Customer centric electronic marketplace

Abstract

An electronic marketplace provides a communication platform between consumer and sellers. Consumers create product wish lists and the wish lists are used as the basis for product advertising from the sellers. In addition, a consumer may invite friends to view the wish list and purchase particular products that are added to the wish list. Because wish lists are used as the basis for advertising, consumers can manage the types of product advertising that they see. Consumers have the ability to turn off individual product advertisements by removing that product from the wish list. Sellers utilize reverse bidding to compete for advertising space with each consumer and friend. One particularly advantageous feature of the embodiment is that wish lists serve as nameless and untraceable proxies for each member by keeping personal information removed from the sellers.

1 . A computer implemented method of providing a consumer centric electronic marketplace comprising one or more servers coupled to an electronic network wherein a consumer controls advertisements received from sellers’ electronic devices, said method comprising:
 operating said one or more servers to access said product listings from said sellers and to include products from each said seller product listing in said electronic marketplace; 
 operating said one or more servers to permit said consumer to browse and search for products included in said electronic marketplace via a consumer device without providing any customer data markers to said sellers linking to said consumer device; 
 operating said one or more servers to provide separate communication paths to said consumer device and to each of said sellers’ electronic devices, said one or more servers operating as a proxy between said consumer and said sellers to provide that said consumer is nameless and untraceable by said sellers and said consumer data and information including cookies on said consumer device are not available to each said seller electronic device; and 
 operating said one or more servers to filter product advertising from said sellers sent to said consumer device so that said consumer can search or browse for products on said electronic marketplace and not receive unwanted advertisements, said consumer providing information to said one or more servers to control advertisements said consumer receives. 
 
     
     
         2 . A computer implemented method in accordance with  claim 1 , comprising:
 operating said one or more servers to respond to said consumer identifying a particular product of interest by identifying advertisements related to said particular product; and   forwarding only such of said identified advertisements to said consumer that said consumer has assented to receive.   
     
     
         3 . A computer implemented method in accordance with  claim 2 , comprising:
 operating said one or more servers to determine if said consumer purchases said particular product and to automatically terminate all further advertisements for said particular product from all of said sellers to said consumer upon purchase of said particular product.   
     
     
         4 . A computer implemented method in accordance with  claim 1 , comprising:
 operating said one or more servers to register said sellers on said electronic marketplace for predetermined subscription prices; and   operating said one or more servers to allow each of said sellers to create an unlimited number of advertisements for each of said seller’s products.   
     
     
         5 . A computer implemented method in accordance with  claim 4 , comprising:
 operating said one or more servers to provide each said seller electronic access to real time data for key performance indicators.   
     
     
         6 . A computer implemented method in accordance with  claim 5 , comprising:
 operating said one or more servers to select_ said key performance indicators to be one or more of: total cost, average consumer reach, total reach, purchase percentage, total purchases, cost per purchase, average sales, total sales, and ROI (return on investment) for a selectable predetermined period.   
     
     
         7 . A computer implemented method in accordance with  claim 4 , comprising:
 operating said one or more servers to allow each of said sellers to construct advertising campaigns utilizing a corresponding dedicated seller web page.   
     
     
         8 . A computer implemented method of providing an electronic marketplace in which interactions between consumers and sellers take place in a consumer data free zone in which sellers do not have access to consumer data and information and in which consumers control what advertisements are received from said sellers, said method comprising:
 operating one or more servers to provide said electronic marketplace;   operating said electronic marketplace to access product listings of said sellers to provide an electronic market place product listing that said consumer may browse and search via a consumer device without any said of said sellers having any access to data markers linking to said consumer and any information identifying said consumer device including cookies on said consumer device;   operating said electronic marketplace to identify that said consumer has interest in a particular product, said electronic marketplace serving as a nameless and untraceable proxy between said consumer to said sellers;   operating said electronic marketplace to use said consumer interest as the basis for filtering product advertising from said sellers that may be sent to said consumer device so that said consumer can browse or search for products on said electronic marketplace and not receive unwanted advertisements from said sellers, said consumer controlling said filtering by adding or deleting interest in one or more particular products; and   operating said electronic marketplace to provide separate communication paths to said consumer device and to each said sellers’ electronic devices to serve as a proxy between said consumer and said sellers to provide that interactions between said consumer and said sellers takes place via said electronic marketplace in a consumer data free zone in which said sellers do not have access to data and information of said consumer and said consumer data and information including cookies on said consumer device are not available to each said seller electronic device.   
     
     
         9 . A computer implemented method in accordance with  claim 8 , comprising:
 operating said electronic marketplace to only send advertisements to said consumer that said consumer assents to receive.   
     
     
         10 . A computer implemented method in accordance with  claim 8 , comprising:
 operating said electronic marketplace to determine if said consumer purchases said particular product to terminate all further advertisements for said particular product from all of said sellers to said consumer upon the purchase of said particular product.   
     
     
         11 . A computer implemented method in accordance with  claim 10 , comprising:
 operating said electronic marketplace to determine if said consumer no longer has an interest in said particular product to terminate all further advertisements for said particular product from all of said sellers to said consumer.   
     
     
         12 . A computer implemented method in accordance with  claim 8 , comprising:
 operating said electronic marketplace to identify one of said sellers’ advertisements having the lowest price for said particular product; and   operating said electronic marketplace to act as a nameless and untraceable proxy between said consumer and said sellers and to provide said lowest price advertisement to said consumer device only if said consumer has assented to receive said lowest price advertisement.   
     
     
         13 . A computer implemented method in accordance with  claim 12 , comprising:
 operating said electronic marketplace to terminate all further advertisements for said particular product from all of said sellers to said consumer upon the earlier of said consumer indicating no further interest in said particular product or a purchase of said particular product by said consumer.   
     
     
         14 . A computer implemented method in accordance with  claim 8 , comprising:
 operating said electronic marketplace to register said sellers as sellers for predetermined subscription prices; and   said subscription prices permitting each said seller access to a corresponding dedicated seller web page, said dedicated seller web pages utilizable by each said seller to create an unlimited number of advertisements for said seller’s products.   
     
     
         15 . A computer implemented method in accordance with  claim 14 , comprising:
 operating said electronic marketplace to display on said dedicated seller web page data key performance indicators, said data updated by said one or more servers in real time; and   operating said electronic marketplace to select said key performance indicators to be one or more of: total cost, average consumer reach, total reach, purchase percentage, total purchases, cost per purchase, average sales, total sales, ROI (return on investment) current month, and ROI year to date.   
     
     
         16 . A method of operating an electronic marketplace comprising one or more servers coupled to an electronic network, said method comprising:
 operating said one or more servers to provide communication between sellers and said electronic marketplace via sellers’ devices and between said electronic marketplace and said sellers’ devices;   operating said one or more servers to provide communication between a consumer via a consumer device and said electronic marketplace and between said electronic marketplace and said consumer device without providing any consumer’s information to said sellers;   operating said one or more servers as a proxy between said consumer’s device and said sellers’ devices to prevent said sellers’ devices accessing data and information including cookies on said consumer’s browser and to provide that said consumer is nameless and untraceable by said sellers;   operating said one or more servers to generate advertisements for said sellers in response to receiving communications from said sellers’ devices; and   communicating to said consumer only advertisements selected by said electronic marketplace and which are assented to by said consumer.   
     
     
         17 . A method of operating an electronic marketplace in accordance with  claim 16 , comprising:
 operating said electronic marketplace to respond to said consumer indicating an interest in a particular product by notifying said sellers that a consumer is interested in a particular product without providing said sellers with any identifying information relative to said consumer or said consumer’s device.   
     
     
         18 . A method of operating an electronic marketplace in accordance with  claim 17 , comprising:
 operating said electronic marketplace to select advertisements relating to said particular product; and   operating said electronic marketplace as a consumer-controlled filter to determine which of said selected advertisements may be communicated to said consumer device.   
     
     
         19 . A method of operating an electronic marketplace in accordance with  claim 16 , comprising:
 operating said electronic marketplace to compare said advertisements for said particular product and to select only an advertisement having the lowest price for said particular product that may be sent to said consumer.