Delivering content to user based on anonymous on-line user activities

Abstract

A profiling system including one or more processing devices assigns a classification to a particular user based on anonymous on-line user activities engaged in by the particular user via a plurality of different on-line sites. The profiling system determines that the particular user is currently accessing a particular on-line site. In response to determining that the particular user is currently accessing the particular on-line site, the profiling system delivers selected content to the particular user, wherein the selected content is automatically selected based on the classification.

What is claimed is: 
     
         1 . A method comprising:
 assigning, by a profiling system including one or more processing devices, a classification to a particular user based on anonymous on-line user activities engaged in by the particular user via a plurality of different on-line sites;   determining, by the profiling system, that the particular user is currently accessing a particular on-line site; and   in response to determining that the particular user is currently accessing the particular on-line site, delivering selected content to the particular user, wherein the selected content is automatically selected based on the classification.   
     
     
         2 . The method of  claim 1 , further comprising:
 gathering, by a data harvester, a first set of behavioral data generated by activities engaged in by a first user at a first on-line site, wherein the first user is associated with a first anonymous user identifier;   gathering, by the data harvester, a second set of behavioral data generated by activities engaged in by a second user at a second on-line site, wherein the second user is associated with a second anonymous user identifier; and   linking a unified listener identifier (ULID) associated with the particular user to both the first anonymous user identifier and the second anonymous user identifier.   
     
     
         3 . The method of  claim 2 , further comprising:
 associating the ULID with preferences of the particular user stored in a content provider listener database; and   delivering the selected content to the particular user based on the preferences of the particular user.   
     
     
         4 . The method of  claim 1 , further comprising:
 gathering, by a data harvester, information about anonymous on-line user activities across multiple different domains; and   transmitting the information about anonymous on-line user activities from the data harvester to a content provider listener database for storage.   
     
     
         5 . The method of  claim 1 , wherein delivering selected content to the particular user includes:
 transmitting a data stream to a radio station website in via a Content Delivery Network.   
     
     
         6 . The method of  claim 1 , wherein delivering selected content to the particular user includes:
 delivering the selected content in near-real time.   
     
     
         7 . The method of  claim 1 , wherein delivering selected content to the particular user includes:
 delivering interactive content via a short messaging service.   
     
     
         8 . A profiling system comprising:
 at least a first processing device configured to assign a classification to a particular user based on anonymous on-line user activities engaged in by the particular user via a plurality of different on-line sites;   the at least a first processing device configured to determine that the particular user is currently accessing a particular on-line site; and   at least a second processing device configured to deliver selected content to the particular user in response to determining that the particular user is currently accessing the particular on-line site, wherein the selected content is automatically selected based on the classification.   
     
     
         9 . The profiling system of  claim 8 , wherein:
 the at least a first processing device includes a data harvester configured to:
 gather a first set of behavioral data generated by activities engaged in by a first user at a first on-line site, wherein the first user is associated with a first anonymous user identifier; 
 gather a second set of behavioral data generated by activities engaged in by a second user at a second on-line site, wherein the second user is associated with a second anonymous user identifier; and 
 link a unified listener identifier (ULID) associated with the particular user to both the first anonymous user identifier and the second anonymous user identifier. 
   
     
     
         10 . The profiling system of  claim 9 , further including:
 at least a third processing device implementing a content provider listener database configured to store associations between the ULID and preferences of the particular user; and   at least a fourth processing device implementing a content provider configured to deliver the selected content to the particular user based on the preferences of the particular user.   
     
     
         11 . The profiling system of  claim 8 , wherein the at least a first processing device includes a data harvester configured to:
 gather information about anonymous on-line user activities across multiple different domains; and   transmit the information about anonymous on-line user activities to a content provider listener database for storage.   
     
     
         12 . The profiling system of  claim 8 , wherein the at least a second processing device is configured to deliver selected content to the particular user by:
 transmitting a data stream to a radio station website in via a Content Delivery Network.   
     
     
         13 . The profiling system of  claim 8 , wherein the at least a second processing device is configured to:
 deliver the selected content in near-real time.   
     
     
         14 . The profiling system of  claim 8 , wherein the at least a second processing device is configured to:
 deliver interactive content via a short messaging service.   
     
     
         15 . A system comprising:
 a first processing device implementing a data harvester configured to:
 assign a classification to a particular user based on anonymous on-line user activities engaged in by the particular user via a plurality of different on-line sites; 
 determine that the particular user is currently accessing a particular on-line site; and 
   at least a second processing device implementing a media delivery subsystem configured to deliver selected content to the particular user in response to determining that the particular user is currently accessing the particular on-line site, wherein the selected content is automatically selected based on the classification.   
     
     
         16 . The system of  claim 15 , wherein the data harvester is further configured to:
 gather a first set of behavioral data generated by activities engaged in by a first user at a first on-line site, wherein the first user is associated with a first anonymous user identifier;   gather a second set of behavioral data generated by activities engaged in by a second user at a second on-line site, wherein the second user is associated with a second anonymous user identifier; and   link a unified listener identifier (ULID) associated with the particular user to both the first anonymous user identifier and the second anonymous user identifier.   
     
     
         17 . The system of  claim 16 , further including:
 a content provider listener database configured to store associations between the ULID and preferences of the particular user.   
     
     
         18 . The system of  claim 15 , wherein the data harvester is further configured to:
 gather information about anonymous on-line user activities across multiple different domains; and   transmit the information about anonymous on-line user activities to a content provider listener database for storage.   
     
     
         19 . The system of  claim 15 , wherein the media delivery subsystem is further configured to:
 deliver the selected content in near-real time.   
     
     
         20 . The system of  claim 15 , wherein the media delivery subsystem is further configured to:
 deliver interactive content via a short messaging service.