Methods, systems, and devices for resolving advertisement space contention

Abstract

Aspects of the subject disclosure may include, for example, embodiments for detecting a navigation application operating on a first communication device, and identifying a location of the first communication device. Further embodiments can include obtaining a first advertisement and a second advertisement according to the location of the first communication device as well as determining a first priority associated with the first advertisement and a second priority associated with the second advertisement. Additional embodiments can include determining the first priority is higher than the second priority resulting in a determination to present the first advertisement prior to the second advertisement, and providing the first advertisement, the second advertisement, and the determination to the first communication device. The first communication device presents the first advertisement within navigation content utilizing the navigation application prior to presenting the second advertisement within the navigation content based on the determination. Other embodiments are disclosed.

What is claimed is: 
     
         1 . A device comprising:
 a processing system including a processor; and   a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:
 identifying a location of a communication device associated with a user; 
 obtaining a first advertisement associated with the location and a second advertisement associated with the location over a communication network, wherein the first advertisement is associated with a first entity and the second advertisement is associated with a second entity; 
 obtaining first social media information associated with the first entity and 
 obtaining second social media information associated with the second entity over the communication network; 
 determining a first priority associated with the first advertisement based on the first social media information, and determining a second priority associated with the second advertisement based on the second social media information; 
 determining that the first priority is higher than the second priority resulting in a determination to present the first advertisement prior to the second advertisement; and
 providing the first advertisement, the second advertisement, and the determination to the communication device, wherein the communication device presents navigation content utilizing a navigation application, wherein the navigation application presents the first advertisement prior to the second advertisement within the navigation content based on the determination. 
 
   
     
     
         2 . The device of  claim 1 , wherein the operations comprise obtaining time-of-day information from the communication device over the communication network, wherein the determining of the first priority comprises determining the first priority based on the time-of-day information, wherein the determining of the second priority comprises determining the second priority based on the time-of-day information. 
     
     
         3 . The device of  claim 1 , wherein the first social media information comprises a first number of social media connections of the user that prefer the first entity and a second number of social media connections of the user that have an aversion to the first entity. 
     
     
         4 . The device of  claim 1 , wherein the second social media information comprises a third number of social media connections of the user that prefer the second entity and a fourth number of social media connections of the user that have an aversion to the second entity. 
     
     
         5 . The device of  claim 1 , wherein the navigation content comprises augmented reality (AR) content that includes the first advertisement in proximity to a first structure associated with the first entity and the second advertisement in proximity to a second structure associated with the second entity. 
     
     
         6 . The device of  claim 5 , wherein the navigation application detects the first structure associated with a first premises is behind the second structure associated with another premises, wherein the navigation application adjusts the navigation content by generating a transparent rendered structure and replacing the second structure associated with the other premises with the transparent rendered structure, wherein the AR content comprises the transparent rendered structure, wherein the first structure associated with the first premises is observable through the transparent rendered structure. 
     
     
         7 . The device of  claim 6 , wherein the generating of the transparent rendered structure includes generating an outline of the second structure and replacing the second structure comprises replacing the second structure with the outline of the second structure. 
     
     
         8 . The device of  claim 6 , wherein the operations further comprise determining a location of the first premises associated with the first advertisement and determining a location of a second premises associated with the second advertisement, wherein the providing of the first advertisement, the second advertisement, and the determination comprises providing the location of the first premises and the location of the second premises. 
     
     
         9 . The device of  claim 6 , wherein the navigation application operating on the communication device identifies the first premises within the navigation content and identifies the second premises within the navigation content. 
     
     
         10 . The device of  claim 1 , wherein the operations comprise detecting the navigation application operating on the communication device. 
     
     
         11 . The device of  claim 1 , wherein the operations comprise obtaining a first bid associated with the first advertisement and obtaining a second bid associated with the second advertisement, wherein the determining of the first priority is higher than the second priority comprises determining of the first priority is higher than the second priority based on the first bid being higher than the second bid. 
     
     
         12 . The device of  claim 1 , wherein the operations comprise obtaining user data for the user associated with the communication device, wherein the determining of the first priority is higher than the second priority comprises determining the first priority is higher than the second priority according to the user data. 
     
     
         13 . The device of  claim 12 , wherein the user data comprises purchase data, wherein the operations further comprise:
 identifying the first entity associated with the first advertisement; and   determining the user performed a payment transaction with the first entity based on the purchase data.   
     
     
         14 . The device of  claim 13 , wherein the determining of the first priority is higher than the second priority comprises determining the first priority is higher than the second priority according to the user performing the payment transaction with the first entity. 
     
     
         15 . The device of  claim 1 , wherein the operations comprise identifying user preferences, wherein the determining that the first priority is higher than the second priority comprises determining the first priority is higher than the second priority based the user preferences. 
     
     
         16 . A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
 identifying a location of a communication device associated with a user;   obtaining a first advertisement associated with the location and a second advertisement associated with the location over a communication network, wherein the first advertisement is associated with a first entity and the second advertisement is associated with a second entity;   obtaining first social media information associated with the first entity and   obtaining second social media information associated with the second entity over the communication network;   obtaining first purchase data of the user associated with the first entity;   obtaining second purchase data of the user associated with the second entity;   determining a first priority associated with the first advertisement based on the first social media information and the first purchase data, and determining a second priority associated with the second advertisement based on the second social media information and the second purchase data;   determining that the first priority is higher than the second priority resulting in a determination to present the first advertisement prior to the second advertisement; and   providing the first advertisement, the second advertisement, and the determination to the communication device, wherein the communication device presents navigation content utilizing a navigation application, wherein the navigation application presents the first advertisement prior to the second advertisement within the navigation content based on the determination.   
     
     
         17 . The non-transitory, machine-readable medium of  claim 16 , wherein the first social media information comprises a first number of social media connections of the user that prefer the first entity and a second number of social media connections of the user that have an aversion to the first entity. 
     
     
         18 . The non-transitory, machine-readable medium of  claim 16 , wherein the second social media information comprises a third number of social media connections of the user that prefer the second entity and a fourth number of social media connections of the user that have an aversion to the second entity. 
     
     
         19 . The non-transitory, machine-readable medium of  claim 16 , wherein the navigation content comprises augmented reality (AR) content that includes the first advertisement in proximity to a first structure associated with the first entity and the second advertisement in proximity to a second structure associated with the second entity. 
     
     
         20 . A method, comprising:
 identifying, by a processing system including a processor, a location of a communication device associated with a user;   obtaining, by the processing system, a first advertisement associated with the location and a second advertisement associated with the location over a communication network, wherein the first advertisement is associated with a first entity and the second advertisement is associated with a second entity;   determining, by the processing system, that a first number of social media connections of the user that prefer the first entity and a second number of social media connections of the user that have an aversion to the first entity resulting in a first determination;   determining, by the processing system, that a third number of social media connections of the user that prefer the second entity and a fourth number of social media connections of the user that have an aversion to the second entity resulting a second determination;   determining, by the processing system, a first priority associated with the first advertisement based on the first determination, and determining, by the processing system, a second priority associated with the second advertisement based on the second determination;   determining, by the processing system, that the first priority is higher than the second priority resulting in a third determination to present the first advertisement prior to the second advertisement; and
 providing, by the processing system, the first advertisement, the second advertisement, and the third determination to the communication device, wherein the communication device presents navigation content utilizing a navigation application, wherein the navigation application presents the first advertisement prior to the second advertisement within the navigation content based on the third determination.