Systems and methods for dynamically definable gift objects

Abstract

Systems and methods for generating dynamically definable gift objects are provided. A gift service may train a gift object algorithm and a gift selection algorithm using sample datasets. A gift request may be received and the gift service may generate a gift object with an undefined set of gift object using the gift object algorithm. A redemption request may be received and the gift service may generate a custom set of gift selection options using the gift selection algorithm in response to the redemption request. A selection from the custom set of gift selection options may be received and the gift object algorithm and the gift selection algorithm may be updated based on the redemption request, the custom set of gift selection options, and the selection.

1 . (canceled) 
     
     
         2 . A computer-implemented method, comprising:
 receiving a gift redemption request, wherein the gift redemption request is associated with a gift object, and wherein the gift object is associated with an undefined set of gift selection options and a gift recipient profile;   training a gift selection algorithm to define gift selection options for gift objects, wherein the gift selection algorithm is trained using a set of sample gift objects, sample gift selection options generated based on the set of sample gift objects, and sample gift selections from the set of sample gift objects;   defining a set of gift selection options for the gift object, wherein the set of gift selection options are defined by the gift selection algorithm using the gift recipient profile;   providing the set of gift selection options, wherein when the set of gift selection options are received at a computing device associated with a recipient, the recipient generates a selection of a gift selection option from the set of gift selection options;   receiving the selection of the gift selection option;   providing the gift object according to the selection; and   updating the gift selection algorithm based on the selection.   
     
     
         3 . The computer-implemented method of  claim 2 , wherein the gift object is further associated with a mutable gift object value, and wherein the set of gift selection options are further defined according to the mutable gift object value. 
     
     
         4 . The computer-implemented method of  claim 2 , further comprising:
 determining that the gift selection option has become unavailable; and   generating one or more alternative gift selection options, wherein the one or more alternative gift selection options are generated based on the gift selection option.   
     
     
         5 . The computer-implemented method of  claim 2 , wherein the gift object is further associated with a gift object type, and wherein the set of gift selection options are further defined according to the gift object type. 
     
     
         6 . The computer-implemented method of  claim 2 , wherein the selection corresponds to an election to receive an equivalent value of the gift object as a gift card, and wherein the gift card is provided as the gift object. 
     
     
         7 . The computer-implemented method of  claim 2 , further comprising:
 receiving an indication of one or more gift selection options being declined; and   generating a new set of gift selection options to replace the one or more gift selection options.   
     
     
         8 . The computer-implemented method of  claim 2 , wherein the gift object includes a set of gift types associated with a bundled gift, and wherein a particular gift selection option associated with the set of gift selection options is dynamically identified based on a gift type associated with the set of gift types. 
     
     
         9 . A system, comprising:
 one or more processors; and   memory storing thereon instructions that, as a result of being executed by the one or more processors, cause the system to:
 receive a gift redemption request, wherein the gift redemption request is associated with a gift object, and wherein the gift object is associated with an undefined set of gift selection options and a gift recipient profile; 
 train a gift selection algorithm to define gift selection options for gift objects, wherein the gift selection algorithm is trained using a set of sample gift objects, sample gift selection options generated based on the set of sample gift objects, and sample gift selections from the set of sample gift objects; 
 define a set of gift selection options for the gift object, wherein the set of gift selection options are defined by the gift selection algorithm using the gift recipient profile; 
 provide the set of gift selection options, wherein when the set of gift selection options are received at a computing device associated with a recipient, the recipient generates a selection of a gift selection option from the set of gift selection options; 
 receive the selection of the gift selection option; 
 provide the gift object according to the selection; and 
 update the gift selection algorithm based on the selection. 
   
     
     
         10 . The system of  claim 9 , wherein the gift object is further associated with a mutable gift object value, and wherein the set of gift selection options are further defined according to the mutable gift object value. 
     
     
         11 . The system of  claim 9 , wherein the instructions further cause the system to:
 determine that the gift selection option has become unavailable; and   generate one or more alternative gift selection options, wherein the one or more alternative gift selection options are generated based on the gift selection option.   
     
     
         12 . The system of  claim 9 , wherein the gift object is further associated with a gift object type, and wherein the set of gift selection options are further defined according to the gift object type. 
     
     
         13 . The system of  claim 9 , wherein the selection corresponds to an election to receive an equivalent value of the gift object as a gift card, and wherein the gift card is provided as the gift object. 
     
     
         14 . The system of  claim 9 , wherein the instructions further cause the system to:
 receive an indication of one or more gift selection options being declined; and   generate a new set of gift selection options to replace the one or more gift selection options.   
     
     
         15 . The system of  claim 9 , wherein the gift object includes a set of gift types associated with a bundled gift, and wherein a particular gift selection option associated with the set of gift selection options is dynamically identified based on a gift type associated with the set of gift types. 
     
     
         16 . A non-transitory, computer-readable storage medium storing thereon executable instructions that, as a result of being executed by one or more processors of a computer system, cause the computer system to:
 receive a gift redemption request, wherein the gift redemption request is associated with a gift object, and wherein the gift object is associated with an undefined set of gift selection options and a gift recipient profile;   train a gift selection algorithm to define gift selection options for gift objects, wherein the gift selection algorithm is trained using a set of sample gift objects, sample gift selection options generated based on the set of sample gift objects, and sample gift selections from the set of sample gift objects;   define a set of gift selection options for the gift object, wherein the set of gift selection options are defined by the gift selection algorithm using the gift recipient profile;   provide the set of gift selection options, wherein when the set of gift selection options are received at a computing device associated with a recipient, the recipient generates a selection of a gift selection option from the set of gift selection options;   receive the selection of the gift selection option;   provide the gift object according to the selection; and   update the gift selection algorithm based on the selection.   
     
     
         17 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the gift object is further associated with a mutable gift object value, and wherein the set of gift selection options are further defined according to the mutable gift object value. 
     
     
         18 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the executable instructions further cause the system to:
 determine that the gift selection option has become unavailable; and   generate one or more alternative gift selection options, wherein the one or more alternative gift selection options are generated based on the gift selection option.   
     
     
         19 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the gift object is further associated with a gift object type, and wherein the set of gift selection options are further defined according to the gift object type. 
     
     
         20 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the selection corresponds to an election to receive an equivalent value of the gift object as a gift card, and wherein the gift card is provided as the gift object. 
     
     
         21 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the executable instructions further cause the computer system to:
 receive an indication of one or more gift selection options being declined; and   generate a new set of gift selection options to replace the one or more gift selection options.   
     
     
         22 . The non-transitory, computer-readable storage medium of  claim 16 , wherein the gift object includes a set of gift types associated with a bundled gift, and wherein a particular gift selection option associated with the set of gift selection options is dynamically identified based on a gift type associated with the set of gift types.