Method, system, and medium for omnichannel retailing

Abstract

Example embodiments are directed to systems and method to facilitate omnichannel retailing. A networked system determines a location of the user device within a store and accesses a map of the store. An item from a list of one or more items is identified, whereby the item has a plurality of locations within the store. A first location of the item from the plurality of locations is selected. The networked system causes display, on a user interface on the user device, of the location of the user device and the first location of the item and causes display of a user interface element that is operable to receive user selection of a different location from the plurality of locations. In response to receiving the user selection, the networked system ceases display of the first location on the map and causes display of the different location on the map.

What is claimed is: 
     
         1 . A method comprising:
 receiving a scan of an item from a client device;   based on the scan, determining information about the item including price, an image of the item, and other items frequently purchased with or instead of the item; and   causing presentation of a user interface on the client device that displays the price, the image of the item, and the other items frequently purchased with or instead of the item.   
     
     
         2 . The method of  claim 1 , further comprising:
 determining a location of the client device in a store;   receiving a selection of one of the other items; and   in response to receiving the selection, adding a location of the selected other item to a map of the store and displaying a path from the location of the client device to the location of the selected other item.   
     
     
         3 . The method of  claim 2 , wherein determining the location of the client device comprises using facial recognition to identify a location of a user associated with the client device in the store, the location of the user being the location of the client device. 
     
     
         4 . The method of  claim 2 , wherein determining the location of the client device comprises using triangulation based on multiple wireless routers in the store by estimating a distance of the client device to each wireless router. 
     
     
         5 . The method of  claim 1 , further comprising:
 determining a location of the client device in a store;   accessing a list of one or more items associated with a user of the client device;   generating a path from the location of the client device through the store to obtain the one or more items on the list; and   causing display, on the user interface, of a map of the store and the path through the store.   
     
     
         6 . The method of  claim 5 , further comprising:
 determining that an item on the list is out of stock in the store, and   in response to determining that the item is out of stock, causing presentation of an option to buy the item from a webstore of the store.   
     
     
         7 . The method of  claim 5 , further comprising:
 receiving a selection of one of the other items; and   in response to receiving the selection, adding a location of the selected other item to the map of the store and updating the path.   
     
     
         8 . The method of  claim 1 , further comprising:
 accessing a list of one or more items associated with a user of the client device; and   determining at least one of the other items based on the list, the at least one of the other items being an item that is purchased with an item on the list   
     
     
         9 . The method of  claim 8 , wherein the list of one or more items associated with the user comprises a list of frequently purchased items of the user or a list populated by the user. 
     
     
         10 . A system comprising:
 one or more processors of one or more machines; and   a storage medium storing instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
 receiving a scan of an item from a client device; 
 based on the scan, determining information about the item including price, an image of the item, and other items frequently purchased with or instead of the item; and 
 causing presentation of a user interface on the client device that displays the price, the image of the item, and the other items frequently purchased with or instead of the item. 
   
     
     
         11 . The system of  claim 10 , wherein the operations further comprise:
 determining a location of the client device in a store;   receiving a selection of one of the other items; and   in response to receiving the selection, adding a location of the selected other item to a map of the store and displaying a path from the location of the client device to the location of the selected other item.   
     
     
         12 . The system of  claim 11 , wherein determining the location of the client device comprises using facial recognition to identify a location of a user associated with the client device in the store, the location of the user being the location of the client device. 
     
     
         13 . The system of  claim 11 , wherein determining the location of the client device comprises using triangulation based on multiple wireless routers in the store by estimating a distance of the client device to each wireless router. 
     
     
         14 . The system of  claim 10 , wherein the operations further comprise:
 determining a location of the client device in a store;   accessing a list of one or more items associated with a user of the client device;   generating a path from the location of the client device through the store to obtain the one or more items on the list; and   causing display, on the user interface, of a map of the store and the path through the store.   
     
     
         15 . The system of  claim 14 , wherein the operations further comprise:
 determining that an item on the list is out of stock in the store, and   in response to determining that the item is out of stock, causing presentation of an option to buy the item from a webstore of the store.   
     
     
         16 . The system of  claim 14 , wherein the operations further comprise:
 receiving a selection of one of the other items; and   in response to receiving the selection, adding a location of the selected other item to the map of the store and updating the path.   
     
     
         17 . The system of  claim 10 , wherein the operations further comprise:
 accessing a list of one or more items associated with a user of the client device; and   determining at least one of the other items based on the list, the at least one of the other items being an item that is purchased with an item on the list.   
     
     
         18 . The system of  claim 17 , wherein the list of one or more items associated with the user comprises a list of frequently purchased items of the user or a list populated by the user. 
     
     
         19 . A non-transitory machine-storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
 receiving a scan of an item from a client device;   based on the scan, determining information about the item including price, an image of the item, and other items frequently purchased with or instead of the item; and   causing presentation of a user interface on the client device that displays the price, the image of the item, and the other items frequently purchased with or instead of the item.   
     
     
         20 . The non-transitory machine-storage medium of  claim 19 , wherein the operations further comprise:
 determining a location of the client device in a store;   receiving a selection of one of the other items; and   in response to receiving the selection, adding a location of the selected other item to a map of the store and displaying a path from the location of the client device to the location of the selected other item.