Systems and methods for advertisement tracking

Abstract

An apparatus comprising a server. The server can be configured to receive a request for content from a mobile computing device. The server can be configured to transmit the content to the mobile computing device in response to the request. The content can include an advertisement. The mobile computing device can be configured to store an indication of whether the content has been previously presented on the mobile computing device. The server can be configured to receive an identifier from the mobile computing device in response to a presentation of the content by the mobile computing device if the content is being presented for the first time on the mobile computing device. The identifier can indicate whether the content is presented on the mobile computing device for the first time. The server can be configured to monitor the exposure of the advertisement based on the identifier.

What is claimed is: 
     
         1 . A computer-readable storage device having instructions stored thereon that, if executed by a mobile computing device, cause the mobile computing device to perform operations comprising:
 sending, from the mobile computing device, a request for content from a content sharing device;   in response to the request, receiving, at the mobile computing device, from the content sharing device, a content file having content to be associated with at least one advertisement;   determining, at the mobile computing device, whether the at least one advertisement to be associated with the content file has been presented at the mobile computing device before;   based on determining the at least one advertisement to be associated with the content file has been presented at the mobile computing device before, generating, at the mobile computing device, an associated advertisement identifier, wherein the generated associated advertisement identifier is configured for use in updating a count managed at a remote server, wherein the count is used to set a value for the at least one advertisement; and   sending, from the mobile computing device, the generated associated advertisement identifier to the remote server.   
     
     
         2 . The computer-readable storage device of  claim 1 , wherein the content sharing device is a peer device. 
     
     
         3 . The computer-readable storage device of  claim 1 , wherein the remote server is also the content sharing device. 
     
     
         4 . The computer-readable storage device of  claim 1 , wherein the associated advertisement identifier is sent with account information associated with the owner of the user device. 
     
     
         5 . The computer-readable storage device of  claim 1 , wherein the associated advertisement identifier is sent with a location of the mobile device at the time the at least one advertisement was presented. 
     
     
         6 . The computer-readable storage device of  claim 1 , wherein the associated advertisement identifier is sent with user device information indicating a type of user device. 
     
     
         7 . The computer-readable storage device of  claim 1 , further comprising determining, at the mobile computing device, whether the playback of the received content is a first playback. 
     
     
         8 . A method comprising:
 sending, from a mobile computing device, a request for content from a content sharing device;   in response to the request, receiving, at the mobile computing device, from the content sharing device, a content file having content to be associated with at least one advertisement;   determining, at the mobile computing device, whether the at least one advertisement to be associated with the content file has been presented at the mobile computing device before;   based on determining the at least one advertisement to be associated with the content file has been presented at the mobile computing device before, generating, at the mobile computing device, an associated advertisement identifier, wherein the generated associated advertisement identifier is configured for use in updating a count managed at a remote server, wherein the count is used to set a value for the at least one advertisement; and   sending, from the mobile computing device, the generated associated advertisement identifier to the remote server.   
     
     
         9 . The method of  claim 8 , wherein the content sharing device is a peer device. 
     
     
         10 . The method of  claim 8 , wherein the remote server is also the content sharing device. 
     
     
         11 . The method of  claim 8 , wherein the associated advertisement identifier is sent with account information associated with the owner of the user device. 
     
     
         12 . The method of  claim 8 , wherein the associated advertisement identifier is sent with a location of the mobile device at the time the at least one advertisement was presented. 
     
     
         13 . The method of  claim 8 , wherein the associated advertisement identifier is sent with user device information indicating a type of user device. 
     
     
         14 . The method of  claim 8 , further comprising determining, at the mobile computing device, whether the playback of the received content is a first playback. 
     
     
         15 . A system comprising:
 a mobile computing device including a processor and a memory;   a content sharing device communicatively connected to the mobile computing device by a network; and   a remote server communicatively connected to the mobile computing device by the network;   wherein the memory includes instructions stored thereon that, if executed by the processor, cause the mobile computing device to perform operations comprising:
 sending a request for content from the content sharing device; 
 in response to the request, receiving from the content sharing device, a content file having content to be associated with at least one advertisement; 
 determining whether the at least one advertisement to be associated with the content file has been presented at the mobile computing device before; 
 based on determining the at least one advertisement to be associated with the content file has been presented at the mobile computing device before, generating an associated advertisement identifier, wherein the generated associated advertisement identifier is configured for use in updating a count managed at the remote server, wherein the count is used to set a value for the at least one advertisement; and 
 sending the generated associated advertisement identifier to the remote server. 
   
     
     
         16 . The system of  claim 15 , wherein the content sharing device is a peer device. 
     
     
         17 . The system of  claim 15 , wherein the remote server is also the content sharing device. 
     
     
         18 . The system of  claim 15 , wherein the associated advertisement identifier is sent with account information associated with the owner of the user device. 
     
     
         19 . The system of  claim 15 , wherein the associated advertisement identifier is sent with a location of the mobile device at the time the at least one advertisement was presented. 
     
     
         20 . The system of  claim 15 , wherein the associated advertisement identifier is sent with user device information indicating a type of user device.