Method and apparatus for displaying branded video tags

Abstract

A method and apparatus for displaying branded video tags. An advertiser provides additional content associated with broadcast advertising content to a service provider that downloads the additional content to a digital video recorder (DVR). The service provider inserts command tags into the content that are intercepted by the DVR and interpreted as commands that instruct the DVR to perform specific actions when the DVR receives the stream from a broadcaster. The DVR intercepts and translates any tags inserted into the content stream while the DVR is playing the content stream. Tags can cause the DVR to display a branded video tag to the user which is a displayed icon that requests an interaction by the user and has an advertiser’s logo(s) displayed in its vicinity.

What is claimed is: 
     
         1 - 21 . (canceled) 
     
     
         22 . A method, comprising:
 receiving, at a media device, a video content stream from a first remote server;   during playback of the video content stream on a display screen of the media device displaying the video content, receiving, at the media device, a command tag transmitted by the first remote server, wherein the command tag comprises at least one instruction to perform an action at the media device;   receiving, at the media device, at least one branded icon from a remote server;   generating a branded interactive element, based on the command tag, including the at least one received branded icon;   causing simultaneous display, on the display screen of the media device displaying the video content, of the branded interactive element and an indication of an action associated with the branded interactive element;   in response to receiving a user command selecting the branded interactive element during the display of the branded interactive element, selecting a particular action to be performed by the media device related to one or more video content items, the action selected based on the command tag; and   causing performance of the action at the media device.   
     
     
         23 . The method of  claim 22 , wherein selecting the particular action comprises checking data in the one or more command tags for identification of the particular action. 
     
     
         24 . The method of  claim 22 , wherein the particular action comprises sending user information to an advertiser as lead generation data. 
     
     
         25 . The method of  claim 22 , wherein the particular action comprises requesting additional information related to the one or more video content items associated with the selected branded interactive element from a service provider. 
     
     
         26 . The method of  claim 22 , wherein the particular action comprises downloading content. 
     
     
         27 . The method of  claim 22 , wherein the particular action comprises displaying additional information related to the one or more video content items. 
     
     
         28 . The method of  claim 22 , wherein the particular action comprises scheduling one or more content recordings. 
     
     
         29 . A system comprising:
 one or more processors;   a memory;   a display screen; and   one or more computer-readable storage media storing instructions which, when executed by the one or more processors, causes the apparatus to: 
 receive a video content stream from a first remote server; 
 receive, during playback of the video content stream on the display screen, a command tag transmitted by the first remote server, wherein the command tag comprises at least one instruction to perform an action; 
 receive at least one branded icon from a remote server; 
 generate a branded interactive element, based on the command tag, including the at least one received branded icon; 
 cause simultaneous display, on the display screen, of the branded interactive element and an indication of an action associated with the branded interactive element; 
 in response to receiving a user command selecting the branded interactive element during the display of the branded interactive element, select a particular action to be performed by the apparatus related to one or more video content items, the action selected based on the command tag; and 
 cause performance of the action. 
   
     
     
         30 . The system of  claim 29 , wherein selecting the particular action comprises checking data in the one or more second command tags for identification of the particular action. 
     
     
         31 . The system of  claim 29 , wherein the particular action comprises sending user information to an advertiser as lead generation data. 
     
     
         32 . The system of  claim 29 , wherein the particular action comprises requesting additional information related to the one or more video content items associated with the selected branded interactive element from a service provider. 
     
     
         33 . The system of  claim 29 , wherein the particular action comprises downloading content. 
     
     
         34 . The system of  claim 29 , wherein the particular action comprises displaying additional information related to the one or more video content items. 
     
     
         35 . The system of  claim 29 , wherein the particular action comprises scheduling one or more content recordings. 
     
     
         36 . One or more non-transitory computer readable storage media storing instructions which, when executed by one or more processors, cause:
 receiving, at a media device, a video content stream from a first remote server;   during playback of the video content stream on a display screen of the media device displaying the video content, receiving, at the media device, a command tag transmitted by the first remote server, wherein the command tag comprises at least one instruction to perform an action at the media device;   receiving, at the media device, at least one branded icon from a remote server;   generating a branded interactive element, based on the command tag, including the at least one received branded icon;   causing simultaneous display, on the display screen of the media device displaying the video content, of the branded interactive element and an indication of an action associated with the branded interactive element;   in response to receiving a user command selecting the branded interactive element during the display of the branded interactive element, selecting a particular action to be performed by the media device related to one or more video content items, the action selected based on the command tag; and   causing performance of the action at the media device.   
     
     
         37 . The one or more non-transitory computer readable storage media of  claim 36 , wherein selecting the particular action comprises checking data in the one or more command tags for identification of the particular action. 
     
     
         38 . The one or more non-transitory computer readable storage media of  claim 36 , wherein the particular action comprises sending user information to an advertiser as lead generation data. 
     
     
         39 . The one or more non-transitory computer readable storage media of  claim 36 , wherein the particular action comprises requesting additional information related to the one or more video content items associated with the selected branded interactive element from a service provider. 
     
     
         40 . The one or more non-transitory computer readable storage media of  claim 36 , wherein the particular action comprises downloading content. 
     
     
         41 . The one or more non-transitory computer readable storage media of  claim 36 , wherein the particular action comprises displaying additional information related to the one or more video content items. 
     
     
         42 . The one or more non-transitory computer readable storage media of  claim 36 , wherein the particular action comprises scheduling one or more content recordings.