System and method for design and dynamic generation of a web page

Abstract

A system and method for dynamically generating a web page is disclosed. The web page includes a frame having content cells. Content for the content cells is provided based in part on business rules. A business rules engine processes, in real-time, an online interaction and determines appropriate content for the content cells. The business rules engine outputs a pointer to the content which is used to populate the content cell.

1 . (canceled) 
     
     
         2 . A computer-implemented method comprising:
 receiving a request to generate a rule container corresponding to a campaign;   generating the rule container for the campaign;   receiving a rule selection of a rule included in the rule container, wherein the rule includes a condition corresponding to a particular website visitor activity;   receiving input corresponding to the rule selection, wherein the input includes a priority for the rule and a customization of the rule, wherein the customization includes an update to a real-time interactive element of the rule, and wherein the priority and the customization are used to obtain an updated rule;   tracking visitor activity on a website in real-time as a visitor device associated with a visitor of the website interacts with the website;   making a determination that the visitor activity corresponds to the condition of the updated rule;   dynamically changing a content cell displayed on a webpage of the website based on the determination, wherein the content cell is changed to include the updated real-time interactive element;   receiving visitor input that includes an element selection of the updated real-time interactive element; and   facilitating a messaging communication between an operator device and the visitor device based on the element selection.   
     
     
         3 . The computer-implemented method of  claim 2 , wherein the real-time interactive element includes an invitation to communicate with customer service. 
     
     
         4 . The computer-implemented method of  claim 2 , wherein the real-time interactive element includes an invitation to access a help system. 
     
     
         5 . The computer-implemented method of  claim 2 , wherein making the determination further includes determining that the visitor activity corresponds to a second condition of a second rule, and the computer-implemented method further includes:
 dynamically updating content of a second cell displayed on the webpage to include content related to the visitor activity based on an action included in the second rule.   
     
     
         6 . The computer-implemented method of  claim 2 , wherein facilitating the messaging communication includes determining that an agent is available that has a particular skill associated with the rule and with the particular website visitor activity. 
     
     
         7 . The computer-implemented method of  claim 2 , wherein the updated rule is also associated with a second campaign. 
     
     
         8 . The computer-implemented method of  claim 2 , wherein the updated rule includes a higher priority than a plurality of other rules included in the rule container. 
     
     
         9 . A system comprising:
 one or more processors; and   one or more non-transitory machine-readable storage media containing instructions that, when executed on the one or more processors, cause the one or more processors to perform operations including:   receiving a request to generate a rule container corresponding to a campaign;   generating the rule container for the campaign;   receiving a rule selection of a rule included in the rule container, wherein the rule includes a condition corresponding to a particular website visitor activity;   receiving input corresponding to the rule selection, wherein the input includes a priority for the rule and a customization of the rule, wherein the customization includes an update to a real-time interactive element of the rule, and wherein the priority and the customization are used to obtain an updated rule;   tracking visitor activity on a website in real-time as a visitor device associated with a visitor of the website interacts with the website;   making a determination that the visitor activity corresponds to the condition of the updated rule;   dynamically changing a content cell displayed on a webpage of the website based on the determination, wherein the content cell is changed to include the updated real-time interactive element;   receiving visitor input that includes an element selection of the updated real-time interactive element; and   facilitating a messaging communication between an operator device and the visitor device based on the element selection.   
     
     
         10 . The system of  claim 9 , wherein the real-time interactive element includes an invitation to communicate with customer service. 
     
     
         11 . The system of  claim 9 , wherein the real-time interactive element includes an invitation to access a help system. 
     
     
         12 . The system of  claim 9 , wherein making the determination further includes determining that the visitor activity corresponds to a second condition of a second rule, and the operations further include:
 dynamically updating content of a second cell displayed on the webpage to include content related to the visitor activity based on an action included in the second rule.   
     
     
         13 . The system of  claim 9 , wherein facilitating the messaging communication includes determining that an agent is available that has a particular skill associated with the rule and with the particular website visitor activity. 
     
     
         14 . The system of  claim 9 , wherein the updated rule is also associated with a second campaign. 
     
     
         15 . The system of  claim 9 , wherein the updated rule includes a higher priority than a plurality of other rules included in the rule container. 
     
     
         16 . A non-transitory machine-readable storage medium, including instructions embodied thereon, the instructions executable by one or more processors to perform operations including:
 receiving a request to generate a rule container corresponding to a campaign;   generating the rule container for the campaign;   receiving a rule selection of a rule included in the rule container, wherein the rule includes a condition corresponding to a particular website visitor activity;   receiving input corresponding to the rule selection, wherein the input includes a priority for the rule and a customization of the rule, wherein the customization includes an update to a real-time interactive element of the rule, and wherein the priority and the customization are used to obtain an updated rule;   tracking visitor activity on a website in real-time as a visitor device associated with a visitor of the website interacts with the website;   making a determination that the visitor activity corresponds to the condition of the updated rule;   dynamically changing a content cell displayed on a webpage of the website based on the determination, wherein the content cell is changed to include the updated real-time interactive element;   receiving visitor input that includes an element selection of the updated real-time interactive element; and   facilitating a messaging communication between an operator device and the visitor device based on the element selection.   
     
     
         17 . The non-transitory machine-readable storage medium of  claim 16 , wherein the real-time interactive element includes an invitation to communicate with customer service. 
     
     
         18 . The non-transitory machine-readable storage medium of  claim 16 , wherein the real-time interactive element includes an invitation to access a help system. 
     
     
         19 . The non-transitory machine-readable storage medium of  claim 16 , wherein making the determination further includes determining that the visitor activity corresponds to a second condition of a second rule, and the operations further include:
 dynamically updating content of a second cell displayed on the webpage to include content related to the visitor activity based on an action included in the second rule.   
     
     
         20 . The non-transitory machine-readable storage medium of  claim 16 , wherein facilitating the messaging communication includes determining that an agent is available that has a particular skill associated with the rule and with the particular website visitor activity. 
     
     
         21 . The non-transitory machine-readable storage medium of  claim 16 , wherein the updated rule is also associated with a second campaign. 
     
     
         22 . The non-transitory machine-readable storage medium of  claim 16 , wherein the updated rule includes a higher priority than a plurality of other rules included in the rule container.