Cross-channel consistent user content

Abstract

Disclosed are various embodiments for providing consistent user content. A first content request is received from a browser. Personalized content is then generated based at least in part on the first content request. A second content request is then received from the browser, the second content request including personally identifying information (PII). The alternative personalized content is then generated using the personally identifying information (PII). Either the personalized content or the alternative personalized content is elected to become the consistent personalized content. The consistent personalized content is provided to the browser in response to the second request.

1 . A system, comprising:
 a computing device comprising a processor and a memory; and   machine-readable instructions stored in the memory that, when executed by the processor, cause the computing device to at least:
 provide personalized content to a user device in response to receiving a first content request, the personalized content comprising a first set of offer terms; 
 receive a second content request from the user device, the second content request comprising personally identifying information (PII); 
 evaluate the PII to determine offer qualifications for a user; 
 generate alternative personalized content based at least on the offer qualifications for the user and the PII, wherein the alternative personalized content comprises a second set of offer terms and the second set of offer terms comprises at least one offer term that is not included the first set of offer terms; 
 elect one of the personalized content or the alternative personalized content to become a consistent personalized content based at least on a comparison of the first set of offer terms of the personalized content and the second set of offer terms of the alternative personalized content; and 
 provide the consistent personalized content to the user device in response to the second content request. 
   
     
     
         2 . The system of  claim 1 , wherein the machine-readable instructions further cause the computing device to determine, prior to electing one of the personalized content or the alternative personalized content to become the consistent personalized content, that a user associated with the PII is unqualified to receive at least one of the personalized content or the alternative personalized content. 
     
     
         3 . The system of  claim 1 , wherein the machine-readable instructions, when executed by the processor, further cause the computing device to at least provide the consistent personalized content to the user device in response to receiving a third content request from the user device, the third content request comprising a unique device identifier. 
     
     
         4 . The system of  claim 1 , wherein the machine-readable instructions, when executed by the processor, further cause the computing device to at least generate the personalized content based at least in part on a network address of the user device. 
     
     
         5 . The system of  claim 4 , wherein the machine-readable instructions that generate the personalized content based at least in part on the network address of the user device, when executed by the processor, further cause the computing device to at least estimate a geographic location associated with the network address, wherein the personalized content is generated based in further part on the geographic location associated with the network address. 
     
     
         6 . The system of  claim 1 , wherein the machine-readable instructions that cause the computing device to evaluate the PII to determine the offer qualifications for the user further cause the computing device to at least:
 send the PII to a qualification engine that is configured to match the PII to the offer qualifications; and   receive the offer qualifications from the qualification engine.   
     
     
         7 . The system of  claim 1 , wherein the machine-readable instructions, when executed by the processor, further cause the computing device to at least collect clickstream data associated with the user device, wherein the alternative personalized content is generated based in further part on the clickstream data. 
     
     
         8 . A method, comprising:
 providing personalized content to a user device in response to receiving a first content request, the personalized content comprising a first set of offer terms;   receiving a second content request from the user device, the second content request comprising personally identifying information (PII);   evaluating the PII to determine offer qualifications for a user;   generating alternative personalized content based at least on the offer qualifications for the user and the PII, wherein the alternative personalized content comprises a second set of offer terms and the second set of offer terms comprises at least one offer term that is not included the first set of offer terms;   electing one of the personalized content or the alternative personalized content to become a consistent personalized content based at least on a comparison of the first set of offer terms of the personalized content and the second set of offer terms of the alternative personalized content; and   providing the consistent personalized content to the user device in response to the second content request.   
     
     
         9 . The method of  claim 8 , further comprising determining, prior to electing one of the personalized content or the alternative personalized content to become the consistent personalized content, that a user associated with the PII is unqualified to receive at least one of the personalized content or the alternative personalized content. 
     
     
         10 . The method of  claim 8 , further comprising providing the consistent personalized content to the user device in response to receiving a third content request from the user device, the third content request comprising a unique device identifier. 
     
     
         11 . The method of  claim 8 , further comprising generating the personalized content based at least in part on a network address of the user device. 
     
     
         12 . The method of  claim 11 , wherein:
 generating the personalized content based at least in part on the network address of the user device further comprises estimating a geographic location associated with the network address; and   the personalized content is generated based in further part on the geographic location associated with the network address.   
     
     
         13 . The method of  claim 8 , wherein evaluating the PII to determine the offer qualifications for the user further comprises:
 sending the PII to a qualification engine that is configured to match the PII to the offer qualifications; and   receiving the offer qualifications from the qualification engine.   
     
     
         14 . The method of  claim 8 , further comprising collecting clickstream data associated with the user device, wherein the alternative personalized content is generated based in further part on the clickstream data. 
     
     
         15 . A non-transitory, computer-readable medium, comprising machine-readable instructions that, when executed by a processor of a computing device, cause the computing device to at least:
 provide personalized content to a user device in response to receiving a first content request, the personalized content comprising a first set of offer terms;   receive a second content request from the user device, the second content request comprising personally identifying information (PII);   evaluate the PII to determine offer qualifications for a user;   generate alternative personalized content based at least on the offer qualifications for the user and the PII, wherein the alternative personalized content comprises a second set of offer terms and the second set of offer terms comprises at least one offer term that is not included the first set of offer terms;   elect one of the personalized content or the alternative personalized content to become a consistent personalized content based at least on a comparison of the first set of offer terms of the personalized content and the second set of offer terms of the alternative personalized content; and   provide the consistent personalized content to the user device in response to the second content request.   
     
     
         16 . The non-transitory, computer-readable medium of  claim 15 , wherein the machine-readable instructions further cause the computing device to determine, prior to electing one of the personalized content or the alternative personalized content to become the consistent personalized content, that a user associated with the PII is unqualified to receive at least one of the personalized content or the alternative personalized content. 
     
     
         17 . The non-transitory, computer-readable medium of  claim 15 , wherein the machine-readable instructions, when executed by the processor, further cause the computing device to at least provide the consistent personalized content to the user device in response to receiving a third content request from the user device, the third content request comprising a unique device identifier. 
     
     
         18 . The non-transitory, computer-readable medium of  claim 15 , wherein the machine-readable instructions, when executed by the processor, further cause the computing device to at least generate the personalized content based at least in part on a network address of the user device. 
     
     
         19 . The non-transitory, computer-readable medium of  claim 18 , wherein the machine-readable instructions that generate the personalized content based at least in part on the network address of the user device, when executed by the processor, further cause the computing device to at least estimate a geographic location associated with the network address, wherein the personalized content is generated based in further part on the geographic location associated with the network address. 
     
     
         20 . The non-transitory, computer-readable medium of  claim 15 , wherein the machine-readable instructions that cause the computing device to evaluate the PII to determine the offer qualifications for the user further cause the computing device to at least:
 send the PII to a qualification engine that is configured to match the PII to the offer qualifications; and   receive the offer qualifications from the qualification engine.