     
     
         17 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the gift further includes one or more alternative product selections from a product category associated with the product selection. 
     
     
         18 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the social media content is automatically detected as a result of the social media content including a hashtag corresponding to the particular event. 
     
     
         19 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the input includes a maximum value allocated for the gift, and wherein the gift is presented according to the maximum value. 
     
     
         20 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the product selection indicates a product category from which the receiving entity can select a product from the product category. 
     
     
         21 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the executable instructions that cause the computer system to generate the one or more product selection options further cause the computer system to:
 identify a set of gifting preferences corresponding to the receiving entity; and   use the set of gifting preferences and the particular event to generate the one or more product selection options.   
     
     
         22 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the executable instructions further cause the computer system to:
 identify one or more sponsored gift ideas, wherein the one or more sponsored gift ideas are associated with the social media platform; and   provide the one or more sponsored gift ideas in conjunction with the one or more product selection options for the gift.