Methods and systems for presenting specialized content using campaign metrics

Abstract

A computer-implemented method of providing specialized media on a website is disclosed. The method includes producing campaign media which is delivered to a user through a third-party provider. After the user has received the campaign media, and upon indication of a request from the user to access a website controlled by a content provider, specialized media on a website controlled by the content provider may be provided. Providing the specialized media may be done based on the campaign media previously delivered to the user through the third-party provider.

1 . (canceled) 
     
     
         2 . A computer-implemented method comprising:
 receiving a request to access a website associated with a content provider, wherein the request is associated with a user device;   determining that one or more campaign objects were accessed by the user device, wherein the one or more campaign objects were accessed using one or more third-party providers, and wherein the one or more campaign objects include tracking data;   identifying exposure data based on the tracking data associated with the one or more campaign objects;   determining, based on the exposure data, a time period for launching a web application;   initiating a browsing session associated with the website; and   facilitating, during the time period, display of the web application on the website.   
     
     
         3 . The computer-implemented method of  claim 2 , wherein determining that the one or more campaign objects were accessed by the user device includes:
 determining that the user device streamed an audio or video file associated with the one or more third-party providers, wherein the one or more campaign objects were embedded in the audio or video file.   
     
     
         4 . The computer-implemented method of  claim 2 , wherein determining that the one or more campaign objects were accessed by the user device includes:
 determining that the user device selected an image object of one or more web pages associated with the one or more third-party providers, wherein the image object includes the one or more campaign objects.   
     
     
         5 . The computer-implemented method of  claim 2 , wherein determining that the one or more campaign objects were accessed by the user device includes:
 determining that the user device accessed a search-results page generated by a search engine, wherein the search-results page includes a list of search results, and wherein the list of search results include the one or more campaign objects.   
     
     
         6 . The computer-implemented method of  claim 2 , wherein the exposure data indicates a number of times the one or more campaign objects were accessed by the user device over a period of time. 
     
     
         7 . The computer-implemented method of  claim 2 , wherein the one or more campaign objects are retrievable by using a channel, and wherein the channel is a web service controlled by an entity other than the content provider. 
     
     
         8 . The computer-implemented method of  claim 2 , wherein the web application includes an online chat application. 
     
     
         9 . A system comprising:
 one or more processors; and   memory storing thereon instructions that, as a result of being executed by the one or more processors, cause the system to perform operations comprising:
 receiving a request to access a website associated with a content provider, wherein the request is associated with a user device; 
 determining that one or more campaign objects were accessed by the user device, wherein the one or more campaign objects were accessed using one or more third-party providers, and wherein the one or more campaign objects include tracking data; 
 identifying exposure data based on the tracking data associated with the one or more campaign objects; 
 determining, based on the exposure data, a time period for launching a web application; 
 initiating a browsing session associated with the website; and 
 facilitating, during the time period, display of the web application on the website. 
   
     
     
         10 . The system of  claim 9 , wherein determining that the one or more campaign objects were accessed by the user device includes:
 determining that the user device streamed an audio or video file associated with the one or more third-party providers, wherein the one or more campaign objects were embedded in the audio or video file.   
     
     
         11 . The system of  claim 9 , wherein determining that the one or more campaign objects were accessed by the user device includes:
 determining that the user device selected an image object of one or more web pages associated with the one or more third-party providers, wherein the image object includes the one or more campaign objects.   
     
     
         12 . The system of  claim 9 , wherein determining that the one or more campaign objects were accessed by the user device includes:
 determining that the user device accessed a search-results page generated by a search engine, wherein the search-results page includes a list of search results, and wherein the list of search results include the one or more campaign objects.   
     
     
         13 . The system of  claim 9 , wherein the exposure data indicates a number of times the one or more campaign objects were accessed by the user device over a period of time. 
     
     
         14 . The system of  claim 9 , wherein the one or more campaign objects are retrievable by using a channel, and wherein the channel is a web service controlled by an entity other than the content provider. 
     
     
         15 . The system of  claim 9 , wherein the web application includes an online chat application. 
     
     
         16 . A non-transitory, computer-readable storage medium storing thereon executable instructions that, as a result of being executed by one or more processors of a computer system, cause the computer system to perform operations comprising:
 receiving a request to access a website associated with a content provider, wherein the request is associated with a user device;   determining that one or more campaign objects were accessed by the user device, wherein the one or more campaign objects were accessed using one or more third-party providers, and wherein the one or more campaign objects include tracking data;   identifying exposure data based on the tracking data associated with the one or more campaign objects;   determining, based on the exposure data, a time period for launching a web application;   initiating a browsing session associated with the website; and   facilitating, during the time period, display of the web application on the website.   
     
     
         17 . The non-transitory, computer-readable storage medium of  claim 16 , wherein determining that the one or more campaign objects were accessed by the user device includes:
 determining that the user device streamed an audio or video file associated with the one or more third-party providers, wherein the one or more campaign objects were embedded in the audio or video file.   
     
     
         18 . The non-transitory, computer-readable storage medium of  claim 16 , wherein determining that the one or more campaign objects were accessed by the user device includes:
 determining that the user device selected an image object of one or more web pages associated with the one or more third-party providers, wherein the image object includes the one or more campaign objects.   
     
     
         19 . The non-transitory, computer-readable storage medium of  claim 16 , wherein determining that the one or more campaign objects were accessed by the user device includes:
 determining that the user device accessed a search-results page generated by a search engine, wherein the search-results page includes a list of search results, and wherein the list of search results include the one or more campaign objects.   
     
     
         20 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the exposure data indicates a number of times the one or more campaign objects were accessed by the user device over a period of time. 
     
     
         21 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the web application includes an online chat application.