Relative prominence of elements within an advertisement

Abstract

Aspects of the subject disclosure may include, for example, providing to a user device a video content item including at least one scene which includes a plurality of advertisement placement opportunities and determining a preference profile for an individual associated with the user device. Aspects further include selecting a group of matching advertisements having advertisement profiles that match the preference profile for the individual and determining a relative prominence score for each advertisement placement opportunity. Aspects further include ordering the matching advertisements according to prominence information specified for each matching advertisement, wherein the prominence information corresponds to a relative desired prominence specified by an advertiser associated with the matching advertisement. Aspects further include providing the ordered matching advertisements to the user device according to the respective prominence information so that a matching advertisement having a greatest desired prominence is displayed in the video content item at an advertisement placement opportunity having a highest relative prominence score. Other embodiments are disclosed.

What is claimed is: 
     
         1 . A device comprising:
 a processing system including a processor; and   a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:   receiving a request to deliver media content to a user device, the media content comprising a plurality of scenes; and   for each successive scene of the plurality of scenes:
 identifying a plurality of content placement opportunities in the scene, 
 determining a relative prominence score for each of the plurality of content placement opportunities respectively, based on a relative importance thereof in the scene, 
 selecting a content item for each of the plurality of content placement opportunities respectively, in accordance with the relative prominence score, and 
 inserting the selected content item into the scene at each of the plurality of content placement opportunities respectively, resulting in a processed scene, and 
 delivering the processed scene to the user device. 
   
     
     
         2 . The device of  claim 1 , wherein the inserting and the delivering are performed in near real time. 
     
     
         3 . The device of  claim 1 , wherein the request is received over a network and the delivering is performed via the network. 
     
     
         4 . The device of  claim 1 , wherein the user device comprises a media display device. 
     
     
         5 . The device of  claim 1 , wherein the delivering further comprises delivering a content tag, the content tag comprising a time stamp and metadata, the metadata comprising a prominence indicator that includes information regarding display of the content item. 
     
     
         6 . The device of  claim 1 , wherein the plurality of content placement opportunities comprises one or more of a still image placement opportunity, a video image placement opportunity, and an audio placement opportunity. 
     
     
         7 . The device of  claim 1 , wherein the operations further comprise:
 determining profile information for an audience viewing the media content; and   selecting the content item based, at least in part, on the profile information.   
     
     
         8 . The device of  claim 7 , wherein the determining the profile information for the audience comprises determining aggregate profile information for a plurality of audience members of the audience, and wherein the selecting the content item is based, at least in part, on the aggregate profile information. 
     
     
         9 . The device of  claim 1 , wherein the content placement opportunities comprise an audio content placement opportunity, and wherein the delivering comprises delivering an audio clip. 
     
     
         10 . The device of  claim 9 , wherein the delivering the audio clip further comprises delivering a segment of prerecorded audio containing dialogue including a product name in place of other audio content of the media content. 
     
     
         11 . A method comprising:
 receiving, by a processing system including a processor, a request to deliver media content to a user device, the media content comprising a plurality of scenes; and   for each successive scene of the plurality of scenes:
 identifying, by the processing system, a plurality of content placement opportunities in the scene, 
 determining, by the processing system, a relative prominence score for each of the plurality of content placement opportunities respectively, based on a relative importance thereof in the scene, 
 selecting, by the processing system, a content item for each of the plurality of content placement opportunities respectively, in accordance with the relative prominence score, and 
 inserting, by the processing system, the selected content item into the scene at each of the plurality of content placement opportunities respectively, resulting in a processed scene, and 
 delivering, by the processing system, the processed scene to the user device, wherein the processed scene is delivered with a content tag. 
   
     
     
         12 . The method of  claim 11 , wherein the inserting and the delivering are performed in near real time. 
     
     
         13 . The method of  claim 11 , wherein the request is received over a network and the delivering is performed via the network. 
     
     
         14 . The method of  claim 11 , wherein the user device comprises a media display device. 
     
     
         15 . The method of  claim 11 , wherein the content tag comprises a time stamp and metadata, the metadata comprising a prominence indicator that includes information regarding display of the content item. 
     
     
         16 . A non-transitory machine-readable medium comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
 receiving a request to deliver media content to a user device, the media content comprising a plurality of scenes; and   for each successive scene of the plurality of scenes:
 identifying a plurality of content placement opportunities in the scene, the plurality of content placement opportunities comprising one or more of a still image placement opportunity, a video image placement opportunity, and an audio placement opportunity, 
 determining a relative prominence score for each of the plurality of content placement opportunities respectively, based on a relative importance thereof in the scene, 
 selecting a content item for each of the plurality of content placement opportunities respectively, in accordance with the relative prominence score, and 
 inserting the selected content item into the scene at each of the plurality of content placement opportunities respectively, resulting in a processed scene, and 
 delivering the processed scene to the user device. 
   
     
     
         17 . The non-transitory machine-readable medium of  claim 16 , wherein the inserting and the delivering are performed in near real time. 
     
     
         18 . The non-transitory machine-readable medium of  claim 16 , wherein the request is received over a network and the delivering is performed via the network. 
     
     
         19 . The non-transitory machine-readable medium of  claim 16 , wherein the user device comprises a media display device. 
     
     
         20 . The non-transitory machine-readable medium of  claim 16 , wherein the delivering further comprises delivering a content tag, the content tag comprising a time stamp and metadata, the metadata comprising a prominence indicator that includes information regarding display of the content item.