Monitoring and Activity Reporting of Enhanced Media Content

Abstract

A monitoring and analysis system is disclosed that gathers and analyzes information about distributed enhanced content delivery to end user or other equipment. The system may establish communications connections along the content delivery system, filter content received from different locations of the system, and compare the received content with an expected content characteristic. Also, a radio frequency signal from the distribution network may be converted into an Internet Protocol (IP) format by a converter so that the transformed signal may be similarly analyzed as other signals from the system. A report may be consequently generated that is indicative of the received enhanced content and any detected discrepancies with respect to expected enhancement events. Identification of the enhanced content may be based on the program association table and the program map table in order to determine the packet ID of the application signals.

1 . A method comprising:
 receiving, by a computing device, first information indicating an advertisement delivered via a first communication format was displayed by a first user device;   receiving, by the computing device, second information indicating the advertisement delivered via a second communication format was displayed by a second user device; and   storing a delivery report that is associated with the advertisement and that indicates delivery of the advertisement to the first user device and to the second user device.   
     
     
         2 . The method of  claim 1 , wherein the first communication format is a first communication protocol and the second communication format is a second communication protocol. 
     
     
         3 . The method of  claim 1 , wherein the second information is based on information converted from the second communication format to the first communication format. 
     
     
         4 . The method of  claim 1 , wherein the first communication format is an internet protocol (IP) format and the second communication format is a quadrature amplitude modulation format. 
     
     
         5 . The method of  claim 1 , wherein the first information indicates the advertisement was delivered via an IP format and was displayed by a mobile device, and wherein the second information indicates the advertisement was delivered via a radio frequency signal format and was displayed by a display device associated with a set top box. 
     
     
         6 . The method of  claim 1 , wherein the delivery report comprises a verification that the advertisement was delivered to the first user device and to the second user device. 
     
     
         7 . The method of  claim 1 , wherein the delivery report indicates a discrepancy between an expected delivery time of the advertisement and an actual delivery time of the advertisement to one or more of the first user device or the second user device. 
     
     
         8 . The method of  claim 1 , wherein the delivery report indicates whether an application signal associated with the advertisement was delivered to the first user device or to the second user device. 
     
     
         9 . The method of  claim 1 , wherein the advertisement comprises one or more of:
 an application;   interactive content; or   enhanced content.   
     
     
         10 . The method of  claim 1 , further comprising generating, based on a comparison of the first information and the second information with one or more expected characteristics of the delivery of the advertisement to the first user device and to the second user device, the delivery report. 
     
     
         11 . An apparatus comprising:
 one or more processors; and   memory storing instructions that, when executed by the one or more processors, configure the apparatus to:
 receive first information indicating an advertisement delivered via a first communication format was displayed by a first user device; 
 receive second information indicating the advertisement delivered via a second communication format was displayed by a second user device; and 
 store a delivery report that is associated with the advertisement and that indicates delivery of the advertisement to the first user device and to the second user device. 
   
     
     
         12 . The apparatus of  claim 11 , wherein the first communication format is a first communication protocol and the second communication format is a second communication protocol. 
     
     
         13 . The apparatus of  claim 11 , wherein the first communication format is an internet protocol (IP) format and the second communication format is a quadrature amplitude modulation format. 
     
     
         14 . The apparatus of  claim 11 , wherein the first information indicates the advertisement was delivered via an IP format and was displayed by a mobile device, and wherein the second information indicates the advertisement was delivered via a radio frequency signal format and was displayed by a display device associated with a set top box. 
     
     
         15 . The apparatus of  claim 11 , wherein the delivery report comprises a verification that the advertisement was delivered to the first user device and to the second user device. 
     
     
         16 . A non-transitory computer-readable medium storing instructions that, when executed, cause:
 receiving, by a computing device, first information indicating an advertisement delivered via a first communication format was displayed by a first user device;   receiving, by the computing device, second information indicating the advertisement delivered via a second communication format was displayed by a second user device; and   storing a delivery report that is associated with the advertisement and that indicates delivery of the advertisement to the first user device and to the second user device.   
     
     
         17 . The non-transitory computer-readable medium of  claim 16 , wherein the first communication format is a first communication protocol and the second communication format is a second communication protocol. 
     
     
         18 . The non-transitory computer-readable medium of  claim 16 , wherein the first communication format is an internet protocol (IP) format and the second communication format is a quadrature amplitude modulation format. 
     
     
         19 . The non-transitory computer-readable medium of  claim 16 , wherein the first information indicates the advertisement was delivered via an IP format and was displayed by a mobile device, and wherein the second information indicates the advertisement was delivered via a radio frequency signal format and was displayed by a display device associated with a set top box. 
     
     
         20 . The non-transitory computer-readable medium of  claim 16 , wherein the delivery report comprises a verification that the advertisement was delivered to the first user device and to the second user device.